Overview
Managing Amazon performance often means jumping between multiple reports and platforms. The Amazon Command Center consolidates your sales, advertising, and vendor data into a single app so you can:
See net product sales, profit, and ad performance in one view
Analyze product and ASIN-level performance across channels
Identify search term opportunities and wasted spend
Track 1P vendor fill rates, margins, and returns
Tag products for strategic tracking
Before You Begin
The Amazon Command Center pulls data from multiple integrations. Enable the integrations that match your Amazon business model:
Tab | Powered By |
Overview | Amazon Sales + Amazon Ads |
Seller Central | Amazon Seller Central |
Ads | Amazon Ads |
Customer searches | Amazon Ads |
Vendor Central | Amazon Vendor Central |
You can use the Command Center with any combination of these integrations. Tabs will display data only if the corresponding integration is connected.
Add Amazon Command Center to Your Workspace
Open Moby > Apps.
Select Amazon Command Center.
Add it to your workspace.
Tabs
Overview
The Overview tab provides a high-level snapshot of your Amazon business across sales and advertising.
Summary Metrics:
Net product sales: Business-level Amazon sales
Estimated profit: After available costs and ad spend
Ad spend: Amazon channel-reported
Ad ROAS: Channel-reported attributed sales
Priorities
Actionable insights surfaced automatically. Click any priority to investigate with Moby or drill into the data:
Insufficient evidence: Set shop evidence filters and allow more eligible rows to load
Growth check: Review product costs and check whether advertising efficiency supports protecting or extending visibility
Product sales: See which products are leading the selected scope
Business economics: Confirm whether the selected scope is directionally profitable
Top Products and Ads
See your revenue and spend leaders side by side. View top products by revenue and top ads by spend for the selected period.
Seller Central
The Seller Central tab shows your 3P marketplace sales performance at the product level.
Product Totals:
Product revenue: Visible product rows
Contribution before ads: Revenue minus COGS minus estimated fees
Units sold: Across visible SKUs
Product rows: After marketplace and search filters
Product Performance
Browse products in Grid or Rows view. Each product displays:
Product image (exact SKU images when available; labeled family images as fallbacks)
Product name and marketplace
Revenue, Units, and Contribution
Search by product name, variant, SKU, or ASIN. Export the page for offline analysis.
Ads
The Ads tab consolidates your Amazon advertising performance.
Advertising Totals:
Ad spend: Amazon reported
Attributed sales: Amazon channel-reported
ROAS: Attributed sales divided by spend
Attributed orders: Amazon reported
Advertising by Product
View ads in Grid or Rows format. Each ad displays:
Product image (when an exact SKU or ASIN image match is verified)
Campaign name
Marketplace
Ad spend
Search by product or campaign. Export the page for offline analysis.
Customer Searches
The Customer searches tab helps you understand how shoppers find your products and where your search spend is working.
Customer Search Totals:
Search spend: Amazon reported
Attributed sales: Amazon channel-reported
ROAS: Attributed sales divided by spend
Purchases: Amazon reported
Opportunity Inbox
Account-relative classifications based on the current visible search distribution:
Opportunity | Description |
Scale | High-performing queries worth increasing spend on |
Waste | Queries with spend but poor returns |
Improve | Queries with potential that need optimization |
Emerging | New or growing queries to monitor |
Explore Search Patterns
Spend versus ROAS: Bubble chart where size represents attributed purchases and color represents opportunity type
Search intent: Breakdown of spend by query type (Generic, ASIN/product code, Long-tail)
Amazon Customer Searches Table
See the phrases shoppers used and how paid search performed across connected marketplaces. Each row shows:
Customer search query and family
Opportunity classification
Intent type
Spend, Sales, ROAS
Spend and Sales deltas
Purchases, CTR, CVR
Filter by opportunity type or intent. Export the page for offline analysis.
Vendor Central
The Vendor Central tab displays your 1P wholesale performance for brands selling directly to Amazon.
Summary Metrics:
Ordered Revenue: Consumer demand for your products
Shipped Revenue: Revenue from products shipped to customers
Fill Rate (Rev): Shipped revenue divided by ordered revenue (also shows unit-based fill rate)
Gross Margin: Margin percentage on shipped products
Net Rev. After Returns: Revenue after accounting for customer returns
Return Rate: Percentage of shipped units returned
Ordered vs. Shipped Revenue Chart
Visualize the trend over the selected period. Toggle between Daily and Weekly views. A gap between ordered and shipped indicates fulfillment timing or fill rate issues.
ASIN-Level Performance
Detailed table showing individual product performance:
ASIN
Units Ordered and Units Shipped
Shipped Revenue
COGS
Margin %
Returns and Return Rate (highlighted in red if high)
30D Trend sparkline
Tagging
Use the Tag column to categorize ASINs for strategic tracking:
Tag | Use For |
Hero SKU | Core products that drive your business |
New Launch | Recently launched products to monitor closely |
Watch | Products requiring attention |
Liquidate | Products you're phasing out |
Filter by tag to focus on specific product groups. Tags are stored per-shop. Export to CSV for offline analysis.