All Collections
Triple Pixel
UTM Tracking Setup
Acceptable UTM Source & Ad Id Values
Acceptable UTM Source & Ad Id Values
Chaim Davies avatar
Written by Chaim Davies
Updated over a week ago

Below you will see all the acceptable UTM alternatives for Facebook, Google, TikTok, Snapchat, Pinterest, and Klaviyo.

To get the most out of the Triple Pixel, you will need to ensure you are using the proper Tracking Parameters.

Facebook:

Valid Alternative Source Values

utm_source={{site_source_name}}

utm_source=fb

utm_source=fbig

utm_source=facebook

utm_source=ig

utm_source=Facebook_Ads+ig

utm_source=Facebook_Ads+fb

utm_source=Facebook_Ads fb

utm_source=facebook_ads

utm_source=facebook-ads

utm_source=AD FB fb

utm_source=Facebook

utm_source=facebook.com

utm_source=Facebook_Mobile_Feed

utm_source=Instagram_Feed

utm_source=Instagram_Explore

utm_source=Facebook+Pd

utm_source=Facebook Pd

utm_source=Facebook_Ads

utm_source=Facebook_Desktop_Feed

utm_source=Instagram_Stories

utm_source=FBIG

utm_source=FB_Ads

utm_source=FBIG_AB

utm_source=fb_ig

utm_source=CTC+FB

utm_source=instagram

utm_source=AD+FB+fb

utm_source=facebook+instagram

utm_source=Facebook Ads

utm_source=FB-Paid

utm_source=Facebook+Ads

utm_source=FBPaid

utm_source=meta

utm_source=an

utm_source=msg

Valid Alternative Ad Id Values

tw_adid={{ad.id}}

fbadid={{ad.id}}

Google:

Valid Alternative Source Values

utm_source=google

utm_source=google.com

utm_source=google_ads

utm_source=Google

utm_source=google-ads

utm_source=adwords

Valid Alternative Ad Id Values

gadid={creative}

tw_adid={creative}

TikTok:

Valid Alternative Source Values

utm_source=tiktok

utm_source=tiktok.com

utm_source=TikTok

Valid Alternative Ad Id Values

ttadid=__CID__

tw_adid=__CID__

Snapchat:

Valid Alternative Source Values

utm_source=snapchat

utm_source=snapchat.com

Valid Alternative Ad Id Values

scadid={{ad.id}}

tw_adid={{ad.id}}

Pinterest:

Valid Alternative Source Values

utm_source=pinterest

utm_source=pinterest.com

utm_source=Pinterest

Valid Alternative Ad Id Values

padid={adid}

tw_adid={adid}

Klaviyo:

Valid Alternative Source Values

utm_source=klaviyo

utm_source=klaviyo.com

utm_source=Klaviyo

utm_source=KlaviyoCampaign

Reach out to our Customer Success team if you have any questions!

Did this answer your question?