How do I access the Benchmarks section?
Click on the cog in the upper right hand corner of your summary page
Choose “Customize Summary”
Scroll down until you see “Benchmarks”
Click the “+” icon, then move the section to your desired location on your summary page
What should I use Triple Benchmarks for?
To answer the following questions about your business
How is my business and Facebook marketing performing compared to other businesses similar to mine?
Is my agency performing above or below the average of similar businesses as my client(s)?
What filters are available for Triple Benchmarks?
Car & Truck Parts
Cell Phones & Accessories
Food & Beverages
Health & Beauty
Home & Garden
Jewelry & Watches
Toys & Hobbies
Average Order Value (Average over the last 90 days (rolling))
Blended Monthly Ad Spend (Average over the last 3 months (updated at the end of each month))
What metrics are available in Triple Benchmarks?
Facebook CPM $ (Cost per thousand impressions) = Total Amount Spent / Total Impressions x 1000
Facebook CTR % (Click Thru Rate) = (Total link clicks / Total impressions) x 100
Facebook CPC $(Cost per Link Click) = Facebook Ad Spend / Total link clicks
Blended ROAS (# i.e. 5.5) = Sales / Blended Ad Spend
NC-ROAS (new customer return on ad spend) (# i.e. 2.50) = New Customer revenue / Blended Ad Spend
NCPA (New Customer Cost per Acquisition) ($ i.e. $30) = Blended Ad Spend / Count of New Customers