Okendo Integration
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Written by Triple Whale
Updated over a week ago


Connecting Okendo with Triple Whale provides a powerful combination for ecommerce brands looking to leverage customer feedback and detailed analytics. Here’s how this integration can benefit businesses:

  1. Enhanced Data Insights: By combining Okendo’s rich customer reviews data with Triple Whale’s comprehensive analytics, businesses can gain deeper insights into customer behavior and preferences. This allows for more precise targeting and personalized marketing strategies.

  2. Improved Marketing Performance: Track the impact of customer reviews on marketing efforts. Understand how reviews influence conversion rates, customer acquisition costs, and overall sales performance.

  3. Comprehensive Metrics Monitoring: Monitor key performance indicators (KPIs) across both platforms in a unified dashboard. This enables businesses to keep a pulse on customer sentiment and marketing effectiveness simultaneously.

  4. Optimized Ad Spend: Use Triple Whale’s analytics to optimize ad spend based on the performance data of products with high customer ratings and reviews from Okendo. This ensures that marketing budgets are allocated efficiently to the best-performing products.

  5. Seamless User Experience: Maintain a seamless user experience on ecommerce sites by leveraging Okendo’s fast-loading review widgets and Triple Whale’s real-time data integration. This ensures that the website performance remains optimal, enhancing customer satisfaction.

Integrating Okendo with Triple Whale equips ecommerce businesses with the tools needed to drive growth through data-driven decisions and robust customer feedback management. This powerful combination helps brands build trust, improve customer experiences, and maximize marketing ROI.

How to connect

  1. Click the COG icon in the bottom left hand corner of your Triple Whale app

  2. Choose integrations

  3. Find Okendo on the integrations page and Click “connect” to follow the connection prompts

    1. Note: You will need to enter your User ID and Okendo API key in this step to finalize the connection between Triple Whale and Okendo

      1. Your Okendo User ID can be found within Integrations, found in your Okendo settings

Included Metrics

  1. Recommended Count

    1. Number of customers who would recommend a product from your store

  2. Average Rating

    1. The average overall review rating of all products in your store with at least one review

  3. Reviews Count

    1. The number of reviews your store has received in the selected date range

  4. % Recommended

    1. The number of customers who would recommend your products / total number of reviewers

Rating Distribution

  • How many customers have rated a product in your store per rating

Review Sentiment Analysis (provided by Okendo)

  • Okendo uses natural language processing to analyze the language in a review. By applying this analysis, the Sentiment report shows how many reviews had positive, negative, mixed, or neutral language contained within them. Read more about sentiment analysis, here.

Review Count and Average Rating per Product

  • In this analysis, you can drill down into the rating of any single one of your products or easily keep a running list of your top 20 best sellers and their customer rating.

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