Overview
You can now adjust your Google Ads budget allocations directly from within the Triple Whale platform. This powerful new feature streamlines campaign management by eliminating the need to navigate between Google Ads and Triple Whale, saving you time and ensuring you can optimize your budget allocation more effectively.
Benefits of Budget Adjustment
Convenience: Make changes to your Google Ads budgets without leaving Triple Whale.
Efficiency: Quickly respond to changes in campaign performance by reallocating budgets in real-time.
Centralized Control: Manage all your eCommerce ad performance and spending in one place.
Get Started
To use this feature, ensure the following:
Your Google Ads account is linked to Triple Whale. Learn how to link your Google Ads account.
You have admin permissions in Google Ads for adjusting ad budgets.
How to Adjust Google Ads Budgets in Triple Whale
Follow these steps to adjust your Google Ads budget:
Navigate to the Pixel Attribution > Google Ads Dashboard.
Locate the campaign whose budget you'd like to adjust.
Use the search bar to filter the specific Google Ads campaign/s you want to adjust.
Click to edit the Budget field.
Each campaign has a "Budget" column. Click on the budget field for the campaign you want to modify.
Input the New Budget.
Enter the desired budget amount in the field provided.
Your changes will sync directly with Google Ads in real-time.
Best Practices
Monitor Performance: Regularly check your campaign performance in Triple Whale to ensure your budget changes are driving the desired results.
Use Insights: Leverage Triple Whale’s Pixel metrics to identify which campaigns provide the best ROAS and adjust budgets accordingly.
Set Alerts: Enable notifications for significant changes in campaign performance to make informed adjustments promptly.
Frequently Asked Questions
1. How long does it take for changes to reflect in Google Ads?
Changes made in Triple Whale are synced with Google Ads in real-time, but it may take a few minutes for updates to appear in your Google Ads account.
2. Can I adjust budgets for multiple campaigns at once?
Bulk budget adjustment is currently not available. Budgets must be adjusted on a per-campaign basis.
3. Will Triple Whale provide recommendations for budget adjustments?
Moby is available in every dashboard to recommend budget adjustments and optimization strategies for whatever data decisions you require.