Attribution
Learn how Triple Whale attributes revenue, orders, and conversions across your marketing channels.
By Triple and 4 others5 authors18 articles
- Understanding and Utilizing Attribution ModelsThis article explains every attribution model available in Triple Whale: what it does, when to use it, who it’s designed for, and which attribution windows to apply.
- Attribution: When Will There be Actionable Insights?Even though you've updated your UTMs, it will take more than a day to receive actionable insights. Here's why.
- How the Triple Pixel WorksThe Triple Pixel is our attribution solution in a post-iOS 14 world. Learn how we're revolutionizing media buying with the Triple Pixel.
- The Total Impact Attribution ModelHow to utilize first-party data, zero-party data & AI to visualize the weighted success of your marketing content on your overall revenue.
- Customizing Your Attribution DashboardStay goal-focused by customizing the columns you use on your Attribution Dashboard
- Portfolio AttributionCombine attribution data from multiple businesses in Triple Whale for unified reporting
- Understanding Non-Attributed ConversionsUnderstand non-attributed orders and the conditions that may lead to an increase in non-attributed orders.
- Triple Whale Clicks & Deterministic Views Attribution ModelA blended attribution model that combines clicks and deterministic ad views from Meta, TikTok, Pinterest, Vibe, and AppLovin for a more complete view of channel influence.
- Set up affiliate and influencer tracking with Affluencer HubRemove uncertainty from your Influencers and Affiliate marketing by tracking revenue better than ever.
- Export Attribution Data to CSVWant to pull attribution data into Excel or Google Sheets? Here’s how to export your attribution report as a CSV file in Triple Whale and customize the data you download.
- Does the COGs column in the Attribution Dashboard include Handling Fees?
- What “Not Set” Means on the Attribution PagesLearn what “Not Set” means on the Triple Whale Attribution page, why it happens, and how proper UTM setup can reduce unattributed traffic.
- Benchmarks: See how your business stacks up against brands like yoursAvailable on: Attribution page (Triple Attribution model, Lifetime window, all channels)
- How to enable BenchmarksTurn on peer benchmarking from the Attribution page so you can compare your business against similar brands.
- Benchmark metricsUnderstand the metrics used to gauge your performance against peer benchmarks
- How peer groups are builtTriple Whale automatically generates anonymized peer cohorts based on your business's sales and scale for reliable benchmarking.
- Can other brands see my data?Whether any other brand can view your business's individual metrics through Benchmarks.
- Benchmarks or a benchmark metric is missingTroubleshooting steps for missing benchmark data or metrics.