Overview
Connecting Okendo with Triple Whale provides a powerful combination for ecommerce brands looking to leverage customer feedback and detailed analytics. Here’s how this integration can benefit businesses:
Enhanced Data Insights: By combining Okendo’s rich customer reviews data with Triple Whale’s comprehensive analytics, businesses can gain deeper insights into customer behavior and preferences. This allows for more precise targeting and personalized marketing strategies.
Improved Marketing Performance: Track the impact of customer reviews on marketing efforts. Understand how reviews influence conversion rates, customer acquisition costs, and overall sales performance.
Comprehensive Metrics Monitoring: Monitor key performance indicators (KPIs) across both platforms in a unified dashboard. This enables businesses to keep a pulse on customer sentiment and marketing effectiveness simultaneously.
Optimized Ad Spend: Use Triple Whale’s analytics to optimize ad spend based on the performance data of products with high customer ratings and reviews from Okendo. This ensures that marketing budgets are allocated efficiently to the best-performing products.
Seamless User Experience: Maintain a seamless user experience on ecommerce sites by leveraging Okendo’s fast-loading review widgets and Triple Whale’s real-time data integration. This ensures that the website performance remains optimal, enhancing customer satisfaction.
Integrating Okendo with Triple Whale equips ecommerce businesses with the tools needed to drive growth through data-driven decisions and robust customer feedback management. This powerful combination helps brands build trust, improve customer experiences, and maximize marketing ROI.
Get Connected
To set up your integrations, head to Settings > Integrations. Locate Okendo and click Connect.
You will be prompted for your Okendo account's unique User ID and API Key. To retrieve these in Okendo, head to Settings > Integrations. Under Credentials, copy the User ID and Merchant REST API Key. Return to Triple Whale, and paste these into the appropriate text fields. Click Save. Finally, flip the switch to activate the flow of data from Okendo into Triple Whale.
Okendo Dashboard
Once you are connected, your Okendo data will start to import into your Triple Whale Dashboard. Head over to the Okendo Dashboard to track your most important metrics.
The following table explains the metrics that are imported from Okendo:
Metric | Definition |
Recommended Count | The number of customers who would recommend a product from your store. |
Average Rating | The average overall review rating of all products in your store with at least one review. |
Reviews Count | The number of reviews your store has received in the selected date range. |
% Recommended | The number of customers who would recommend your products / total number of reviewers. |
Rating Distribution
The Rating Distribution chart displays how many customers have rated a product in your store per rating level.
Review Sentiment Analysis
Okendo uses natural language processing to analyze the language in a review. By applying this analysis, the Sentiment widget shows how many reviews had positive, negative, mixed, or neutral language contained within them. Read more about sentiment analysis here.
Review Count & Average Rating Per Product
In this section of the Dashboard, you can drill down into a number of key insights:
Reviews by Product: This widget allows you to filter and view the number of reviews and the average rating for each product. It provides insights into which products are receiving the most feedback and how they are rated by customers.
Top 20 Bestselling Products and Average Ratings: This section highlights the top 20 products based on the total number of items sold, along with their average ratings. It helps you identify your best-performing products and understand their popularity and customer satisfaction levels.
50 Lowest Rated Products with More Than 25 Reviews: This widget lists the 50 products with the lowest average ratings, provided they have more than 25 reviews. It is useful for identifying products that may need improvement or addressing specific customer concerns.
50 Highest-Rated Products with More Than 25 Reviews: Conversely, this widget showcases the 50 highest-rated products that have received more than 25 reviews. It highlights your top-performing products in terms of customer satisfaction, offering valuable insights for marketing and product development.
