All Collections
Getting Started
Activation guides and onboarding resources
Onboarding Guide: Account SetupThis article outlines everything you need to get started using Triple Whale. Let's dive in!
Integrations & Tracking Setup GuideFind the resources you need to connect your data and set up tracking & attribution for your marketing data to unlock first-party insights
Input Your Expenses & Track ProfitabilityAdd your shipping, COGs, and custom expenses to gain a clear and comprehensive picture of your financial performance and profitability
A Guide to Ecommerce MetricsMaster Essential Ecommerce Metrics - your guide to understanding ROAS, CPM, CTR, CPC, CVR, CPA, AOV, and MER for maximized marketing impact
Founders Dash Integrations Setup GuideOne dashboard, all the metrics you need from your integrated marketing channels. Let's get you hooked up.
Invite Team MembersIt's simple to add additional users to your Triple Whale account. Here's how.
Understanding the Triple Whale AdvantageLearn how Triple Whale empowers ecommerce businesses to make data-driven decisions that drive growth and efficiency
How to Use Ad Account SegmentationTriple Whale now helps you solve the problem of having one Facebook Ad Account with multiple Shopify stores. Read on to learn how!
Understanding and Utilizing Attribution ModelsAttribution can be a complex topic. Learn to leverage various attribution models to gain accurate insights and optimize marketing strategies
Using the Summary Page & Pinning Metrics 📌An overview of your Summary page, and the importance of pinning metrics.
Segmenting Your Shopify DataFilter metrics on your summary page using Shopify segmentation
Creating Custom MetricsHere's how to create custom metrics using our No-Code Metric Builder
Installing the Triple Pixel to your Shopify StoreFollow a few simple steps to add Triple Pixel tracking to your online store.
Adding the Triple Pixel to Third-Party Landing Pages
Adding the Triple Pixel to Third-Party Checkouts
Adding the Triple Pixel to a Headless Shopify Store
Triple Pixel: When Will There be Actionable Insights?Even though you've updated your UTMs, it will take more than a day to receive actionable insights. Here's why.