Data
Connect, enrich, upload, explore, and understand the data that powers your Triple Whale account.
By Triple and 6 others7 authors120 articles
Integrations
Connect your ecommerce, marketing, analytics, retention, and operations tools to bring your data into Triple Whale.
- Amazon IntegrationConnect Amazon Seller Central, Amazon Ads, and Amazon Vendor Central to bring your Amazon sales and advertising data into Triple Whale.
- Integrations TroubleshootingLearn how to manage, reconnect, and troubleshoot your advertising integrations in Triple Whale, including why connections break and how to quickly fix them.
- Will my historical data backfill?
- Triple Whale MCPWhat the Triple Whale MCP is, how it connects your real-time Triple Whale data to external AI tools, and how it differs from Moby.
- Snowflake Key Pair Authentication — Setup GuideConnect Triple Whale to your Snowflake account securely using key pair authentication.
- Snowflake IntegrationSeamlessly export your Triple Whale data to Snowflake for powerful insights and custom analytics
- Connect Snowflake to Triple Whale with a programmatic access token (PAT)Set up your Snowflake integration using a dedicated role, integration user, and a programmatic access token (PAT).
- Connect Snowflake to Triple Whale with a username and passwordSet up your Snowflake integration using your Snowflake account username and password.
- Shopify Metafields in Triple WhaleBring your custom Shopify metafields into Triple Whale so they show up in your SQL tables and in Moby.
- How to import Shopify metafields into Triple WhaleImport your Shopify customer, order, and product metafields into Triple Whale as new columns.
- Can Moby use my Shopify metafields data in reports?A quick answer for anyone wondering whether imported Shopify metafields are usable in Moby.
- How to transition from Elevar to Sonar OptimizeStop overlapping event tracking when you move your advertising-platform connections to Triple Whale.
- Amazon Vendor Central IntegrationConnect Amazon Vendor Central to bring your first-party (1P) wholesale data into Triple Whale and view it alongside your other sales channels.
- Stay AI IntegrationConnect Stay AI with Triple Whale to bring your subscription metrics into the same dashboard as your attribution, LTV, and creative analytics.
- Amazon Command CenterThe Amazon Command Center brings your Amazon Seller Central, Amazon Ads, and Amazon Vendor Central data together in one unified workspace for cross-channel analysis and action.
- How to Revoke and Reconnect Your WooCommerce IntegrationLearn how to revoke existing Triple Whale API keys in WooCommerce and reconnect your WooCommerce integration to Triple Whale.
- Integration API Credential RevocationStep-by-step instructions for revoking API keys, access tokens, secrets, and other credentials associated with your connected Triple Whale integrations.
Data Warehouse
Learn how to use Triple Whale data warehouse options for deeper analysis, reporting, and data access.
APIs
Use Triple Whale APIs to access, send, and work with your business data programmatically.
- Creating and Managing API KeysWith the introduction of API Keys, using the Triple Whale API is now easier than ever.
- Kimonix IntegrationConnect Kimonix to Triple Whale to use your paid media performance data as merchandising signals — automatically surfacing the right products on collection pages, recommendation widgets, and email campaigns.
- ShopMy in Triple Whale: Opportunities vs. SpotlightsShopMy connects to Triple Whale through two separate products that serve different purposes. Both surface in your Attribution dashboard, but they measure different things and flow in differently. Here's what…
Data Upload
Upload external data into Triple Whale so it can be used in reporting, analysis, and workflows.
Sonar Enrichment
Improve event quality and marketing signal strength so ad platforms receive better data for optimization. Available as a paid add-on.
- Sonar Setup for Headless Shopify StoresDeveloper implementation for enabling Sonar on a headless Shopify store
- Sonar Setup for BigCommerce Shops (Beta)Developer implementation for enabling Sonar on a BigCommerce store
- Shopify Sales Channel Names and CodesA quick reference list of common Shopify sales channels and their channel names and app IDs / channel codes
- Sonar Setup for WooCommerce Shops (Beta)Developer implementation for enabling Sonar on a WooCommerce store
- Sonar Custom Events for MetaEnhance your Meta campaigns with precise targeting and optimization using Sonar Custom Events
- The Crucial Role of Event Deduplication in CAPI Integrations — And What It Means for Sonar
- Dynamic Event Property Reference Guide For Sonar-Powered Klaviyo FlowsQuick reference guide for commonly used dynamic variables in Klaviyo messages. Broken out by event.
- Manually Creating your Sonar-Powered Flows in KlaviyoFinal steps for setting up Sonar Send x Klaviyo
- Manually Creating Your Sonar-powered Journeys in AttentiveThis document shows how to build custom Attentive journeys (flows) triggered by the Sonar events that Triple Whale sends.
- Quick Start Guide: Triple Whale <> Meta Custom Attribution IntegrationLearn about the Triple Whale ↔ Meta Attribution Passback integration and how to enable it for Meta Custom Attribution.
- Sonar Optimize: Data Enrichment for MetaSonar sends enriched first-party customer and conversion data to your marketing platforms to improve targeting and boost campaign ROI
- Sonar Optimize: Data Enrichment for Google AdsConnect Triple Whale to Google Ads, send enriched first-party conversion data, validate delivery, and safely introduce Sonar conversion actions into campaign bidding.
- Sonar Optimize: Data Enrichment for AppLovinLearn how to configure Sonar to send enriched conversion data back to AppLovin for improved campaign optimization.
- Sonar Optimize: Data Enrichment for PinterestSync conversions and enriched customer data to Pinterest for better ad targeting
- Sonar Optimize: Data Enrichment for TikTokLeverage your first-party Triple Pixel data to send enriched conversion data to TikTok for enhanced campaign optimization
- Enabling Klaviyo Data Enrichment via Sonar SendA step by step guide to enabling your Sonar Send -> Klaviyo integration.
- Enabling Attentive Data Enrichment via Sonar Send
- Sonar Optimize: Data Enrichment for RedditSonar sends enriched first-party customer and conversion data to Reddit Ads to improve targeting and boost campaign ROI.
- Sonar Optimize: Data Enrichment for Twitter (X)Sonar sends enriched first-party customer and conversion data to Twitter (X) Ads to improve targeting and boost campaign ROI.
- Sonar Optimize: Data Enrichment for ChatGPT AdsSonar sends enriched first-party customer and conversion data to ChatGPT Ads to improve targeting and boost campaign ROI
- Quick Start Guide: Set up Meta Custom Attribution (Attribution Passback)Connect Meta to Triple Whale, complete the Sonar CAPI setup wizard, and switch on Attribution Passback so Meta Custom Attribution can optimize your campaigns against your Triple Whale attribution data.
- Build a Meta campaign with Custom AttributionConfigure the campaign and ad set settings a Meta Sales campaign needs to be eligible for Custom Attribution, and understand why Ads Manager KPIs and CPMs read differently once it…
- Sonar Optimize: Data Enrichment for RealizeSonar sends enriched first-party customer and conversion data to Taboola to improve targeting and boost campaign ROI.
- Multi-Pixel Support for Meta in Sonar Optimize
- Test Meta Custom Attribution: run an A/B test against BAUProve what Custom Attribution is worth before you scale it: build matched Test and business-as-usual (BAU) campaigns, run a two-cell A/B test in Meta's Experiments tool, and compare the cells…
- Sonar Optimize: Data Enrichment for Snapchat
- Optimize Meta campaigns for profit margin (Profit Optimization)Send profit data to Meta so it can optimize ad delivery toward your most profitable orders, not just your highest-revenue ones.
- Sonar Optimize 101Understand how Sonar Optimize sends enriched first-party conversion data to advertising platforms to support campaign reporting, targeting, and optimization.
- Set up profit optimization for Google Ads with Sonar OptimizeTurn on profit-based bidding so Google Ads optimizes toward high-margin purchases instead of raw revenue.