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The Creative Workflow in Triple Whale

Research what works, make your next ad, and measure it, all in one place. Here's how Triple Whale's creative tools fit together.

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Written by Ari Kliger

1. Research: see what your competitors run

Competitor Analysis shows every ad the brands you track are running, with copy, targeting and run time. Save the strongest ideas to shared moodboards and ask Moby what they have in common.

→ Competitor Analysis: See every ad your competitors run

2. Create: turn ideas into ad-ready images

Ask Moby to generate a creative, remix a competitor ad, or start from your own product photos. Then polish it in Creative Studio: headlines, call-to-action buttons, AI edits and background removal.

→ Creative Studio: Edit and Enhance Your Images · Image & Video Generation · Create and Publish Ads with Moby

3. Organize: keep every asset in one library

Media Manager holds your uploads, Moby generations, published ads, product imagery and competitor moodboards. Open anything in Studio or ask Moby about it.

→ Media Manager: All your creative assets in one place

4. Measure: find your winners and learn why

Creative Analysis ranks every ad on platform and Triple Pixel metrics. Creative tags (Beta) show the hook, format, persona and offer behind each ad, so you can see which ones actually drive results. Filter by naming convention or any metric, see true delivery status, and compare to a previous period. Then ask Moby to make more of what works.

→ Analyze Creative Performance with The Creative Analysis Dashboard

Repeat

Take your winners back to step 2: generate variants, test new hooks, and keep an eye on what competitors launch next with the Competitor Creative Watch automation.

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