Sonar Optimize sends enriched first-party customer and conversion data from Triple Whale to ChatGPT Ads through the ChatGPT Ads Conversions API.

These server-side events give ChatGPT Ads additional conversion signals that it can use for reporting, audience creation, targeting, and campaign optimization.

This guide explains how to:

Performance changes are not guaranteed. Results depend on factors such as event volume, event quality, campaign configuration, platform eligibility, and the events selected for optimization.

Complete the following prerequisites before starting the Sonar Optimize setup wizard.

At least one active campaign must exist in your ChatGPT Ads account before you can connect the native integration to Triple Whale.

You must connect the native ChatGPT Ads integration to Triple Whale before ChatGPT Ads becomes available as a destination in Sonar Optimize.

The native integration is connected under Data > Integrations using an API key generated in ChatGPT Ads Manager. This is the only API key required for the setup.

If you have not completed the connection, follow How to connect ChatGPT Ads to Triple Whale before continuing.

Sonar Optimize pulls available pixel destinations from your connected ChatGPT Ads account.

Before starting the Sonar Optimize wizard, confirm that a pixel has been created in ChatGPT Ads Manager.

Completing these prerequisites before starting the wizard helps streamline the setup.

Once the native integration is connected and a pixel is available, the Sonar Optimize wizard can typically be completed in under five minutes.

Before enabling events in Sonar Optimize, confirm that another CAPI provider is not already sending the same events to the same ChatGPT Ads pixel.

Using multiple providers to send the same standard events may create duplicate conversions and interfere with reporting or campaign optimization.

Headless Shopify businesses and businesses built on BigCommerce, WooCommerce, or another custom sales platform may require developer implementation.

Review the platform-specific instructions linked from the Sonar Optimize setup page before continuing.

After completing the prerequisites:

The first screen of the wizard is Connect ChatGPT Ads & Enable Pixel.

Under ChatGPT Ads Set up, confirm that the desired ChatGPT Ads account is available.

If you need to review or enable an account:

Only accounts connected through the native ChatGPT Ads integration are available in Sonar Optimize.

Under ChatGPT Ads Pixel Destination, open the menu and select the pixel you created in ChatGPT Ads Manager.

Under Pixel Setup, review the status of the Triple Pixel components required for your storefront.

For supported Shopify storefronts, the wizard may display:

Confirm that the required components show as enabled.

If you use a headless Shopify storefront or another custom sales platform, follow the developer instructions linked from the setup page.

Click Save and Continue.

The next screen is Send events for enrichment.

Choose which events Triple Whale should send to the selected ChatGPT Ads pixel.

Available standard events include:

You may also be able to send custom events configured in your Triple Pixel settings.

Turn each event on or off based on the events you want to send.

Before enabling an event, confirm that another CAPI provider is not already sending the same event to the selected ChatGPT Ads pixel.

When Sonar Optimize is your only CAPI provider for the selected pixel, enabling the supported standard events is recommended.

Click Save and Continue.

The next screen is Exclude events for enrichment.

Exclusions prevent selected purchase events from being sent to ChatGPT Ads for measurement and optimization.

Configure any exclusions that apply to your business.

Add your recurring subscription order tag to exclude repeat subscription purchases.

Search for and select any additional order tags you want to exclude.

Exclude sales channels that should not be used for campaign measurement or optimization, such as:

If a sales channel is not listed, select the option to add a custom sales channel.

Review your exclusions and click Done.

After the wizard saves your configuration, the following success message appears:

Success! Your ChatGPT Ads configuration is now complete.

Click Done to close the wizard.

ChatGPT Ads is now enabled in Sonar Optimize, and Triple Whale can begin sending your selected events to the chosen pixel.

To monitor the events Triple Whale is sending to ChatGPT Ads:

The Delivery Overview shows the events Triple Whale is sending to ChatGPT Ads over the selected period.

Depending on the available reporting, you may be able to review:

Events may take time to appear after completing the setup.

Successful delivery from Triple Whale does not guarantee that an event will immediately appear in primary ChatGPT Ads campaign reporting. ChatGPT Ads may apply its own processing delays, event requirements, or reporting rules.

Confirm that the native ChatGPT Ads integration is connected under Data > Integrations.

The native integration must be connected before ChatGPT Ads becomes available as a Sonar Optimize destination.

If you have not connected it, follow How to connect ChatGPT Ads to Triple Whale.

Click Manage under ChatGPT Ads Set up and confirm that the desired connected account is enabled.

If the account is not listed, confirm that it is associated with the native ChatGPT Ads integration.

Confirm that:

After confirming these requirements, return to the wizard and reload the available pixel destinations.

Confirm that:

The native ChatGPT Ads integration and Sonar Optimize serve different purposes.

The native integration pulls platform-reported ChatGPT Ads performance data into Triple Whale. It also makes the connected ChatGPT Ads account and its available pixels accessible to Sonar Optimize.

Sonar Optimize sends enriched customer and conversion events from Triple Whale to the selected ChatGPT Ads pixel.

Only one API key is required.

The API key is entered when connecting the native ChatGPT Ads integration under Data > Integrations. You do not need to enter another API key in the Sonar Optimize wizard.

No. Sonar Optimize retrieves available pixel destinations from the connected ChatGPT Ads account.

You must create the pixel in ChatGPT Ads Manager before starting the wizard. You can then select it from the ChatGPT Ads Pixel Destination menu.

Available standard events include:

You may also be able to send custom events configured in your Triple Pixel settings.

Do not use multiple CAPI providers to send the same standard events to the same ChatGPT Ads pixel.

Doing so may create duplicate events and interfere with reporting or campaign optimization. Review your existing CAPI setup before enabling events in Sonar Optimize.

Once the following prerequisites are complete, the Sonar Optimize wizard can typically be completed in under five minutes:

Go to Marketing Acquisition > Sonar Optimize: Ad Enrichment, find ChatGPT Ads, and click View Details.

Use the Delivery Overview to review event volume, event types, delivery status, and any available health or configuration information.