Overview

Managing an ecommerce business means making constant changes across multiple platforms: pausing underperforming ads, scaling winners, updating budgets, building audiences, creating discount codes, and more. Without Actions, each change means logging in to a different platform, finding the right campaign or setting, and making the update manually.

With Moby Actions, you can manage many of those changes from Moby chat. Moby can prepare supported actions across Facebook Ads, Google Ads, AppLovin, Shopify, Audiences, Klaviyo, and social comments.

For example, you can ask Moby to:

Pause a Meta ad that is underperforming
Increase the budget on a campaign that is beating your Return on Ad Spend (ROAS) target
Create a discount code in Shopify
Build a customer segment and sync it to a connected platform
Create a Google Ads campaign in a paused state for review

Moby Actions follow your account’s action approval behavior. When approval is required, Moby shows the action, the reason, and the details before execution.

📝 Note: Actions require a connected account for the relevant platform, and the connected account needs permission to make changes. Read-only access is not enough.

Supported action areas

Area	Examples
Facebook Ads	Create campaigns, ads, and lookalikes; change status, budgets, and bids
Google Ads	Create paused campaigns and ad groups; manage bidding, keywords, and audiences
AppLovin (AXON)	Pause or activate campaigns; change budgets
Shopify	Create discount codes; edit product details
Audiences (CDP)	Create segments; sync them to ad or email platforms
Klaviyo	Create draft, immediate, or scheduled email campaigns
Social comments	Hide, delete, or reply to comments on Meta ads

For the complete list, see Moby Actions library: supported actions by platform.

Key terms

Term	Meaning
Action	A single change Moby can make in a connected platform, such as changing a budget, pausing an ad, or creating a discount code.
Ask every time	A visible control in Moby chat related to action review.
Approval card	The review card Moby shows when an action needs your decision. It includes the action, reason, details, and response options.
Actions log	The place to review action records, including their status, rationale, details, and created time.
Action approval behavior	How your account handles supported actions, including whether an action can run automatically or must wait for review.

How it works

Moby Actions follow a reviewable loop:

You ask Moby for a change.
1. Describe the change in plain language. Include the platform, campaign, ad set, ad, product, or audience when you know it.
Moby prepares the action.
1. Moby identifies the relevant account or entity, checks the available data, and drafts the action it plans to take.
Moby follows your account’s action approval behavior.
1. Some actions may run automatically. Other actions may require review before execution.
When approval is required, Moby shows an approval card.
1. The approval card is headed “Moby needs your approval to continue.” It includes the action name, a Reason section, and a View details button.
You decide what happens next.
1. When an approval card appears, you can choose Approve, Reject, or No, and tell Moby what to do differently. If approval is required, Moby only proceeds after you approve the action.
Moby reports the result.
1. Moby reports whether the action succeeded or failed. If the action cannot be completed, Moby shows the error.
The action is recorded.
1. The Actions log shows action records with fields such as Action, Status, Mode, Rationale, Details, and Created.

Approval and review

The Moby chat interface includes an Ask every time control. When an action requires approval, Moby pauses before execution and shows an approval card headed “Moby needs your approval to continue.”

When an approval card appears, you have three choices:

Choice	What happens
Approve	Moby proceeds with the action.
Reject	Moby does not run the action.
No, and tell Moby what to do differently	Moby does not run the action, and you can give feedback so it can revise the proposal.

⚠️ Warning: Actions run in your live connected accounts once executed. A budget change, status change, discount code, or customer-facing update is real after it runs.

To undo an executed action, ask Moby in chat to restore the previous setting. Moby can use action details to help reverse supported changes, including prior and new values when available. You can also make the change manually in the connected platform.

When to use Moby Actions

Use Moby Actions when you want to move from analysis to execution without leaving Triple Whale.

Good use cases include:

Pausing ads that crossed a spend threshold without enough revenue
Scaling campaigns that are beating your performance target
Creating a discount code for a promotion
Updating supported Shopify product content
Building an audience segment and syncing it to a connected platform
Creating a campaign in a paused state so your team can review it before launch

Actions are strongest when the decision is grounded in Triple Whale data. For example:

“Pause any Meta ad that spent more than $500 in the last 7 days with ROAS below 1.0.”

Or:

“Increase the budget by 20% for campaigns with spend above $1,000 and ROAS above 2.5 over the last 7 days.”

Trade-offs and considerations

Moby Actions help you move faster, but they still require clear direction and the right level of review.

Keep these points in mind:

Actions affect live accounts after they execute.
The connected platform may reject an action because of permissions, expired tokens, platform rules, or missing requirements.
Bulk requests can produce mixed results: some actions may succeed while others fail.
If a proposed action does not include enough context or evidence, reject it and tell Moby what to change.
If you want to review new campaigns, ad sets, or ads before spend begins, tell Moby to create them in a paused state.

Moby Actions: Augment Account Management