Summary
The Social Comments dashboard provides a centralized place to view and analyze all comments on your Meta posts (organic and paid).
It uses AI to classify sentiment and assign risk levels, helping teams quickly identify high-risk feedback and monitor brand perception trends.
Key use cases
Monitor audience feedback in one place
Identify high-risk comments quickly
Track sentiment trends over time
Understand feedback by topic category
Availability
Available on all plans
Requires Meta Social integration to be connected
Where to Find It
Creative Analysis > Social Comments
Prerequisites
Meta Social integration connected and authorized
Proper permissions to access social data
Feature Breakdown
1. Comment Categories
Comments are automatically grouped into AI-detected categories:
Product feedback
Customer service
Pricing questions
General discussion
Spam / promotions
Compliance
These categories help surface common themes in audience conversations.
2. Sentiment Classification
Each comment is labeled with AI sentiment analysis:
Positive
Neutral
Negative
Mixed
This allows teams to monitor overall brand tone and shifts in audience perception.
3. Risk Levels
Each comment is assigned a risk level:
Low
Medium
High
Risk levels help prioritize moderation and review efforts.
4. Sentiment & Risk Visual Summaries
The dashboard includes:
Monthly Sentiment Overview (Positive / Neutral / Negative / Mixed distribution)
Risk Distribution Overview (Low / Medium / High breakdown)
These summaries help teams identify trends and detect potential reputation issues early.
5. Comment Drill-Down
You can now View the full comment text
See the associated post
Click through to the original Meta post URL to moderate directly in Meta
6. High-Risk & Negative Trends
The dashboard highlights: high-risk comments.
This helps teams quickly identify posts generating negative engagement.
Known Limitations
Requires Meta Social integration
Historical data availability depends on Meta API limits
FAQs
Q: Which posts are analyzed?
All posts available through the connected Meta Social integration.
Q: Can I delete or hide comments from this dashboard?
No. You can click the original post URL to moderate directly in Meta.
Q: What do risk levels represent?
AI-based indicators of potential impact or sensitivity based on sentiment and detected keywords.