Triple Whale is excited to introduce Column Agents—a new way to drive agentic automation and deliver actionable insights directly in your Pixel Attribution Dashboard. With Column Agents, you can now access AI-powered recommendations right where you make campaign decisions.
What Are Column Agents?
Column Agents are specialized agents that run within the Pixel Attribution Dashboard. They analyze your campaigns, ad sets, and ads using a custom algorithm—by default, based on 7-day historical performance trends—to provide tailored recommendations in a dedicated column labeled AI Recommendations. This innovative feature helps you optimize your ad spend and make data-driven decisions quickly and efficiently.
How Column Agents Work
Column Agents continuously monitor your advertising performance at multiple levels—campaign, ad set, and individual ad. They evaluate key performance metrics and, using a customizable algorithm, generate recommendations that help you decide whether to scale up, reduce, or further investigate a particular asset. By integrating seamlessly into your Pixel Dashboard, these agents bring advanced analytics directly to your decision-making interface.
Default Recommendations
Out-of-the-box, Column Agents provide four types of recommendations:
🚀 Scale spend: Indicates that performance is strong and there is potential to increase the budget to capture additional growth.
📈 Promising: Suggests that the asset shows potential, warranting further observation and possible adjustments.
👀 Take a look: Flags an asset for closer review, prompting you to investigate further before making a decision.
🚫 Reduce spend: Warns that the asset’s performance is lagging, recommending a decrease in spend.
Each recommendation is designed to give you clear, actionable insights based on recent performance trends.
Customization at Your Fingertips
Column Agents are built with flexibility in mind. While the default settings use a 7-day historical performance trend to generate recommendations, you can customize the algorithm, as well as the output style, to better suit your unique business needs.
By editing the underlying agents that feed into the AI Recommendations column, you have full control over how recommendations are generated. This means you can adjust metrics, thresholds, or even incorporate additional performance data to fine-tune the recommendations to your campaign strategy.
Detailed Insights on Demand
Clicking on any recommendation in the AI Recommendations column opens a detailed modal window. In this pop-up, you’ll find a breakdown of the metrics, the analytical process, and the thought process behind the recommendation. This transparency allows you to understand exactly why a particular action is suggested—empowering you to make informed decisions that optimize your ad budget and overall campaign performance.
Clicking the Edit icon in the column header allows you to further customize how the output is displayed. This lets you choose between showing a numerical value or a predefined label, and you can even assign custom emojis to each recommendation outcome, making it easier to quickly interpret the insights at a glance.
Benefits for Campaign Optimization
Column Agents are designed to streamline your workflow and enhance campaign optimization by:
Delivering Real-Time Insights: Get immediate recommendations based on the latest data.
Simplifying Decision-Making: See clear, actionable recommendations without needing to dive deep into the raw metrics.
Offering Customization: Tailor the AI’s logic to match your unique business requirements.
Enhancing Transparency: Access a detailed view of the analytical process behind each recommendation.
These benefits help you maximize growth by making smarter, data-driven adjustments to your campaigns right from your Pixel Dashboard.
Conclusion
With Column Agents, Triple Whale brings AI-powered recommendations directly to your fingertips, making it easier than ever to optimize your ad campaigns. Whether you’re scaling successful assets, reducing spend on underperformers, or taking a closer look at promising opportunities, Column Agents provide the insights you need to drive growth and efficiency. Explore this new feature on your Pixel Attribution Dashboard and start making more informed decisions today.