Data
Connect, enrich, upload, explore, and understand the data that powers your Triple Whale account.
By Triple and 8 others9 authors99 articles
Integrations
Connect your ecommerce, marketing, analytics, retention, and operations tools to bring your data into Triple Whale.
Amazon IntegrationMaximize your Amazon Sales & Ads impact and seamlessly integrate with Triple Whale for unified insights and optimized performance
Integrations TroubleshootingLearn how to manage, reconnect, and troubleshoot your advertising integrations in Triple Whale, including why connections break and how to quickly fix them.
Will my historical data backfill?
Triple Whale MCPWhat the Triple Whale MCP is, how it connects your real-time Triple Whale data to external AI tools, and how it differs from Moby.
Snowflake Key Pair Authentication — Setup GuideConnect Triple Whale to your Snowflake account securely using key pair authentication.
Snowflake IntegrationSeamlessly export your Triple Whale data to Snowflake for powerful insights and custom analytics
Connect Snowflake to Triple Whale with a programmatic access token (PAT)Set up your Snowflake integration using a dedicated role, integration user, and a programmatic access token (PAT).
Connect Snowflake to Triple Whale with a username and passwordSet up your Snowflake integration using your Snowflake account username and password.
Data Warehouse
Learn how to use Triple Whale data warehouse options for deeper analysis, reporting, and data access.
BigQuery IntegrationSeamlessly export your Triple Whale data to BigQuery for deeper analysis and custom insights
APIs
Use Triple Whale APIs to access, send, and work with your business data programmatically.
Creating and Managing API KeysWith the introduction of API Keys, using the Triple Whale API is now easier than ever.
Data Upload
Upload external data into Triple Whale so it can be used in reporting, analysis, and workflows.
External Revenue Data UploadExternal Revenue Upload lets you import non-order revenue (e.g. retail, wholesale, offline, marketplace) via CSV and model it in Triple Whale. This helps you see full revenue and use it…
Sonar Enrichment
Understand how Sonar enriches events and customer data to improve activation across marketing and retention tools.
Sonar Setup for Headless Shopify StoresDeveloper implementation for enabling Sonar on a headless Shopify store
Sonar Setup for BigCommerce Shops (Beta)Developer implementation for enabling Sonar on a BigCommerce store
Shopify Sales Channel Names and CodesA quick reference list of common Shopify sales channels and their channel names and app IDs / channel codes
Sonar Setup for WooCommerce Shops (Beta)Developer implementation for enabling Sonar on a WooCommerce store
Sonar Enrichment for AppLovinLearn how to configure Sonar to send enriched conversion data back to AppLovin for improved campaign optimization.
Sonar Custom Events for MetaEnhance your Meta campaigns with precise targeting and optimization using Sonar Custom Events
The Crucial Role of Event Deduplication in CAPI Integrations — And What It Means for Sonar
Sonar Optimize: Data Enrichment for OpenAI AdsSonar sends enriched first-party customer and conversion data to OpenAI Ads to improve targeting and boost campaign ROI
Dynamic Event Property Reference Guide For Sonar-Powered Klaviyo FlowsQuick reference guide for commonly used dynamic variables in Klaviyo messages. Broken out by event.
Enabling Klaviyo Data Enrichment via Sonar SendA step by step guide to enabling your Sonar Send -> Klaviyo integration.
Manually Creating your Sonar-Powered Flows in KlaviyoFinal steps for setting up Sonar Send x Klaviyo
Manually Creating Your Sonar-powered Journeys in AttentiveThis document shows how to build custom Attentive journeys (flows) triggered by the Sonar events that Triple Whale sends.
Enabling Attentive Data Enrichment via Sonar Send
Sonar Optimize: Data Enrichment for MetaSonar sends enriched first-party customer and conversion data to your marketing platforms to improve targeting and boost campaign ROI
Sonar Optimize: Data Enrichment for Google AdsImprove your Google Ads bidding optimization with enriched conversion data from Sonar Optimize.
Quick Start Guide: Triple Whale <> Meta Attribution Passback IntegrationLearn about the Triple Whale ↔ Meta Attribution Passback integration and how to enable it for Meta Custom Attribution.
Sonar Optimize: Data Enrichment for TikTokLeverage your first-party Triple Pixel data to send enriched conversion data to TikTok for enhanced campaign optimization
Sonar Optimize: Data Enrichment for RedditSonar sends enriched first-party customer and conversion data to Reddit Ads to improve targeting and boost campaign ROI.
Sonar Optimize: Data Enrichment for Twitter (X)Sonar sends enriched first-party customer and conversion data to Twitter (X) Ads to improve targeting and boost campaign ROI.
Data Dictionary
Explore Triple Whale metrics, fields, definitions, and data concepts.
A Guide to Ecommerce MetricsMaster Essential Ecommerce Metrics - your guide to understanding ROAS, CPM, CTR, CPC, CVR, CPA, AOV, and MER for maximized marketing impact
Summary Dashboard Metrics LibraryThis document provides the definitions, formulas, and explanations behind each Triple Whale metric on the Summary Dashboard
Facebook Metrics in Triple Whale
Attribution Dashboard Metrics Library
Mapping BigCommerce Metrics to Triple WhaleThis article maps out how Triple Whale metrics compare to BigCommerce metrics so you know what to expect.
Is VAT (international sales tax) included in the Sales metric?
