Getting Started
Activation guides and onboarding resources
Onboarding Guide: Account SetupThis article outlines everything you need to get started using Triple Whale. Let's dive in!
Integrations & Tracking Setup GuideFind the resources you need to connect your data and set up tracking & attribution for your marketing data to unlock first-party insights
Input Your Expenses & Track ProfitabilityAdd your shipping, COGs, and custom expenses to gain a clear and comprehensive picture of your financial performance and profitability
A Guide to Ecommerce MetricsMaster Essential Ecommerce Metrics - your guide to understanding ROAS, CPM, CTR, CPC, CVR, CPA, AOV, and MER for maximized marketing impact
Free Plan Integrations Setup GuideOne dashboard, all the metrics you need from your integrated marketing channels. Let's get you hooked up.
Invite Team MembersIt's simple to add additional users to your Triple Whale account. Here's how.
Understanding the Triple Whale AdvantageLearn how Triple Whale empowers ecommerce businesses to make data-driven decisions that drive growth and efficiency
Connecting WooCommerce to Triple Whale
Understanding and Utilizing Attribution ModelsAttribution can be a complex topic. Learn to leverage various attribution models to gain accurate insights and optimize marketing strategies
Track KPIs with the Summary DashboardAn overview of your Summary dashboard and the power of pinning metrics
Creating Custom MetricsHere's how to create custom metrics using our No-Code Metric Builder
Installing the Triple Pixel to your Shopify StoreFollow a few simple steps to add Triple Pixel tracking to your online store.
Adding the Triple Pixel to Third-Party Landing Pages
Adding the Triple Pixel to Third-Party Checkouts
Adding the Triple Pixel to a Headless Store or Custom WebsiteFor sites using a custom websites the Triple Pixel can be installed using the "headless" javascript snippet.
Attribution: When Will There be Actionable Insights?Even though you've updated your UTMs, it will take more than a day to receive actionable insights. Here's why.
Installing the Triple Pixel to your WooCommerce StoreActivating tracking and attribution on your WooCommerce site takes just a few minutes.
Tracking Custom Events with Triple Pixel AttributionLearn about using custom events to gain deeper insights into unique user interactions and behaviors on your website.
What is the Triple Pixel?Learn about the foundational technology that powers Triple Whale's first-party data platform.