Lighthouse enables you to easily view the full scope of events occurring across your key integrations alongside your most important metrics. Correlate events across every aspect of your business and track activities -- all in a single dashboard.

Click on the Summary icon, and select Lighthouse to launch the dashboard.

Have you ever wanted a single space to review your key metrics while also logging your own custom activities? Perhaps you wanted to see every campaign or adset budget change you’ve made in Facebook? Or maybe you want to plot Facebook ad spend and Shopify revenue on a graph while overlaying all new ad creation activities? Activity Feed lets you see this with ease.

Or, let's say you recently ran a promotion with a bunch of influencers, launched a TV ad, or made a major change to your site's homepage. Want to see the impact those changes had on your business? Now, with Activity Feed, you can log these as custom activities and plot them on the graph as annotations, so that you can see exactly how your marketing efforts are impacting your key metrics.

With Lighthouse, you'll be able to make data-driven decisions that help you grow your ecommerce business. Plus, you'll save time by having all your metrics and activities in one place, so you can focus on what really matters - growing your business.

You can visualize and correlate metrics on a “normalized” graph or “denormalized” graph which will help you compare trends or the magnitude of difference between metrics.

Select up to 8 metrics to be displayed on the graph at any given time. By default, the metrics you select will be pinned at the bottom of the graph, giving you quick access to your favorites.

Your activity feed is made up of changes that have occurred across your ad channels, email platform, SMS platform and Shopify store.

Activities will be plotted on the graph above based on the time in which they happened. If multiple activities occurred on the same day or time, they will be aggregated (as shown in the visual below).

If you want to review the details of the activities, simply click on the icon displayed on your graph to visualize them.

The activity feed is broken up into the following elements:

By default, all activities will be listed in your feed. However, if you'd like to filter your view, you can click the filter icon next to "Create Activity" which will help you narrow down the activities that are most important to your analysis.