Connect your Amazon accounts to view Amazon performance alongside your other sales and advertising channels.

Triple Whale supports three separate Amazon connections:

Connect the accounts that match your business. To bring in both sales and advertising data, connect Amazon Ads and the relevant Seller Central or Vendor Central account.

Vendor Central also supports revenue modeling in Compass. For details, see Amazon Vendor Central in MMM.

Make sure you can sign in to the Amazon accounts you want to connect and authorize access to their data.

During setup, select the regional integration that matches your Amazon account. You can then choose the available marketplaces or accounts you want to connect.

Each connection below has its own walkthrough and written instructions.

Use this connection if you sell products directly to customers through Amazon Seller Central.

Connect Amazon Ads separately if you also want to import advertising performance.

Use this connection to bring your Amazon advertising performance into Triple Whale.

Amazon Ads connects your advertising account. Connect Seller Central or Vendor Central separately for sales data.

For example, the North America connection displays Amazon Ads - NA connected.

Use this connection if you sell products wholesale to Amazon through Vendor Central.

If the account shows Backfill, Triple Whale is importing historical data.

If you do not see the Amazon Vendor integration, contact Triple Whale Support to check availability for your account.

Where you view your Amazon data depends on the accounts you connect.

After connecting Seller Central and Amazon Ads, open the Summary dashboard to view your Amazon metrics.

Open Summary to review the Amazon Sales, Amazon Ads, and Amazon Stats sections. Watch the walkthrough below to see where these sections appear and how to open Cost Settings.

The Amazon sections include:

You can also include Amazon data alongside your primary sales platform, such as Shopify or BigCommerce, when reviewing supported blended metrics.

The Include Amazon Sales & Ads setting updates specific Summary metrics. See the FAQ below for the included and excluded metrics.

If you have access to Compass and connect Amazon Vendor Central, its revenue is automatically included in your next marketing mix model run.

You can view Vendor Central revenue in:

Compass uses ordered_revenue, which reflects purchases by Amazon’s end customers at Amazon’s retail price. It does not represent your wholesale payouts or profit.

Use this revenue signal to understand how media spend relates to consumer demand. Do not compare it directly with your Amazon payouts or margin.

For a detailed explanation, see Amazon Vendor Central in MMM.

Review your Amazon cost of goods sold (COGs) and handling fees to help track profitability.

You can also edit COGs and handling fees for individual products directly in Triple Whale.

Review these costs before using profitability metrics to make decisions. The Summary walkthrough shows where to open Cost Settings, but does not demonstrate uploading or editing costs.

For metric definitions and calculations, see the Amazon Data Dictionary.

The following metrics in the main Stats section update to include Amazon data:

The following metrics do not update:

Check this setting before comparing combined business metrics across reports or periods.

Triple Whale imports 365 days of historical Seller Central data. The initial import may take time to complete.

This window applies to Seller Central, not Vendor Central.

Amazon’s API limits the Amazon Ads import to 60 days of historical data.

This window applies to Amazon Ads, not Seller Central or Vendor Central.

Triple Whale imports Sponsored Products, Sponsored Display, and Sponsored Brands campaigns.

The Triple Whale Pixel tracks activity on supported ecommerce websites. Amazon does not support installing the Triple Whale Pixel on its marketplace.

Amazon orders therefore do not receive website Pixel attribution. Amazon advertising reporting and Compass modeling are separate from Pixel attribution.

You can view overall Amazon profitability in Triple Whale.

Product Sales is the value of ordered products, calculated from the price of the ordered items and the number of units sold.

Sales is what the customer paid for the order, including shipping, taxes, and discounts.

Check the definition of the exact metric you are reviewing before comparing these values.

Refunds are not deducted from Amazon Sales data. Revenue from canceled orders is deducted.

The Refunds metric reports refunded sales separately.

Amazon data refreshes once per hour, or when you refresh the Summary dashboard.

Amazon associates an estimated fee with each product. When that product is purchased, Triple Whale reports the estimated fee.

The fee is not final until Amazon charges it. Triple Whale does not import the final fees charged to your Amazon account.

Values from the Amazon, Amazon Sales (NA), and Amazon Ads (NA) connections are converted to your business’s default currency.

Converted values are approximate.

The Amazon Ads integration supports seller and vendor account types associated with the Sponsored Ads APIs.

Accounts classified by Amazon as agency are not supported and are filtered out of the available-account list.

These metrics help you review traffic and purchasing activity on your Amazon product pages.

Refunds shows the refunded sales amount for the selected period, based on the refund date.

This differs from whether a particular sales metric deducts refunds from its total.

Amazon Sponsored Brands campaigns created before August 2023 may be classified as legacy campaigns and may not report through the current API.

Confirm whether this limitation applies to your campaigns before making changes. See Amazon’s campaign-copying guidance for details.

New-customer identification is available for Fulfilled by Amazon (FBA) orders, but not Fulfilled by Merchant (FBM) orders.

Metrics such as NCPA and NC-ROAS may therefore not reflect your complete Amazon order volume.

If you have access to Compass and Vendor Central is connected, no additional MMM setup is required. Vendor Central revenue is included on the next model run.

Compass uses consumer ordered_revenue, not your wholesale payouts or profit.