Overview
“Sonar Send” enables Triple Whale to deliver first-party pixel event data into Attentive as custom journey triggers / events, filling in gaps that client-side tracking might miss. This lets you create more robust Email/SMS flows (e.g. browse abandonment, cart abandonment, checkout started) by associating more onsite behavior with known contacts in Attentive.
If you also collect post-purchase survey responses (via Triple Whale), those survey answers can be sent into Attentive as custom events, enabling segmentation and branch logic based on survey responses.
How It Works
Sonar Send leverages the Attentive Custom Events API to send Triple Whale's event stream, server-side, as custom events. These custom events can be used to set up additional flows that target users not caught by the default Attentive flows.
By default, Sonar Send will send the following events to Attentive:
"Active on Site - Triple Pixel" - sent every time the Triple Pixel detects a new session
"Viewed Product - Triple Pixel" - sent every time the Triple Pixel detects a view of a product page
"Added to Cart - Triple Pixel" - sent every time the Triple Pixel detects an "Add to Cart" action on your site
"Checkout Started - Triple Pixel" - sent every time the Triple Pixel detects someone initiating a Checkout
"Survey Answer - Triple Pixel" - sent every time a customer completes a post-purchase survey (for customers who use Triple Whale's Post-Purchase survey app)
Because this is server-side, it's less vulnerable to browser blocking, ad blockers, or tracking limitations.
If Triple Whale can match the event to an existing known contact in Attentive, it will include identifying parameters (e.g. phone number, email, or contact identifier) with the event so Attentive links it to the correct profile.
Setup Guide
Important prerequisites:
The Triple Whale pixel must be installed and tracking on your storefront and checkout
Your Attentive account must support custom journey triggers/events
Below is a suggested step-through:
Step 1: Open Sonar Settings
In Triple Whale, navigate to Data → Enrich→ Sonar Enrichment
Under “Sonar Send,” click Set Up or Connect next to Attentive
Step 2: Confirm Pixel Installation & Contact Matching
Verify that the Triple Whale pixel is installed on your site (pages, product pages, cart, checkout)
Site Pixel → Captures site-level activity (product views, add-to-cart actions, browsing).
Checkout Pixel → Captures checkout activity (checkout started, completed orders).
Once confirmed, click Save and Continue in Sonar.
Important: If either piece of the Triple Pixel is not installed, Sonar cannot capture or enrich events.
If these are both already configured properly when you get to this step, you'll see this step automatically skipped
Step 3: Enable Events to Send
In the Attentive Sonar setup UI, select which events you want Triple Whale to send
Active on Site - Triple Pixel
Viewed Product - Triple Pixel
Added to Cart - Triple Pixel
Checkout Started - Triple Pixel
Survey Response - Triple Pixel
This will only be delivered to Attentive if you are using Triple Whale’s Post Purchase Survey. More on this here.
We recommend sending all available events for full flow coverage
Configure how Sonar should handle customers with multiple email addresses:
Send to the Attentive session profile (recommended): Events map to the most recent email used by the customer.
Send to all email/sms profiles: Sends events to every associated profile (may cause duplicates).
Step 3: Set up your Sonar Journeys
Tracking Performance
Delivery Overview
Once you’ve completed setup, Sonar provides a Delivery Overview where you can track how Attentive-powered Sonar flows are performing compared to standard flows.
Overview Panel
Status → Confirms if the integration is currently connected.
Active Flows → Total number of Sonar-powered flows running.
Lifetime Revenue → Total revenue generated from these flows.
Last Configured On → Date when Sonar was last configured.
Key Metrics & Visualizations
Charts and data visualizations that highlight the incremental lift Sonar-powered events contribute to Attentive flows.