The tools and dashboards you see in the navigation depend on your account plan, and some actions, like editing dashboards, depend on your user permission level. If you don't see something described here, check your plan or your permissions.
Triple Whale's navigation is organized in the left sidebar, from the top down: your store selector, Moby, and your workspaces. Here's what each part does.
Top Nav
Your store selector
At the top of the sidebar is your store selector. If your account includes more than one store, use it to switch between them.
This allows you to manage multiple businesses from a single Triple Whale account while keeping data and insights separate for each store.
If you are on the Advanced or Professional Plans, you can also use the multi select here to blend the data from multiple stores and see unified metrics and charts.
Moby 2
Moby is your AI analyst and your starting point for questions, reporting, and action.
The Moby 2 badge next to it shows you're on the latest Moby experience.
To begin, type into the Ask Anything bar on the Moby home screen. You can ask for a metric, build a report, or kick off a task.
History
History keeps a record of your past Moby conversations so you can revisit or continue them.
Automations
Automations is where recurring work runs on a schedule. Select New Automation to create one, then track each run on the board.
Favorites
Favorites is its own section, just below Automations, for the items you star, including dashboards, workspaces, and mini apps.
Favorite any of them and it appears here so your most-used items stay one click away. The section shows up once you've favorited at least one item.
Search
Use the Search field to jump directly to any workspace, dashboard, or tool.
Middle Nav
Core Workspaces
Core Workspaces group your dashboards and tools around a specific job. Hover any workspace to open a flyout showing what's inside.
Summary is your top-level view of the whole business.
Marketing Acquisition covers paid channels, attribution, and measurement.
Creative Analysis focuses on ad creative performance.
Website Conversion shows on-site performance.
Customer Retention covers repeat purchases and lifetime value.
Discovery shows how customers and AI find your brand across AI assistants, social platforms, and search.
Here's what's inside each workspace.
Summary
View all your core business metrics in one centralized dashboard.
Marketing Acquisition
Dashboards for customer acquisition:
Attribution
Source/Medium
Post-Purchase Survey
Sonar Optimize: Ad enrichment
Compass (Beta)
Marketing mix modeling
Incrementality
Creative Analysis
Dashboard for focus on creative performance and optimization:
Creative Analysis
Competitor Analysis
Website Conversion
Dashboards that help turn visitors into customers:
Overall Website Performance
Website Funnel And Paths
Site Search
Bundle Analysis
Product Journey
Product Analysis
Customer Retention
Dashboards for keeping customers engaged:
Customer Segments
Cohort Analysis
Sonar Send: Flow Enrichment
Email & SMS Attribution (Beta)
Discovery
Tools that show how customers and AI find your brand:
AI Visibility
Social Monitoring
Keyword Intelligence
Select the + next to Dashboards in any workspace to add your own dashboard.
Note: These core workspaces cannot be deleted but can be hidden if not relevant to your role. You can hide workspaces that you don’t need using the kebab menu to the right of the Core Workspaces Header. Select the "Customize Navigation" option to personalize your view. This will not impact other users in the shop.
Custom Workspaces
Below your core set, Custom Workspaces are where you build your own. The steps are the same no matter which option you choose from the Create New menu.
Create something new
Select the + next to Custom Workspaces to open the Create New menu.
Select what you want to build: Workspace, Agent, Dashboard, or Mini App.
Browse the template library that opens, then Preview a template and select the add button (such as Get Agent or Get Template) to add it.
To build from scratch instead, select the New option (such as New Workspace, New Agent, or New Dashboard).
For a Mini App, describe what you want in the Ask Anything bar and Moby builds it for you.
Your new item appears under Custom Workspaces.
If you'd rather browse everything first, the Create New menu also has an Explore Templates link.
Organize your custom workspaces
A custom workspace can hold anything you create, whether that's a workspace, agent, dashboard, or mini app, so related items stay together.
Select + Add New Workspace below the Custom Workspaces list
Enter a Workspace Title in the Create New Workspace dialog
Select Add
Content migration
If you had custom dashboards and folders before September 2nd, 2025:
Most content has been preserved in its original organization
Some items may appear in an "Untitled Workspace" for you to reorganize
Lower Nav
At the bottom of the sidebar are three account-level options: Data, Help, and Settings.
Data
The Data option centralizes your data connections, enrichment, and exploration tools.
Hover it to open a flyout with three groups.
Connect
Integrations: set up and manage your platform connections.
Data Warehouse: connect and manage your data warehouse.
APIs: technical resources for developers.
Data Upload: bring your own data into Triple Whale.
Enrich
Sonar Enrichment: configure your data enrichment options.
Explore
Data Dictionary: understand metric and data definitions.
SQL Builder: explore your raw data with custom queries.
Help
Select Help to connect directly with our customer support team for questions about navigation, features, or any other Triple Whale topic.
Settings
Select Settings to manage your account. Your familiar options are all here, grouped into sections:
General Settings: Store, Team, Customer Data Deletion, and Short Links.
Plans and Payment: Plans, Billing, Invoices, Labs, and Usage.
Store Configurations: Business Logic, Clicks & Deterministic Views Attribution, Reports, Notification Settings, Cost Settings, Pixel Settings, Tracking Settings, Traffic Rules, Custom Categories.
AI Settings: Brand Vault, Memories, Tasks, and Moby.
Moby Tools: Chat (Moby 1), Chat History (Moby 1), Agents, Dashboards and Action Log.
Misc: Global Filters.
Getting started tips for this navigation
Explore core workspaces that align with your role and responsibilities
Bookmark frequently used items with the favorites feature for quick access
Experiment with AI agents to see how they can enhance your daily workflows
Organize dashboards and agents in workspaces and name the workspace appropriately for the teams
Use search to quickly locate any tool, dashboard, or agent across all workspaces
Hide workspaces you don’t need to reduce clutter and focus on what matters to you
Related questions
What's the difference between Moby and Moby 2?
Where did my Agents go?
Why don't I see the Favorites section?
How do I switch between my stores?
How do I create a custom dashboard or workspace?
Where do I manage my integrations?
Why can't I see a dashboard or tool described here?








