What are Credits?
Credits are how we offer flexible pricing for some of Triple Whale's most powerful features.
Credits are used for:
Moby AI
Data analysis: Chat with Moby to analyze and take action on your data.
Creative generation: Generate, edit, and publish images.
Credits are how you pay for these features — in proportion to how much you use.
1 credit ≈ ~$0.015 (cost per credit decreases with larger packages)
All paid plans include free credits each month (Starter: 3,000 / Advanced: 6,000)
What actions use credits?
Credits per action based on median usage across all GMV tiers.
Feature | Action | Credits |
Moby AI | Data prompt (may include multiple queries) | ~580 |
Moby AI | Agent data query | ~250 |
Creative Generation | Generate image | 50 |
Creative Generation | Edit image | 25 |
Creative Generation | Publish to ad platform | 500 |
Note: Not all Moby interactions use credits — only prompts that query your data. General questions and follow-up analysis after data is pulled are free.
What does NOT use credits?
Core dashboards — Summary, Attribution, Creative Analysis, Website Conversion, Customer Retention, Sonar
Custom created dashboards — Build your own from scratch or from templates
General Moby questions — Questions that don't query data
Follow-up analysis — After data is pulled, follow-up questions are free
SQL Builder / Table Builder
How many credits do I get included?
All paid Triple Whale plans include free credits per month:
Starter plan: 3,000 credits/month
Advanced plan: 6,000 credits/month
If you need more:
Upgrade to a higher monthly credit package (best for ongoing usage)
Top up with a one-time credit purchase (best for short-term spikes)
What can I do with my free credits?
These are typical estimates (actual usage varies by GMV):
With 3,000 credits (Starter):
~5 Moby data prompts, or
~60 image generations, or
~12 agent queries
With 6,000 credits (Advanced):
~10 Moby data prompts, or
~120 image generations, or
~24 agent queries
Credits are shared across Moby AI and Creative Generation. Heavier use in one area means fewer credits available in another.
What can I do with $500 a month?
Example mix for a balanced month (27,000 credits, $500/month):
~28 Moby data prompts (~16,500 credits)
~24 Agent queries (~6,000 credits)
~50 Images generated (~2,500 credits)
~20 Image edits (~500 credits)
~3 Images published (~1,500 credits)
Credits per action based on median usage across all GMV tiers.
Are credits per user?
No. Credits are pooled at the shop level. Your whole team shares the same balance.
Do credits roll over?
It depends on whether you've purchased a credit package:
Package Type | Roll Over? |
Free credits (3,000 or 6,000/month) | ❌ No — expire at month end |
Monthly credit packages | ✅ Yes — unused credits roll over each month while subscription is active |
Annual credit packages | ✅ Yes — granted up front, unused credits roll over while subscription is active |
When does my credit balance reset?
Free credits: Reset at the start of each month based on your plan (3,000 for Starter, 6,000 for Advanced). Unused credits expire — they do not roll over.
Purchased packages: New credits are added to your existing balance at each billing cycle. Unused credits roll over.
What credit packages are available?
All paid Triple Whale plans include free credits each month:
Starter plan: 3,000 credits/month
Advanced plan: 6,000 credits/month
If you need more, you can purchase a credit package:
Monthly Price | Credits/Month |
$250 | 12,500 |
$500 | 27,000 |
$750 | 42,500 |
$1,000 | 60,000 |
$1,500 | 95,000 |
$2,000 | 135,000 |
$2,500 | 180,000 |
$3,000 | 230,000 |
$5,000 | 415,000 |
Custom | Talk to Sales |
Contract options:
12-month contract (paid monthly) — Standard pricing
Month-to-month — 20% premium
Annual prepay — 2 months free (~16.7% discount), all credits granted up front
Bonus: Packages of $500/month or higher include access to our Context Engineering team to help you get the most out of Moby AI.
Which credit packages get access to Triple Whale's Context Engineering team?
Purchasing a $500/month or higher credit package includes access to our Context Engineering team. They help you get the most out of Moby AI — from onboarding to uncovering powerful use cases.
What happens when I run out of credits?
When your balance reaches 0 credits, features that use credits pause until you add more.
What pauses:
Moby data queries
Agents that query your data
Image generation
What does NOT pause:
General Moby questions
Core dashboards and standard reporting
Custom dashboards
User-created dashboards
Template library
What you'll see:
A clear "out of credits" message
A link to your credit usage breakdown
Two options: Top Up or Upgrade Package
No surprise charges: We do not auto-charge overages. Usage stops until you choose an option.
What happens if I run out of credits mid-action?
The current action completes successfully. After that, features that use credits will prompt you to upgrade or top up before continuing.
Will I get notified when my credits are running low?
Yes. You'll see in-product alerts as your balance decreases:
< 300 credits — Banner notifying you that credits are running low
< 50 credits — Banner alerting you that credits are almost depleted
0 credits — Banner indicating credits are exhausted, with options to top up or upgrade
Only one banner shows at a time based on your current balance.
How do I add more credits?
Upgrade Package
Purchase a larger monthly or annual credit package if you expect to use more credits consistently
Gives you a higher credit allowance
Unused credits roll over
Top-up (one-time purchase)
Best for short-term spikes (month-end reporting, campaign push, peak season)
Adds credits immediately without changing your plan
20% price premium vs. 12-month contract paid monthly
How can I track my credit usage?
In your Credits usage page in your settings, you can track:
Current credit balance
Credits used over time
Usage by feature area (Moby and Image Generation)
What actions drove usage
All customers get a transparent tracking dashboard — so you always know where credits are going.
Do credits get burned automatically or in the background?
No. Credits are only used when you run a specific action.
Credits are consumed when:
You ask Moby a question that queries your data
An Agent runs (scheduled or manual)
You generate, edit, or publish an image
Credits are NOT used by:
Simply having features enabled
Background processes
Passive data syncing
Core reporting
If you have an Agent scheduled, you can customize or turn off the schedule whenever you want.
Will I get surprise overages?
No. We do not auto-charge overages. Usage is visible in-product, and you choose if/when to upgrade or top-up credits.
What if a query fails to load?
If a query fails before returning results, credits are not consumed. You're only charged for successful data processing.