Kno is an excellent post-purchase survey app to gather zero-party data from your customers and learn more about which marketing channels are driving the most impact.

Connecting Triple Whale x Kno will allow you to:

  1. Improve your attribution story

    1. There are some cases where not all customer journeys will be tracked, for example, improper UTM setup, a customer not clicking on your ad, or a customer seeing an ad on a friend's Facebook before purchasing on their own device.

    2. Triple Whale will fill in the gaps for pixel users by using data collected directly from your customers via Kno survey responses

  2. Analyzing your survey responses

    1. We'll aggregate the responses of your "How did you hear about us?" survey question into an easy-to-digest section directly on your Triple Whale summary page.

Integrating with Kno

Step 1:

  • In your Triple Whale account, navigate to Settings in your left-hand panel, then click Integrations

  • Here, you should see the Kno app listed

  • Click Connect, to begin

Step 2:

  • In your Kno account, navigate to settings, then Integrations

  • Next, click on the "Connection icon" next to Triple Whale

  • Click the "enable integration" button

  • Next, click the cog icon to open the settings page

  • You should now see Client ID and Client Secret in the pop-up displayed on your screen

  • Copy and Paste both of those values into the corresponding fields in your Triple Whale account

  • Click save

Supported Question and Response Types

You may have noticed that some of your purchases don't have attribution in your Triple Whale account, which leaves you wondering where that customer came from. If Triple Whale doesn't capture an ad click or referring source for a customer, we can your Kno survey to help improve your attribution survey.

We know that you can ask many questions via Kno, but we're specifically looking for the question that includes the following text: "How did you hear about us?"

We currently support this question in the following languages:

  1. Spanish (examples below)

    1. Dónde escuchaste por primera vez de nosotros?

    2. Dónde escuchaste por primera vez de nosotras?

    3. Como te enteraste de nosotros?

    4. Como te enteraste de nosotras?

    5. Every question that contains the verb 'escucha' or 'enteraste' + de nosotr(*)

  2. German (examples below)

    1. Woher haben Sie von uns gehört?

    2. Wo haben sie zum ersten mal von uns gehört?

    3. Woher hast du von uns erfahren?

    4. Wo haben Sie zum ersten Mal von uns hören?

    5. Every question that contains 'von uns' + verb 'gehört/hören/erfahren' (and alike)

  3. French

    1. Où avez-vous entendu parler de nous pour la première fois?

    2. Où avez vous entendu parler de nous?

    3. Comment avez-vous entendu parler de nous?

    4. Comment avez-vous entendu parler de nous pour la première fois?

    5. Every question that contains the verb 'entend(*)' + 'parler de nous'

Currently, Triple Whale supports the following response types for reporting on the summary page and Pixel.

Response

Mapped Channel (in Triple Whale)

Facebook

Facebook

Instagram

Facebook

Google

Google

Youtube

Google

Tiktok

TikTok

Snapchat

Snapchat

Pinterest

Pinterest

Here are some customer journey examples to help you interpret the Kno data you will see in your Pixel table:

A) Triple Pixel has attributed an order to Facebook via a link click from your Facebook ad AND the customer’s survey response = Facebook

  • Triple Pixel will display the single order and its corresponding conversion value in the pixel table, under the Facebook channel

B) Triple Pixel has attributed an order to Facebook via a link click from your Facebook ad AND the customer’s survey response = TikTok

  • Using attribution model = Triple Attribution, this single order, and its corresponding conversion value will be displayed under the Facebook channel AND the TikTok channel within the Kno Survey row in your Pixel table

C) Triple Pixel does not have any click data on the customer who placed the order, BUT the customer’s survey response = Facebook

  • We will display the order count and conversion value within the Facebook channel of your pixel dashboard under the “Kno Survey” row

How Kno data will be presented in your Triple Whale account

Summary Page

Pixel Page

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