This article provides an overview of how the Triple Whale navigation is organized. Note that in Triple Whale certain tools, dashboards in the navigation are made available to you based on your account plan. Also, certain features like editing dashboard capabilities depend on your user permission level in the account.
Triple Whale's navigation is designed around your workflow, with dedicated areas for different aspects of your business. The interface includes AI-powered tools, organized workspaces, and comprehensive data management - all accessible through an intuitive sidebar.
Top section of navigation bar
Shop selector
Switch seamlessly between different stores in your account using the shop selector in the top navigation. This allows you to manage multiple businesses from a single Triple Whale account while keeping data and insights separate for each store. If you are on the Advanced or Professional Plans, you can also use the multi select here to blend the data from multiple stores and see unified metrics and charts.
Favorites
Bookmark frequently used dashboards, apps, and agents by clicking the star icon. Access favorites instantly from the top navigation.
AI in Triple Whale
Triple Whale integrates AI throughout the platform to enhance your decision-making and automate complex analysis.
Moby
Access all AI features through the dedicated AI section in your sidebar:
Chat - Have natural conversations with AI about your business data. Ask questions, request analysis, or explore trends using plain text language to get instant insights.
Chat History - Review and revisit your previous conversations with Moby to track insights and follow up on recommendations.
Agents - Specialized AI consultants that work continuously on specific tasks and provide expert-level recommendations. These agents don't just answer questions - they actively help solve problems and optimize your business operations.
Dashboards - View and manage all your dashboards in a centralized list view. Create, edit, organize, and configure dashboard settings from this central location.
Actions - View and manage automated tasks and recommendations that Moby has implemented.
Files - Upload and manage documents to provide context and additional data for Moby's analysis and recommendations.
Summary Page
View all your core business metrics in one centralized dashboard.
Mid section of navigation bar
Workspaces
Workspaces are the foundation of Triple Whale's navigation - think of them as smart folders that organize your dashboards and agents by business function or team needs.
Core workspaces
We provide four essential workspaces built around key business functions.
A. Marketing Acquisition - Dashboards for customer acquisition:
Attribution
Post-purchase survey
Source medium
Sonar Optimize: Ad enrichment
Marketing mix modeling
Incrementality
B. Creative Analysis - Dashboard for focus on creative performance and optimization:
Creative Analysis dashboard (formerly Creative Cockpit)
C. Website Conversion - Dashboards that help turn visitors into customers:
Overall Website Performance
Website Funnel And Paths
Bundle analysis
Product Analysis
Product Journey
D. Customer Retention - Dashboards for keeping customers engaged:
Customer Segments
Cohort Analysis
LTV Analysis
Sonar Send: Flow Enrichment
Note: These core workspaces cannot be deleted but can be hidden if not relevant to your role. You can hide workspaces that you don’t need using the kebab menu to the right of the Core Workspaces Header. Select the "Customize Navigation" option to personalize your view. This will not impact other users in the shop.
Custom Workspaces
Create custom workspaces to organize your Agents and Dashboards. Make as many as you need, they are fully customizable.
Customizing your workspaces
Core Workspace
Add agents from the Agent Collection for quick access to any core or custom workspace
Add additional Dashboards to Core Workspaces using the + button on the right of the Dashboards Header
Create new Workspaces, Agents or Dashboards to build workspaces tailored to specific teams, projects, or workflows:
Click the '+' button next to the search bar
Select "+ Workspace, Agent, Dashboard"
Add relevant dashboards and agents from the Triple Whale's template library or from scratch
Name and organize your workspace structure
Note: Any and all workspaces, agents and dashboards created will be visible to all users in the shop by default.
Finding content in workspaces
Search bar - Use the search bar to quickly locate any dashboard or agent. Results show which workspace contains each item, making navigation effortless.
Content migration
If you had custom dashboards and folders before September 2nd, 2025:
Most content has been preserved in its original organization
Some items may appear in an "Untitled Workspace" for you to reorganize
Bottom section of navigation bar
Data management
The Data section in your left sidebar centralizes all data-related tools and configurations:
Integrations - set up and manage platform connections
APIs - technical resources for developers
Data Dictionary - understand metrics and data definitions
SQL Builder - explore raw data with custom queries
Sonar Enrichment Settings - configure data enrichment options
Help
Access immediate assistance through the Help option in your left sidebar. Connect directly with our customer support team for questions about navigation, features, or any other Triple Whale topics.
Settings
Manage your account configuration through the Settings section - all your familiar options remain in the same location for easy access.
Getting started tips for this navigation
Explore core workspaces that align with your role and responsibilities
Bookmark frequently used items with the favorites feature for quick access
Experiment with AI agents to see how they can enhance your daily workflows
Organize dashboards and agents in workspaces and name the workspace appropriately for the teams
Use search to quickly locate any tool, dashboard, or agent across all workspaces
Hide workspaces you don’t need to reduce clutter and focus on what matters to you