Overview
Users with access to multiple businesses can now utilize the business selector dropdown to choose one or more businesses and view a combined, aggregated perspective on the Attribution Dashboard. This enhancement has been one of the most frequently requested features and is particularly beneficial for:
Multi-geo businesses
Multi-brand holding companies
Agencies
Features of the Portfolio Attribution View
The new Portfolio Attribution View offers a variety of powerful tools and insights, including:
Aggregated Attribution "All" and Channel Drilldown Views: See aggregated performance across selected businesses.
Combined Live Order Feed: Track real-time order data for all selected businesses.
Combined Order Overlap: Identify overlapping orders across your selected businesses.
Pixel Purchases Popup: Analyze purchases across multiple businesses.
ROAS Popup: Evaluate return on ad spend for the selected businesses.
Subscription Filters: Apply subscription filters across businesses for precise data analysis.
CSV Export: Export aggregated data in CSV format for further analysis.
Important Note: Total Impact Exclusion
Currently, Total Impact (TI) is not supported in the portfolio view. If users select multiple businesses and try to use the TI model, they will receive an alert indicating that this feature is not available in the aggregated view.
Why This Matters
This update simplifies workflows for users managing multiple businesses, offering a seamless way to analyze data across multiple entities in one place. Whether you're overseeing multi-geo operations, managing multiple brands, or serving clients through an agency, the Portfolio Attribution Dashboard is designed to elevate your experience and efficiency.
Explore this new feature today and unlock the full potential of aggregated data insights!