Custom Survey Mappings let you control how post-purchase survey (PPS) responses are attributed to marketing channels in Triple Whale. When a customer submits a survey response like "I found you through a Facebook ad," that raw text needs to be mapped to a specific channel before it can influence your attribution data. This settings page gives you full control over those mappings.
Requirements
A Kno or Fairing integration must be connected to your store
Only shop Owners and Admins can access this page
Where to Find It
Navigate to Settings → Store Configurations → Custom Survey Mappings
How It Works
Each mapping connects a survey response to a channel and service:
Adding a Mapping
1. Click Add Mapping
2. Enter the survey response text exactly as it appears in your PPS data
3. Select the Source from the dropdown (populated from your pixel data)
4. Select the Service (ad channel)
5. Optionally add a mapped response label and notes
6. Click Save
If a mapping already exists for that response, it will be updated rather than duplicated.
Editing and Deleting
Click the edit icon on any row to modify a mapping
Click the delete icon and confirm to permanently remove a mapping
Use the Active toggle to disable a mapping without deleting it
Filtering and Search
Use the search bar to filter by response text, source, or service. Use the status filter to view only active or inactive mappings.
Impact on Attribution
When survey responses are properly mapped, Triple Whale's Total Impact model uses that signal to more accurately allocate credit across your marketing channels. Unmapped responses fall into "other" and don't contribute to channel-level attribution. The more completely you map your PPS data, the more accurate your Total Impact results will be.
Global Mappings
Triple Whale admins can also manage global mappings that apply across all stores. These appear in your mappings list as read-only entries. Shop-level mappings take precedence over global ones for the same response text.