With Sonar Optimize, Triple Whale integrates directly with AppLovin to send enriched, first-party data for improving your campaign performance. Running Sonar Optimize in parallel with your AppLovin Web Pixel gives Meta a complete picture of the customers, interactions and web conversions of your website, leading to more accurate in platform reporting, improved campaign targeting, and boosted campaign performance.
How Sonar Optimize Works
The Triple Pixel already captures every website interaction and conversion and uses its best-in-class returning visitor recognition to connect the dots on who is doing what on your website. Sonar Optimize enriches every Triple Pixel event, whether it is a visit, a website interaction, or a conversion, with additional first-party data from your other connected sources (such as Shopify, BigCommerce [Beta], or WooCommerce [Beta]), and then transmits this data back to the connected ad platform.
Configuring Sonar Optimize for AppLovin
Head to Sonar settings > AppLovin. Click Save and Continue to begin the self-setup.
1. Get Started
Begin your Sonar Optimize setup by enabling the following two Pixel components:
Theme App Embed
Web Pixel Extension
These components are required in order to send Checkout funnel events like "Initiate Checkout" or "Add Payment Info
If you have an alternative Pixel installation (such as Headless), select that option to skip this step.
2. Connect AppLovin Ad Account
Ensure you have already connected your AppLovin ad account via Oauth.
Next, locate your AppLovin Ad Account ID in your AppLovin dashboard. Copy and paste the value into the Ad Account ID field in the Sonar Setup wizard.
To locate your AppLovin Account ID:
Simply log in to your AppLovin account
In the URL on the main dashboard hompage, the ID is appended at the end of the url address: dash.applovin.com/o/billing/accounts/Account_ID
3. Send Events
Select which events you'd like Triple Whale to send to AppLovin. For optimal results, we recommend sending every event back to AppLovin.
You can also pass Triple Whale-attributed orders back to AppLovin to help optimize your campaigns based on your preferred Triple Whale attribution settings.
4. Excluding Events
By default, any purchase event sent to AppLovin will be used to measure and optimize your campaigns.
By default, Triple Whale excludes certain Sales Channels (typically channels that don't have a Triple Pixel tracked customer journey) from the conversion events that it transmits (draft orders, PoS orders, returns, meta shop orders, and shop app orders). You can also choose to exclude certain conversion events from being sent to AppLovin based on order tags and/or custom sales channel.
To exclude a custom Sales channel, you must provide the channel name and the channel code. If you aren't sure about your channel code, reach out to Triple Whale support.
5. Validate Setup
Once you are satisfied with the configuration settings, click Save Configuration. Although we will automatically monitor and validate setup for you, you can manually validate the setup in two ways:
Confirm Sonar Optimize is sending events: View your AppLovin Delivery Overview to see if the total events sent column is being populated. You may need to wait 24 hours or more to see if events are being sent.
Delivery Overview
Once Sonar Optimize is enabled for AppLovin, you can easily monitor the data transmission within Triple Whale. In Sonar Settings, click View Details to access the Delivery Overview page. Here, you will see a data table that displays the total number of enriched events, broken out by event type over the chosen time frame. This tells you what data Triple Whale is broadcasting to AppLovin.
