Overview
Integrating Fairing (formerly EnquireLabs) with Triple Whale enhances your marketing strategy by providing deeper insights into customer journeys through post-purchase surveys. Fairing collects zero-party data directly from customers about how they discovered your brand, which helps to fill in gaps in tracking and refine attribution. This integration ensures that conversions are accurately attributed to the right marketing channels, giving you a clearer understanding of which efforts are driving sales.
Get Connected
To set up your integrations, head to Settings > Integrations. Locate Fairing and click Connect.
You will be prompted for your Fairing account's unique API Key.
To retrieve this in Fairing, you will first need to generate an Access Token in Triple Whale. Click Generate Token, and then copy the token.
In Fairing, connect with Triple Whale.
Then, paste your Access Token into the appropriate text field.
Finally, to retrieve your Fairing API Key, head to Fairing > Account > API Credentials. Unhide the Secret Token, and copy that token.
Navigate back to Triple Whale and paste your Token in the "API Key" field. Click Save.
Data Library
Once you've connected your Fairing account, you will be able to access insightful reports in several locations in Triple Whale.
Head to the Summary page for a high-level overview of the type of responses you've received over a given time frame.
Only the following response types will be listed on the Summary page: Facebook, Instagram, Google, Snapchat, TikTok, and Pinterest. All other responses are categorized as Other and can be reviewed on the Pixel attribution dashboard.
Triple Whale will use your Fairing survey responses to enhance your Pixel attribution data. If a customer's survey response differs from the journey captured by the Triple Pixel, we will display the Conversion Value of that order on the channel page that aligns with the customer's response.
Conversely, if the customer’s survey response matches the channel or source attributed by the pixel, the post-purchase survey data will be included in the customer journey but will not affect attribution, ensuring that orders are deduplicated for attribution purposes.
You can find the attribution lift from Fairing responses as the last row of the Pixel attribution dashboard for any given channel.
Supported Question Types
You may notice that some of your purchases don't have attribution, which leaves you wondering where that customer came from. If Triple Whale doesn't capture an ad click or referring source for a customer, we can your Fairing survey to help improve your attribution survey.
Although Fairing allows you to ask a variety of questions in your post-purchase survey, Triple Whale is specifically looking for the question that includes one of the following phrases:
hear about
heard about
find out about
led you to purchase
platform brought you to
We currently support this question in the following languages:
Spanish
Dónde escuchaste por primera vez de nosotros?
Dónde escuchaste por primera vez de nosotras?
Como te enteraste de nosotros?
Como te enteraste de nosotras?
Every question that contains the verb 'escucha' or 'enteraste' + de nosotr(*)
German
Woher haben Sie von uns gehört?
Wo haben sie zum ersten mal von uns gehört?
Woher hast du von uns erfahren?
Wo haben Sie zum ersten Mal von uns hören?
Every question that contains 'von uns' + verb 'gehört/hören/erfahren' (and alike)
French
Où avez-vous entendu parler de nous pour la première fois?
Où avez vous entendu parler de nous?
Comment avez-vous entendu parler de nous?
Comment avez-vous entendu parler de nous pour la première fois?
Every question that contains the verb 'entend(*)' + 'parler de nous'
Supported Response Types
Currently, Triple Whale supports the following response types for reporting on the summary page and Pixel.
Response | Mapped Channel (in Triple Whale) |
Youtube | |
Tiktok | TikTok |
Snapchat | Snapchat |
Interpreting the Pixel Data
Combining first-party tracking data with zero-party survey data can lead to some confusing reporting questions. Triple Whale supports a variety of attribution models which allow you to distribute credit using the model that best fits your specific reporting needs. The illustrations below aim to illustrate the priority schema used to ensure you more fully understand the possible ways of reporting on the data.
When Pixel and Survey Data match: If a customer was tracked by Triple Whale's Pixel to a Meta ad click, and the customer responded Meta to the survey, the order and its corresponding conversion value will be attributed to Meta. (No surprises here!)
When Pixel and Survey Data differ: If a customer was tracked by Triple Whale's Pixel to a Meta ad click, yet the customer responded TikTok to the survey, then:
we will give precedence to Pixel-tracked data, and give credit to Meta.
However, by using the Triple Attribution model you can allow for duplicated credit to Meta and TikTok
When there is only Survey Data: If a customer did not have any tracked click events, but the customer responded Meta to the survey, the order and its corresponding conversion value will be attributed to Meta and located in the Fairing row.
Frequently Asked Questions
1. Will Triple Whale import my historical data from Fairing?
Yes.
2. My Fairing data isn't importing properly into Triple Whale. What can be done to resolve this?
Ensure you have probably input your API Key as found in your Fairing account.
Confirm whether you are delivering the survey to all customers or a pre-defined segment
Ensure that you are using one of the Support Question Types listed above.
3. How are the % Responses calculated?
To calculate the % Responses, we divide the number of survey responses you received for the particular channel by your total number of orders.