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How to Use AI Visibility in Triple Whale

Track and improve how often your brand appears in AI-generated responses. Learn to set up topics, analyze source citations, and take action to improve your AI Visibility and AEO.

Ethan Shust avatar
Written by Ethan Shust
Updated this week

Overview

AI Visibility helps you track and improve how often your brand appears in AI-generated responses. This tool shows you which sources AI tools reference and helps you develop strategies to increase your brand's visibility.

Getting Started

Setting Up Topics and Prompts

  1. Click Manage Topics in the top right corner

  2. Add your topics (recommended: start with 5 topics)

  3. For each topic, click Manage Prompts and add prompts (recommended: 10 prompts per topic)

Learn how to set up topics and prompts

Topic Strategy:

  • Create product-specific topics (e.g., "What should I buy instead?")

  • Create industry or niche-specific topics

  • Balance your prompts between:

    • General questions where any product can be recommended (e.g., "What's the best product for X?")

    • Comparative questions about your brand vs. competitors (e.g., "Brand A vs. Brand B")

Set Up Your Shop Aliases

Next, configure your brand aliases so the tool can accurately track all mentions of your brand:
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Click Manage Shop Aliases in the top right corner
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Add all variations of your brand name, including:

  • Brand name variations (e.g., "TripleWhale", "Triple Whale", "Triple-Whale")

  • Common abbreviations (e.g., "TW") Product line names (e.g., "TripleWhale Analytics")

Each alias you add will be counted as a mention when it appears in AI responses, ensuring you get a complete picture of your visibility.
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Understanding Your Data

Visibility Percentage

The visibility percentage shows how often your brand is mentioned across all prompt responses within a topic.

How it's calculated:

  • Each prompt is run multiple times

  • If your brand appears in any of those runs, it counts as a mention

  • The percentage = (mentions ÷ total runs) × 100

Analyzing Results

  1. Click into any topic to see its prompts

  2. Click on individual prompts to view all runs and responses

  3. Review which sources AI tools are citing

Improving Your Visibility

Identify Key Sources

When you notice low or zero visibility:

  1. Check the Sources section to see which publications AI tools reference most frequently

  2. Click on high-percentage sources to see specific articles

  3. Note whether sources are:

    • PR publications (Forbes, Good Housekeeping, Glamour)

    • Competitor blogs and websites

    • YouTube channels

    • Social platforms (Reddit, etc.)

Take Action

Based on your source analysis:

  • For PR sources: Reach out to article authors to request placement in relevant publications

  • For competitor content: Analyze their content strategy and identify gaps

  • For social channels: Increase your presence on those platforms

  • For blogs/websites: Create or update your own content to compete

Content Updates

Update your content strategy based on what AI tools value:

  • Create new blog posts

  • Update collection pages

  • Improve product description page (PDP) content

  • Secure placements in high-authority sources

Timeline for Results

Changes typically show up in 2-3 weeks. After making updates to your content or securing new placements, monitor your visibility metrics to see the impact.

Related Articles
Triple Whale Agents Masterclass
How to Set Up Topics and Prompts in AI Visibility
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