Overview
Growth Engine jobs organize recurring marketing work around your goals, context and connected tools. Use this reference to choose a work area and prepare its inputs. The jobs available in your account may differ; a job's instructions do not grant execution permission or schedule a run by themselves.
Marketing jobs
Job | Purpose | Inputs to prepare | Control to consider |
Launch and test new ads | Build structured tests from approved creative and evaluate winners and losers. | Creative repository, testing and scaling campaigns, audiences, conversion tracking, budgets, minimum test spend and success metric. | Creation, activation, moving winners and pausing losers require the applicable permissions. Example thresholds are not product defaults. |
Scale and manage ads | Manage proven campaigns, investigate wasted spend and propose budget or bidding changes. | Goal targets, campaign scope, performance windows, budget boundaries and product stock constraints. | Budget, bid and status changes have their own permissions and limits. |
Analyze and create new creative | Identify effective concepts, creative fatigue and gaps, then develop variations or new assets. | Approved assets, brand guidance, customer insights, previous results and test criteria. | Generation, publishing, activation and pausing are separate decisions. |
Identify new business opportunities | Find opportunities across products, audiences, markets, channels and account structure. | Business goals, purchase patterns, customer feedback, marketing calendar and relevant market context. | An idea or recommendation is not an executed change or a guaranteed return. |
Turn more clicks into purchases | Investigate post-click performance and prepare landing-page, routing or store-offer improvements. | Destination URLs, conversion data, approved offers, product information and brand constraints. | Landing-page publication requires permission. Store promotions always require approval. |
Bring customers back | Identify retention opportunities across Klaviyo campaigns, flows, segments and related advertising. | Connected retention data, marketing calendar, audience strategy, past results and send-frequency requirements. | Drafting content, creating a campaign and sending it are distinct operations with their own requirements. |
Manage ad comments and engagement | Answer shopper questions, manage inappropriate content and flag problem threads. | Approved product and shipping information, brand voice, moderation rules, escalation thresholds and owner. | Reply, hide and delete actions need appropriate permissions. Complaint handling should follow the configured escalation rules. |
Seasonal work
Where available, Manage Black Friday Cyber Monday coordinates seasonal briefs, budget pacing, creative, offers, stock risks and launch readiness. Confirm availability with your account team before planning around this job.
Prepare an approved total budget and currency, start and end timestamps with timezone, channel allocations, daily caps, creative, offer terms and product constraints. Coordinate overlapping jobs during the sale window and confirm who resumes ownership afterward. Prompt text alone does not enforce that coordination or authorize budget transfers.
How jobs work together
Creative analysis can supply assets for ad tests, and successful tests can inform scaling work. Shared campaign and action controls need coordinated instructions and schedules to avoid duplicate or conflicting changes.
Before enabling a job, define its owner, scope, schedule and expected output. Use Set up your first Growth Engine job and review the modes and guardrails reference.