How do I access the Benchmarks section?

  1. Click on the cog in the upper right hand corner of your summary page

  2. Choose “Customize Summary”

  3. Scroll down until you see “Benchmarks”

  4. Click the “+” icon, then move the section to your desired location on your summary page

What should I use Triple Benchmarks for?

  1. To answer the following questions about your business

    1. How is my business and Facebook marketing performing compared to other businesses similar to mine?

    2. Is my agency performing above or below the average of similar businesses as my client(s)?

What filters are available for Triple Benchmarks?

  1. Industry

    1. Art

    2. Baby

    3. Books

    4. Car & Truck Parts

    5. Cell Phones & Accessories

    6. Clothing

    7. Collectibles

    8. Computers

    9. Crafts

    10. Digital Products

    11. Electronics

    12. Fashion Accessories

    13. Food & Beverages

    14. Health & Beauty

    15. Home & Garden

    16. Jewelry & Watches

    17. Office Products

    18. Pet Supplies

    19. Shoes

    20. Sporting Goods

    21. Toys & Hobbies

  2. Average Order Value (Average over the last 90 days (rolling))

    1. <$25

    2. $25-50

    3. $50-75

    4. $75-100

    5. $100-150

    6. $150

  3. Blended Monthly Ad Spend (Average over the last 3 months (updated at the end of each month))

    1. <$10k

    2. $10-20k

    3. $20-50k

    4. $50-100k

    5. $100-250k

    6. $250k

What metrics are available in Triple Benchmarks?

  1. Facebook CPM $ (Cost per thousand impressions) = Total Amount Spent / Total Impressions x 1000

  • Facebook CTR % (Click Thru Rate) = (Total link clicks / Total impressions) x 100

  • Facebook CPC $(Cost per Link Click) = Facebook Ad Spend / Total link clicks

  • Blended ROAS (# i.e. 5.5) = Sales / Blended Ad Spend

  • NC-ROAS (new customer return on ad spend) (# i.e. 2.50) = New Customer revenue / Blended Ad Spend

  • NCPA (New Customer Cost per Acquisition) ($ i.e. $30) = Blended Ad Spend / Count of New Customers

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