Skip to main content

Marketing Acquisition

Understand marketing performance across attribution, source/medium reporting, MMM, incrementality, surveys, and paid add-ons like Compass and Sonar Optimize.

8 authors39 articles

Attribution

Learn how Triple Whale attributes revenue, orders, and conversions across your marketing channels.

Understanding and Utilizing Attribution ModelsThis article explains every attribution model available in Triple Whale: what it does, when to use it, who it’s designed for, and which attribution windows to apply.
Attribution: When Will There be Actionable Insights?Even though you've updated your UTMs, it will take more than a day to receive actionable insights. Here's why.
How the Triple Pixel WorksThe Triple Pixel is our attribution solution in a post-iOS 14 world. Learn how we're revolutionizing media buying with the Triple Pixel.
The Total Impact Attribution ModelHow to utilize first-party data, zero-party data & AI to visualize the weighted success of your marketing content on your overall revenue.
Customizing Your Attribution DashboardStay goal-focused by customizing the columns you use on your Attribution Dashboard
Multi-Shop AttributionCombine attribution data from multiple shops in Triple Whale for unified reporting
Understanding Non-Attributed ConversionsUnderstand non-attributed orders and the conditions that may lead to an increase in non-attributed orders.
Triple Whale Clicks & Deterministic Views Attribution ModelThe Clicks & Deterministic Views attribution model blends clicks and view-through data from supported platforms (Meta, TikTok, Pinterest, Vibe, Axon) to give a more complete and balanced picture of channel…
Set up affiliate and influencer tracking with Affluencer HubRemove uncertainty from your Influencers and Affiliate marketing by tracking revenue better than ever.
Export Attribution Data to CSVWant to pull attribution data into Excel or Google Sheets? Here’s how to export your attribution report as a CSV file in Triple Whale and customize the data you download.
Does the COGs column in the Attribution Dashboard include Handling Fees?
What “Not Set” Means on the Attribution PagesLearn what “Not Set” means on the Triple Whale Attribution page, why it happens, and how proper UTM setup can reduce unattributed traffic.
Benchmarks: See how your store stacks up against brands like yoursAvailable on: Attribution page (Triple Attribution model, Lifetime window, all channels)

Post-Purchase Survey

Set up and analyze post-purchase survey responses to understand what customers say drove their purchase.

Creating and Managing Custom Survey MappingsFor Triple Whale customers using third party post-purchase survey integrations, custom survey mappings provide a way to configure how responses are attributed within Triple Whale.
Post-Purchase Survey (PPS) for Shopify StoresImprove your attribution with zero-party data captured directly from your customers
Post-Purchase Survey for WooCommerce StoresImprove your attribution with zero-party data captured directly from your customers
Post-Purchase Survey for BigCommerce StoresImprove your attribution with zero-party data captured directly from your customers

Sonar Optimize

Improve event quality and marketing signal strength so ad platforms receive better data for optimization. Available as a paid add-on.

Sonar Optimize: Data Enrichment for MetaSonar sends enriched first-party customer and conversion data to your marketing platforms to improve targeting and boost campaign ROI
Sonar Custom Events for MetaEnhance your Meta campaigns with precise targeting and optimization using Sonar Custom Events
Sonar Optimize: Data Enrichment for Google AdsImprove your Google Ads bidding optimization with enriched conversion data from Sonar Optimize.
Quick Start Guide: Triple Whale <> Meta Attribution Passback IntegrationLearn about the Triple Whale ↔ Meta Attribution Passback integration and how to enable it for Meta Custom Attribution.
Sonar Enrichment for AppLovinLearn how to configure Sonar to send enriched conversion data back to AppLovin for improved campaign optimization.
Sonar Optimize: Data Enrichment for TikTokLeverage your first-party Triple Pixel data to send enriched conversion data to TikTok for enhanced campaign optimization
The Crucial Role of Event Deduplication in CAPI Integrations — And What It Means for Sonar
Sonar Optimize: Data Enrichment for RedditSonar sends enriched first-party customer and conversion data to Reddit Ads to improve targeting and boost campaign ROI.
Sonar Optimize: Data Enrichment for Twitter (X)Sonar sends enriched first-party customer and conversion data to Twitter (X) Ads to improve targeting and boost campaign ROI.

Marketing Mix Modeling

Use MMM to understand channel-level contribution, budget impact, and marketing performance beyond last-click reporting.

Introduction to Marketing Mix Modeling (MMM)
Enhanced Marketing Mix Modeling (MMM)How to create a new model and evaluate your results