Data
Connect, enrich, upload, explore, and understand the data that powers your Triple Whale account.
By Triple and 8 others9 authors103 articles
Integrations
Connect your ecommerce, marketing, analytics, retention, and operations tools to bring your data into Triple Whale.
- Amazon IntegrationMaximize your Amazon Sales & Ads impact and seamlessly integrate with Triple Whale for unified insights and optimized performance
- Integrations TroubleshootingLearn how to manage, reconnect, and troubleshoot your advertising integrations in Triple Whale, including why connections break and how to quickly fix them.
- Will my historical data backfill?
- Triple Whale MCPWhat the Triple Whale MCP is, how it connects your real-time Triple Whale data to external AI tools, and how it differs from Moby.
- Snowflake Key Pair Authentication — Setup GuideConnect Triple Whale to your Snowflake account securely using key pair authentication.
- Snowflake IntegrationSeamlessly export your Triple Whale data to Snowflake for powerful insights and custom analytics
- Connect Snowflake to Triple Whale with a programmatic access token (PAT)Set up your Snowflake integration using a dedicated role, integration user, and a programmatic access token (PAT).
- Connect Snowflake to Triple Whale with a username and passwordSet up your Snowflake integration using your Snowflake account username and password.
- Shopify Metafields in Triple WhaleBring your custom Shopify metafields into Triple Whale so they show up in your SQL tables and in Moby.
- How to import Shopify metafields into Triple WhaleImport your Shopify customer, order, and product metafields into Triple Whale as new columns.
- Can Moby use my Shopify metafields data in reports?A quick answer for anyone wondering whether imported Shopify metafields are usable in Moby.
Data Warehouse
Learn how to use Triple Whale data warehouse options for deeper analysis, reporting, and data access.
APIs
Use Triple Whale APIs to access, send, and work with your business data programmatically.
Data Upload
Upload external data into Triple Whale so it can be used in reporting, analysis, and workflows.
Sonar Enrichment
Understand how Sonar enriches events and customer data to improve activation across marketing and retention tools.
- Sonar Setup for Headless Shopify StoresDeveloper implementation for enabling Sonar on a headless Shopify store
- Sonar Setup for BigCommerce Shops (Beta)Developer implementation for enabling Sonar on a BigCommerce store
- Shopify Sales Channel Names and CodesA quick reference list of common Shopify sales channels and their channel names and app IDs / channel codes
- Sonar Setup for WooCommerce Shops (Beta)Developer implementation for enabling Sonar on a WooCommerce store
- Sonar Enrichment for AppLovinLearn how to configure Sonar to send enriched conversion data back to AppLovin for improved campaign optimization.
- Sonar Custom Events for MetaEnhance your Meta campaigns with precise targeting and optimization using Sonar Custom Events
- The Crucial Role of Event Deduplication in CAPI Integrations — And What It Means for Sonar
- Sonar Optimize: Data Enrichment for ChatGPT AdsSonar sends enriched first-party customer and conversion data to ChatGPT Ads to improve targeting and boost campaign ROI
- Dynamic Event Property Reference Guide For Sonar-Powered Klaviyo FlowsQuick reference guide for commonly used dynamic variables in Klaviyo messages. Broken out by event.
- Enabling Klaviyo Data Enrichment via Sonar SendA step by step guide to enabling your Sonar Send -> Klaviyo integration.
- Manually Creating your Sonar-Powered Flows in KlaviyoFinal steps for setting up Sonar Send x Klaviyo
- Manually Creating Your Sonar-powered Journeys in AttentiveThis document shows how to build custom Attentive journeys (flows) triggered by the Sonar events that Triple Whale sends.
- Enabling Attentive Data Enrichment via Sonar Send
- Sonar Optimize: Data Enrichment for MetaSonar sends enriched first-party customer and conversion data to your marketing platforms to improve targeting and boost campaign ROI
- Sonar Optimize: Data Enrichment for Google AdsImprove your Google Ads bidding optimization with enriched conversion data from Sonar Optimize.
- Quick Start Guide: Triple Whale <> Meta Custom Attribution IntegrationLearn about the Triple Whale ↔ Meta Attribution Passback integration and how to enable it for Meta Custom Attribution.
- Sonar Optimize: Data Enrichment for TikTokLeverage your first-party Triple Pixel data to send enriched conversion data to TikTok for enhanced campaign optimization
- Sonar Optimize: Data Enrichment for RedditSonar sends enriched first-party customer and conversion data to Reddit Ads to improve targeting and boost campaign ROI.
- Sonar Optimize: Data Enrichment for Twitter (X)Sonar sends enriched first-party customer and conversion data to Twitter (X) Ads to improve targeting and boost campaign ROI.
- Sonar Optimize: Data Enrichment for TaboolaSonar sends enriched first-party customer and conversion data to Taboola to improve targeting and boost campaign ROI.
Data Dictionary
Explore Triple Whale metrics, fields, definitions, and data concepts.
- A Guide to Ecommerce MetricsMaster Essential Ecommerce Metrics - your guide to understanding ROAS, CPM, CTR, CPC, CVR, CPA, AOV, and MER for maximized marketing impact
- Summary Dashboard Metrics LibraryThis document provides the definitions, formulas, and explanations behind each Triple Whale metric on the Summary Dashboard
- Facebook Metrics in Triple Whale
- Attribution Dashboard Metrics Library
- Mapping BigCommerce Metrics to Triple WhaleThis article maps out how Triple Whale metrics compare to BigCommerce metrics so you know what to expect.
- Is VAT (international sales tax) included in the Sales metric?