What is a credit?
A credit is the unit we use to measure usage of Advanced Intelligence features in Triple Whale.
1 credit ≈ ~$0.015 (cost per credit decreases with larger packages)
Credits apply to Advanced Intelligence features: Moby AI, Creative Generation, and Custom Dashboards
Credits help keep pricing fair by aligning cost with how much you actually use these advanced features.
What is Advanced Intelligence?
Advanced Intelligence is Triple Whale's suite of advanced AI and custom BI capabilities:
Moby AI — Chat and Agents that query your data
Creative Generation — Generate, edit, and publish images
SQL Custom Dashboards — Custom dashboards built by our SQL team
Credits are how you pay for Advanced Intelligence — in proportion to how much you use.
What actions use credits?
Credits per action median usage across all GMV tiers.
Feature | Action | Credits |
Moby AI | Data question (text → SQL) | ~275 |
Moby AI | Agent data query | ~250 |
Creative Generation | Generate image | 50 |
Creative Generation | Edit image | 25 |
Creative Generation | Publish to ad platform | 500 |
Custom Dashboards | 30-minute session (SQL-built only) | ~700 |
Note: Not all Moby interactions use credits — only prompts that query your data. General questions and follow-up analysis after data is pulled are free.
What does NOT use credits?
Core dashboards — Summary, Attribution, Creative Analysis, Website Conversion, Customer Retention, Sonar
Template library — Browse, add, and use any template
User-created dashboards — Build your own from scratch or from templates
General Moby questions — Questions that don't query data
Follow-up analysis — After data is pulled, follow-up questions are free
SQL Builder / Table Builder — Not charged at this time
What is a custom dashboard?
A custom dashboard is one built or edited by the SQL team and marked as "custom."
Dashboard Type | Burns Credits? |
Core workspaces (Summary, Attribution, etc.) | ❌ No |
Template library dashboards | ❌ No |
User-created dashboards (from scratch) | ❌ No |
User-created dashboards (from template) | ❌ No |
SQL team-built or edited dashboards | ✅ Yes |
Key point: If the SQL team didn't build or edit it, it doesn't burn credits.
How do dashboard sessions work?
Custom dashboard usage is charged by sessions, not per click.
A session is a 30-minute window that starts when you open or refresh a custom dashboard
All activity within that window is included — no per-click charges
Refreshing data or changing filters during the session = no additional cost
A new session starts after 30 minutes if you refresh or open a different dashboard
Leaving a dashboard open in the background won't burn credits until you refresh or engage again
How many credits do I get included?
All paid Triple Whale plans include 3,000 credits per month, shared across your entire shop.
If you need more:
Upgrade to a higher monthly credit package (best for ongoing usage)
Top up with a one-time credit purchase (best for short-term spikes)
What can I do with 3,000 credits?
These are typical estimates (actual usage can vary):
~11 Moby data questions, or
~12 agent runs, or
~60 images generated, or
~4 custom dashboard sessions
You can mix and match across actions — credits are shared across all Advanced Intelligence features.
Credits per action median usage across all GMV tiers.
Are credits per user?
No. Credits are pooled at the shop level. Your whole team shares the same balance for all Advanced Intelligence features.
Do credits roll over?
It depends on whether you've purchased a credit package:
Package Type | Roll Over? |
Free credits (3,000/month) | ❌ No — expire at month end |
Monthly credit packages | ✅ Yes — unused credits roll over each month while subscription is active |
Annual credit packages | ✅ Yes — granted up front, unused credits over while subscription is active. |
When does my credit balance reset?
Free credits: Reset to 3,000 at the start of each month. Unused credits expire — they do not roll over.
Purchased packages: New credits are added to your existing balance at each billing cycle. Unused credits roll over.
What happens when I run out of credits?
When your balance reaches 0 credits, Advanced Intelligence features pause until you add more.
What pauses:
Moby data queries
Agents that query your data
Custom dashboard sessions (SQL-built)
Image generation
What does NOT pause:
General Moby questions
Core dashboards and standard reporting
User-created dashboards
Template library
What you'll see:
A clear "out of credits" message
A link to your credit usage breakdown
Two options: Top Up or Upgrade Package
No surprise charges: We do not auto-charge overages. Usage stops until you choose an option.
What happens if I run out of credits mid-action?
The current action completes successfully. After that, Advanced Intelligence features will prompt you to upgrade or top up before continuing. Core workspaces and dashboards remain available.
How do I add more credits?
Upgrade Package
Purchase a larger monthly or annual credit package if you expect to use more credits consistently
Gives you a higher credit allowance
Unused credits roll over
Top-up (one-time purchase)
Best for short-term spikes (month-end reporting, campaign push, peak season)
Adds credits immediately without changing your plan
20% price premium vs 12-month contract paid monthly
How can I track my credit usage?
In your Credits usage page in your settings, you can track:
Current credit balance
Credits used over time
Usage by feature area (Moby, Agents, Custom Dashboards, Image Generation)
What actions drove usage
All customers get a transparent tracking dashboard — so you always know where credits are going.
Do credits get burned automatically or in the background?
No. Credits are only used when you run a specific action.
Credits are consumed when:
You run a Moby analysis that queries your data
An Agent runs (scheduled or manual)
A custom dashboard session starts
You generate, edit, or publish an image
Credits are NOT used by:
Simply having features enabled
Background processes
Passive data syncing
Core reporting
If you have an Agent scheduled, you can customize or turn off the schedule whenever you want.
Will I get surprise overages?
No. We do not auto-charge overages. Usage is visible in-product, and you choose if/when to upgrade or top-up credits.