Overview
Integrating Amazon Seller Central & Amazon Ads with Triple Whale enhances your marketing strategy by providing a unified view of your advertising performance across all channels. By consolidating data from Amazon alongside other marketing efforts, Triple Whale allows you to compare the effectiveness of various ad formats and channels, enabling more informed decision-making and a comprehensive understanding of your campaign performance.
This integration also enhances attribution accuracy and optimization by combining Amazon data with Triple Whale’s advanced analytics. This synergy helps you gain deeper insights into customer behavior, optimize ad spend, and improve targeting. Ultimately, connecting Amazon Ads with Triple Whale enables you to track and analyze your marketing efforts more effectively, leading to better ROI and a more refined overall marketing strategy.
Get Connected
To set up your integrations, head to Settings > Integrations.
When you click Connect, you'll be redirected to Amazon Seller Central to grant access.
Once you are redirected to Triple Whale, a popup will prompt you to select the Amazon marketplaces you would like to import to Triple Whale. Check the relevant boxes, and click Continue to Amazon Ads. Grant access to your Amazon Ads account.
Amazon Data Library
Once you've connected your Amazon account, you will be able to access a rich collection of metrics and pre-built dashboards across Triple Whale. Head over to the Summary dashboard to track your most important metrics.
You should see the following three sections:
Amazon Sales: Here is where you'll find revenue-related metrics, such as Amazon Product Sales, Orders, Taxes, Items Sold, Estimated Fees, and cancelled order metrics
Amazon Ads: These are your ROI metrics, including Amazon Ad Spend, ROAS, CPC, Clicks, Purchases, TACoS, and Conversion Value
Amazon Stats: A collection of KPIs including Amazon Net Sales, Net Profit, ROAS, MER, CPA, and Expenses
You can also blend your Amazon data with your primary Shop data (i.e. Shopify or BigCommerce) for tracking metrics like Net Profit.
Amazon Cost Settings
You can edit your Amazon COGs in Triple Whale to more accurately track your profit margins. Head to Settings > Cost Settings > Amazon COGs.
You can upload a Template CSV to Triple Whale containing all your COGs. First, select the Amazon Marketplace. Then click Upload COGs, where you will download the CSV and upload again once ready.
Alternatively, you can edit the COGs and Handling Fees on a product-specific level directly from within Triple Whale.
Frequently Asked Questions
1. When I click Include Amazon Sales & Ads on the Stats section of the Summary dashboard, which tiles are updated?
The following metrics in Stats will be updated to include Amazon data: Net Profit, Blended ROAS, MER, Net Margin, Blended Ad Spend, Blended CPA, BA-ROAS, POAS are updated.
The following metrics are not updated: RPS, Returns %, NCPA, Cash Turnover, NC-ROAS
2. When I connect my Amazon Seller Central account, how far back does the data import go?
Triple Whale imports 365 days of historical data from Amazon Seller Central. It may take some time for all of it to pull in.
3. When I connect my Amazon Ads account, how far back does the data import go?
Amazon's API limits Triple Whale to 60 days of historical data from Amazon Ads.
4. Which ad campaign types are imported?
The following Amazon campaign types are imported: Sponsored Products, Sponsored Display, and Sponsored Brand.
5. Does Triple Whale offer Attribution reporting for Amazon orders?
The Triple Whale Pixel is specifically designed for Ecommerce websites built on Shopify, BigCommerce or WooCommerce, enabling it to pull order data directly from your shop site. Since Amazon does not support pixel integration, this functionality is unavailable for Amazon orders.
6. Can I see my Amazon profit per SKU or ASIN?
At this time, you can view your overall Amazon profitability within Triple Whale. Future updates will introduce more detailed reporting to analyze profitability at the product level, helping you identify the most profitable SKUs or ASINs.
7. What is the difference between the "Product Sales" and "Sales" Amazon metrics?
Product Sales: The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period. This is what Amazon shows in the Sales Dashboard.
Sales: What the customer paid for the order including shipping, taxes, and discounts. This excludes orders with the status
pendingorpending availability. Triple Whale is only pulling orders where the customer payment has transferred to Amazon.
8. Does Amazon Sales deduct refunds?
Refunds are not deducted from Amazon Sales data. However, revenue from cancelled orders is deducted.
9. How often is new Amazon data imported to Triple Whale?
Amazon data is refreshed once per hour, or whenever you refresh the Summary dashboard.
10. How is Triple Whale calculating the Amazon estimated fees?
Each one of your products has an "estimated fee" associated with it. This fee is not final until Amazon charges you for it. When that product is purchased, we show the estimated fee, similar to what you see in your Amazon dashboard. Triple Whale does not import the actual fees charged in your Amazon account.