Creative Cockpit Overview

Creative Cockpit is a powerful creative analysis tool to increase the performance of your ads.

What can you do with Creative Cockpit?

Analyze Ad Trends

Use the power of the Triple Whale platform to see how your creatives are performing in time. Start by comparing the performance across tens of metrics. Then see how long it takes for new ads to become clear winners. Finally, identify metrics that really matter for your creative strategy.

Get Creative ID Insights

Drill down to the individual creative level or aggregate ads by common ad names, image, and video IDs. Compare the performance of each ad to similar ads from your ad account.

Get Creative Insights into key Ad Platforms

Right from the start get insights for both Facebook and TikTok creatives.

Core Components of the Cockpit


The first thing you see on the page is a Trends chart. We automatically select the top three creatives that match your search and filter criteria and display them on the chart.

The graph by default shows two lines for each creative — the solid line is for the left Y-axis metric and the dashed line is for the right Y-axis.

Now, pay attention to the bottom-right corner of the graph — you can click on thumbnails to show/hide the selected creatives and focus on one or several of them. In total, you can have up to 8 creatives on the chart at a given time.

Use the dropdowns on both sides of the chart to select any of the 20+ metrics available in the Cockpit.

Aggregated view

Once you've analyzed the trends, it is time to look at the aggregated results. Go ahead and click on the Bar Chart icon to quickly compare both metrics. This view is especially useful if your metrics are volatile within the selected time period.

The left and right bars for each ad show their respective Y-axis. Quickly glance at the image above — the ad with the highest ROAS (green) had very few impressions, so its performance might be not very representative yet.

Detailed View

Once you are done looking at the charts it's time to dig into more metrics. For that, we offer you two views: Cards and Tables.

Card View

The Card View is a great way to both see your creatives in detail and analyze their key metrics.

Every card is visually split into several sections:

  • Creative (click the thumbnail to preview the image/video)

  • ROAS and Conversion Value comparison between Platform and Pixel

  • Color Scale bars to see where each ad is compared to other ads, and

  • Additional metrics that you can configure.

Table View

This view is more familiar to heavy users of Facebook and TikTok Ads Manager tools. It provides the same data as the Card View, laid out within a table display. You can easily switch between Card and Table views by clicking on corresponding icons in the top-right corner of the Detail View.

Metrics and sorting

Both Card and Table views are configured by the same controls:

  • Use the gear icon to select and sort metrics in both views.

  • Order cards and table rows with any of the 30+ metrics.

Creative Types

Once you've become familiar with charts and detailed views, it's time to think about creative types. By default, the Creative Cockpit shows you all ads without grouping them.

If you have ads with identical names spread across multiple ad sets/campaigns, you can group them to understand their aggregate performance. To do so, click on the Ad Name tab. Now all ads in the Detailed View will be aggregated by their Ad Names and you will see how many ads are in each card or table row.

Our Cockpit offers several ways to group your creatives:

  • Ad Name — groups by ad name,

  • Image — groups by image ID,

  • Video — groups by video ID,

  • Copy — groups by description text.

Creative Highlights

Detailed analysis of creatives can take time, which you might not have every day. What if you could quickly see all outlier creatives in one view? This is exactly what Creative Highlights are for — surfacing ads that you should pay closer attention to.

Access this view by clicking on the Creative Highlights button in the top-right corner of the page.

Questions? Reach out to our Customer Success team to learn more about how Creative Cockpit can help you scale to the moon! 🚀

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