Product Analytics

Make better merchandising decisions with product analytics

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Written by Triple Whale
Updated over a week ago

Unlock the Full Potential of Your Product Line with Triple Whale's Product Analytics

Product Analytics is a revolutionary tool with which businesses can now gain a comprehensive and in-depth understanding of their product line, making data-driven decisions and elevating their product strategies to new heights.

Gain Unprecedented Insights with Product Analytics

Product Analytics is designed to empower businesses to make better merchandising decisions by providing a robust array of real-time KPIs for every product or variant. The tool is powered by first-party data and offers a vast range of KPIs including Ad Spend, ROAS, Contribution Margin, Return Rate, and many more. This wealth of data will allow businesses to make informed decisions and achieve a competitive advantage.

How is this possible?

If you're wondering how we manage to attribute ad spend to individual products, here is the exact logic:

  1. We look to see which ads drove sales of product A

  2. We look to see which products were purchased downstream from that set of ads

  3. We tally up the total number of orders containing any of those products

  4. Ad spend gets attributed to each product in proportion to its share of total orders

And all of this is done on a last-click basis.

Customize Your Analytics Experience with Convenient Features

Easily select from dozens of metrics and decide which should be on display:

With the graphing feature, you can easily visualize your data in either a line graph or bar graph format, giving you a deeper understanding of their product performance.

The date range selector allows you to select the time frame you wish to analyze, while the product/variant toggle allows you to view either a single row per product or variant:

Product Analytics also features a powerful filter, enabling you to focus on the data that matters most to you. You can easily toggle between viewing data at a Product, Variant, or SKU level:

Additionally, the ability to order the contents of the table based on any column, whether ascending or descending, provides an extra level of customization:

Elevate Your Product Strategy with Triple Whale's Product Analytics

Triple Whale's Product Analytics is more than just a tool, it's a game-changer. With its comprehensive insights, convenient features, and user-friendly design, businesses can now take control of their product line like never before. Don't miss out on this incredible opportunity to unlock the full potential of your product line and elevate your business to new heights with Triple Whale's Product Analytics.

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