Sonar Optimize
Improve event quality and marketing signal strength so ad platforms receive better data for optimization. Available as a paid add-on.
By Kassandra1 author5 articles
- Sonar Optimize 101Understand how Sonar Optimize sends enriched first-party conversion data to advertising platforms to support campaign reporting, targeting, and optimization.
- Optimize Meta campaigns for profit margin (Profit Optimization)Send the profit on each order to Meta so it can optimize toward higher-margin sales: how net revenue is calculated from your Cost Settings, the data Meta requires before it…
- Quick Start Guide: Set up Meta Custom Attribution (Attribution Passback)Connect Meta to Triple Whale, complete the Sonar CAPI setup wizard, and switch on Attribution Passback so Meta Custom Attribution can optimize your campaigns against your Triple Whale attribution data.
- Build a Meta campaign with Custom AttributionConfigure the campaign and ad set settings a Meta Sales campaign needs to be eligible for Custom Attribution, and understand why Ads Manager KPIs and CPMs read differently once it…
- Test Meta Custom Attribution: run an A/B test against BAUProve what Custom Attribution is worth before you scale it: build matched Test and business-as-usual (BAU) campaigns, run a two-cell A/B test in Meta's Experiments tool, and compare the cells…