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Triple Whale Partner Platform: Complete Feature Guide

The Triple Whale Partner Platform is designed for agencies, consultants, and multi-brand operators who need to manage multiple e-commerce businesses from a single centralized hub.

Written by Triple Whale

Getting Started

Accessing the Partner Platform πŸš€

Navigate to app.triplewhale.com/partners to access the Partner Platform. If you already have a Triple Whale user account you can login. If you already have access to a Partner Account, you'll be directed to there. If not, you'll be brought to the Partner Account setup wizard.

If you're managing multiple partner accounts, you'll see a selection screen allowing you to choose which account to access.

Creating a Partner Account

If you don't have a Triple Whale user account yet:

  1. Click "Sign Up"

  2. Follow the guided setup wizard to configure your user and your Partner Account

  3. Invite your first businesses and team members


Main Platform Features

Dashboard

Once you're in, the Partner Dashboard serves as your central command center, providing an at-a-glance view of your entire portfolio. From here you can create a new Triple Whale Business, or request access from an existing Triple Whale Business.

Key Dashboard Metrics

Metric

Description

Total Businesses

Number of approved businesses connected to your account

Team Members

Total users with access to your partner account

Pending Business Invites

Businesses awaiting approval of your access request

Business Cards

Each connected business displays:

  • Business Name and ID

  • Your access role (Admin or User)

  • Any feature restrictions applied to you

  • Quick action buttons:

  • Overview: View the business summary within the Partner Platform

  • Go to Business: Open the Business's account in a new tab


Businesses Portfolio View

The Businesses Portfolio View provides aggregated metrics across all your connected businesses in a single, unified dashboard ❀️. This allows you to:

  • Compare performance across all businesses

  • Customize tiles per business to see the most important metrics

  • Track blended metrics across your portfolio

  • Identify top and underperforming businesses

  • Create custom Views to easily group Brands for quick filtering


Business Summary Page

Access detailed performance data for individual businesses without leaving the Partner Platform. The Business Summary includes:

  • Revenue and order metrics

  • Marketing performance across channels

  • Attribution data

  • Key KPIs specific to that business


Moby 2

Generate reports, interactive dashboards and apps all from the Partner Platform

  • Conversations in the Partner Platform are not visible to the businesses

  • Buy and Manage your credit from your Partner Account

  • Use credits across all of your businesses, the businesses themselves do not need to have Moby 2 or credits for you to be able to chat with their data


History

View Chat history

  • All chats in the Partner Account are Public (i.e. visible to all users in the Partner Account)

  • Chats can be renamed for easy reference

  • All chats from the account can be easily seen, separately from all of your own chats


Automations

Run recurring reports for maximum efficiency

  • View your automations, their upcoming scheduled runs and finished runs

  • Simple process to copy an automation to Multiple Businesses

    1. Click the 3-dot menu in the upper right corner of the automation card

2. Select the businesses where you want to copy the automation

3. Click Start Copy

Note: The "source automation" must have at least one upcoming run scheduled in order to copy it successfully to additional businesses.


AI Visibility

Monitor your agency's AI visibility

  • Add topics and prompts to see where you show up

  • Understand which sources are providing you visibility

  • Multiple models tracked


Create a New Business

Partners can create new Triple Whale businesses directly from the platform, streamlining the onboarding process for new clients.

  1. Click "Create New Business" from the Dashboard, Businesses Portfolio Page or the Settings > Businesses Page

  2. Choose if it will be a Paid or Free Business

  3. Complete the setup wizard

Businesses that are created via the Partner Platform are automatically added to the Partner Account.

Request Business Access (from an existing Triple Whale Business)

  1. Click "Request Business Access" from the Dashboard or Settings > Businesses page

  2. Enter the domain of the business you want to access.

For Shopify, you should enter the xyz.myshopify.com address and not the branded URL.

The business Owner and Admins will receive a notification via email to approve your request.

Business Access Statuses:

  • Requested: Awaiting approval from the business owner/admin

  • Canceled: Request was canceled

  • Approved: Full access granted

  • Rejected: Access request was denied

  • Revoked: Previously granted access has been removed


Settings

Access Partner Settings from the bottom of the navigation sidebar.

Partner Details

Update your partner account information:

  • Account name

  • Partner URL

  • Currency preference

Businesses

Manage all connected businesses:

  • View business status and access roles

  • See feature restrictions applied by each business

  • View and manage which team members have access to each business

  • Remove businesses from your partner account

Team Management

Managing Partner Account Team Members

  1. Navigate to Settings β†’ Team

  2. Invite new Team Members using the "Invite Member" button on the top right of the header

    1. You can invite multiple team members at once

  3. Use "Manage" to adjust roles, policies, and business access

  4. Use "Remove" or "Revoke" to remove access

Partner Account Roles

The Partner Platform uses a tiered role system for Partner Account access:

Partner Role

Permissions

Owner

Full account control including team membership, all partner business settings, account deletion, and ownership transfer

Admin

Add/remove team members, set member and business permissions

Member

Basic access to assigned businesses

Detailed Partner Account Role Access Breakdown

Permission

Owner

Admin

Member

Dashboard & Viewing

View Partner Dashboard

βœ…

βœ…

βœ…

View Businesses Portfolio (aggregated metrics)

βœ…

βœ…

βœ…

View Individual Business Summary

βœ…

βœ…

βœ…

Navigate to Business ("Go to Business")

βœ…

βœ…

βœ…

Business Actions

Request access to new businesses

βœ…

βœ…

βœ…

Create new businesses

βœ…

βœ…

βœ…

Business Management

View all businesses in the Partner Account

βœ…

βœ…

❌¹

Remove businesses from the Partner Account

βœ…

βœ…

❌

Manage business access roles & features

βœ…

βœ…

❌

Team Management

View all team members

βœ…

βœ…

❌

Invite new team members

βœ…

βœ…

❌

Manage team member roles

βœ…

βœ…

❌

Manage team member business access

βœ…

βœ…

❌

Remove team members

βœ…

βœ…

❌

Revoke pending invitations

βœ…

βœ…

❌

Settings & Billing (coming soon)

Update Partner Details

βœ…

βœ…

❌

View/Manage Billing

βœ…

βœ…

❌

Purchase AI Credits

βœ…

βœ…

❌

View Credit Usage

βœ…

βœ…

❌

View Invoices

βœ…

βœ…

❌

Account Control

Transfer Ownership

βœ…

❌

❌

Be edited/removed by others

❌

βœ…

βœ…

ΒΉ Members only see businesses they have been explicitly granted access to

Business Access Policies

When inviting team members, choose their business access policy:

  • All Businesses: User gains automatic access to all current and future businesses connected to the partner account

  • Specific Businesses: User only has access to manually selected businesses

Business Access Policy Comparison

Capability

All Businesses

Specific Businesses

Access all current businesses

βœ…

❌

Automatic access to future businesses

βœ…

❌

Customize business level roles per business

❌²

βœ…

Customize features/restrictions per business

❌²

βœ…

Roles/features sync from business settings

βœ…

❌

Β² Users with "All Businesses" access inherit roles and features from the business's default settingsβ€”cannot be customized per user

Per-Business Roles

For users with Specific Businesses access, you can further customize their permissions:

Business Role

Description

Admin

Full access to business data and settings

User

Standard access to business data

User Features & Restrictions

Fine-tune team member access with feature-level controls:

  • Restrictions: Block access to sensitive data (e.g., PII blocking)

  • Features: Grant access to specific capabilities

These can be applied at the Partner Account level by the Business, or customized per individual business.


Tips for Success

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FAQ

Q: How do I switch between partner accounts?

A: Click on the Partner Platform logo in the top-left corner to access the account switcher.

Q: Can I be a member of multiple partner accounts?

A: Yes! You can be invited to multiple partner accounts with different roles in each.

Q: What happens when a business revokes my access?

A: The business will move to "Revoked" status and you'll lose access to that business's data. You can request access again if needed.

Q: How do I give a team member access to just one business?

A: When managing the user, set their Business Access Policy to "Specific Businesses" and select only the businesses they should access.


Need Help?

If you have questions about the Partner Platform or need assistance setting up your account, our support team is here to help. Click the chat icon to connect with us.

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