Summary
The Social Monitoring dashboard provides a centralized place to view and analyze all comments on your Meta posts (organic and paid).
It uses AI to classify sentiment and assign risk levels, helping teams quickly identify high-risk feedback and monitor brand perception trends.
Key use cases
Monitor audience feedback in one place
Identify high-risk comments quickly
Track sentiment trends over time
Understand feedback by topic category
Availability
Available on advanced plan
Requires Meta Social integration to be connected
Where to Find It
Discovery > Social Monitoring
Prerequisites
Meta Social integration connected and authorized
Proper permissions to access social data
Feature Breakdown
1. Comment Categories
Comments are automatically grouped into AI-detected categories:
Product feedback
Customer service
Pricing questions
General discussion
Spam / promotions
Compliance
These categories help surface common themes in audience conversations.
2. Sentiment Classification
Each comment is labeled with AI sentiment analysis:
Positive
Neutral
Negative
Mixed
This allows teams to monitor overall brand tone and shifts in audience perception.
3. Risk Levels
Each comment is assigned a risk level:
Low
Medium
High
Risk levels help prioritize moderation and review efforts.
4. Sentiment & Risk Visual Summaries
The dashboard includes:
Monthly Sentiment Overview (Positive / Neutral / Negative / Mixed distribution)
Risk Distribution Overview (Low / Medium / High breakdown)
These summaries help teams identify trends and detect potential reputation issues early.
5. Comment Drill-Down
You can now View the full comment text
See the associated post
Click through to the original Meta post URL to moderate directly in Meta
6. High-Risk & Negative Trends
The dashboard highlights: high-risk comments.
This helps teams quickly identify posts generating negative engagement.
Known Limitations
Requires Meta Social integration
Historical data availability depends on Meta API limits
FAQs
Q: Which posts are analyzed?
All posts available through the connected Meta Social integration.
Q: Can I delete or hide comments from this dashboard?
No. You can click the original post URL to moderate directly in Meta.
Q: What do risk levels represent?
AI-based indicators of potential impact or sensitivity based on sentiment and detected keywords.