Data
Connect, enrich, upload, explore, and understand the data that powers your Triple Whale account.
By Triple and 6 others7 authors74 articles
Integrations
Connect your ecommerce, marketing, analytics, retention, and operations tools to bring your data into Triple Whale.
Amazon IntegrationMaximize your Amazon Sales & Ads impact and seamlessly integrate with Triple Whale for unified insights and optimized performance
Integrations TroubleshootingLearn how to manage, reconnect, and troubleshoot your advertising integrations in Triple Whale, including why connections break and how to quickly fix them.
Will my historical data backfill?
Data Warehouse
Learn how to use Triple Whale data warehouse options for deeper analysis, reporting, and data access.
Snowflake IntegrationSeamlessly export your Triple Whale data to Snowflake for powerful insights and custom analytics
BigQuery IntegrationSeamlessly export your Triple Whale data to BigQuery for deeper analysis and custom insights
APIs
Use Triple Whale APIs to access, send, and work with your business data programmatically.
Creating and Managing API KeysWith the introduction of API Keys, using the Triple Whale API is now easier than ever.
Data Upload
Upload external data into Triple Whale so it can be used in reporting, analysis, and workflows.
External Revenue Data UploadExternal Revenue Upload lets you import non-order revenue (e.g. retail, wholesale, offline, marketplace) via CSV and model it in Triple Whale. This helps you see full revenue and use it…
Sonar Enrichment
Understand how Sonar enriches events and customer data to improve activation across marketing and retention tools.
Sonar Setup for Headless Shopify StoresDeveloper implementation for enabling Sonar on a headless Shopify store
Sonar Setup for BigCommerce Shops (Beta)Developer implementation for enabling Sonar on a BigCommerce store
Shopify Sales Channel Names and CodesA quick reference list of common Shopify sales channels and their channel names and app IDs / channel codes
Sonar Setup for WooCommerce Shops (Beta)Developer implementation for enabling Sonar on a WooCommerce store
Data Dictionary
Explore Triple Whale metrics, fields, definitions, and data concepts.
A Guide to Ecommerce MetricsMaster Essential Ecommerce Metrics - your guide to understanding ROAS, CPM, CTR, CPC, CVR, CPA, AOV, and MER for maximized marketing impact
Summary Dashboard Metrics LibraryThis document provides the definitions, formulas, and explanations behind each Triple Whale metric on the Summary Dashboard
Facebook Metrics in Triple Whale
Attribution Dashboard Metrics Library
Mapping BigCommerce Metrics to Triple WhaleThis article maps out how Triple Whale metrics compare to BigCommerce metrics so you know what to expect.
Is VAT (international sales tax) included in the Sales metric?