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Will I lose Social Proof by updating Meta UTMs?

Here is a simple way to update your UTM tracking parameters while maintaining social proof

Chaim Davies avatar
Written by Chaim Davies
Updated over 10 months ago

When you update the UTMs you will reset your learnings — but that doesn't mean you need to lose all your social proof!

Here is a quick and easy way to update UTMs while maintaining all that social proof on your FB Ads.

NOTE: If you receive an error that the Post ID cannot be used, please try the following troubleshooting methods:

Method 1:

  • Step 1: Click “Edit” on the ad you’d like to extract the Post ID from.

  • Step 2: Click the “Share” dropdown from the upper right-hand corner.

  • Step 3: Under “See Post”, click Facebook Post with Comments.

  • Step 4: Click on the time stamp (i.e. April 11, 2022).

  • Step 5: Copy the post ID from the web URL.

Method 2:

  • Step 1: In business manager, click the icon in the upper left-hand corner.

  • Step 2: Scroll down until you find “Page Posts”, then select that option.

  • Step 3: Select “Ad Posts” from the left-hand panel.

  • Step 4: Search and find your ad, then copy the numbers in the corresponding “ID” column.

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