What Changed?
Previously, all orders placed through the Shop App were automatically categorized as “Non-attributed” in your Triple Whale dashboard. This caused inflation in the Non-attributed purchase count and made it harder to track the true impact of Shop App
What’s New
With our latest update, Shop App orders are now properly attributed:
Shop App attribution is now visible on the Pixel Page
Orders placed via Shop App will appear under the Shop App channel, not lumped into Non-attributed.
Channel logo support
The Shop App logo now appears next to the Shop App attribution channel for clear visibility and improved UI.
Accurate last-click attribution in multi-touch models
When a customer completes an order after interacting with the Shop App, it will be considered the last click in any multi-touch attribution model.
Support for UTM-based attribution
Any customer journey that includes a click with utm_source=shop_app will also be attributed to the Shop App channel.