Skip to main content

Marketing Acquisition

Understand marketing performance across attribution, source/medium reporting, MMM, incrementality, surveys, and paid add-ons like Compass and Sonar Optimize.

7 authors40 articles

Attribution

Learn how Triple Whale attributes revenue, orders, and conversions across your marketing channels.

Understanding and Utilizing Attribution ModelsThis article explains every attribution model available in Triple Whale: what it does, when to use it, who it’s designed for, and which attribution windows to apply.
Attribution: When Will There be Actionable Insights?Even though you've updated your UTMs, it will take more than a day to receive actionable insights. Here's why.
How the Triple Pixel WorksThe Triple Pixel is our attribution solution in a post-iOS 14 world. Learn how we're revolutionizing media buying with the Triple Pixel.
The Total Impact Attribution ModelHow to utilize first-party data, zero-party data & AI to visualize the weighted success of your marketing content on your overall revenue.
Customizing Your Attribution DashboardStay goal-focused by customizing the columns you use on your Attribution Dashboard
Portfolio AttributionCombine attribution data from multiple businesses in Triple Whale for unified reporting
Understanding Non-Attributed ConversionsUnderstand non-attributed orders and the conditions that may lead to an increase in non-attributed orders.
Triple Whale Clicks & Deterministic Views Attribution ModelThe Clicks & Deterministic Views attribution model blends clicks and view-through data from supported platforms (Meta, TikTok, Pinterest, Vibe, AppLovin to give a more complete and balanced picture of channel…
Set up affiliate and influencer tracking with Affluencer HubRemove uncertainty from your Influencers and Affiliate marketing by tracking revenue better than ever.
Export Attribution Data to CSVWant to pull attribution data into Excel or Google Sheets? Here’s how to export your attribution report as a CSV file in Triple Whale and customize the data you download.
Does the COGs column in the Attribution Dashboard include Handling Fees?
What “Not Set” Means on the Attribution PagesLearn what “Not Set” means on the Triple Whale Attribution page, why it happens, and how proper UTM setup can reduce unattributed traffic.
Benchmarks: See how your business stacks up against brands like yoursAvailable on: Attribution page (Triple Attribution model, Lifetime window, all channels)
How to enable BenchmarksTurn on peer benchmarking from the Attribution page so you can compare your business against similar brands.
Benchmark metricsUnderstand the metrics used to gauge your performance against peer benchmarks
How peer groups are builtTriple Whale automatically generates anonymized peer cohorts based on your business's sales and scale for reliable benchmarking.
Can other brands see my data?Whether any other brand can view your business's individual metrics through Benchmarks.
Benchmarks or a benchmark metric is missingTroubleshooting steps for missing benchmark data or metrics.

Post-Purchase Survey

Set up and analyze post-purchase survey responses to understand what customers say drove their purchase.

Creating and Managing Custom Survey MappingsFor Triple Whale customers using third party post-purchase survey integrations, custom survey mappings provide a way to configure how responses are attributed within Triple Whale.
Post-Purchase Survey (PPS) for Shopify StoresImprove your attribution with zero-party data captured directly from your customers
Post-Purchase Survey for WooCommerce StoresImprove your attribution with zero-party data captured directly from your customers
Post-Purchase Survey for BigCommerce StoresImprove your attribution with zero-party data captured directly from your customers