Connecting Google Analytics with Triple Whale unlocks a powerful way to unify your marketing, ecommerce, and analytics data in one place. By integrating the two platforms, you can bring in critical traffic and engagement insights from Google Analytics directly into Triple Whale’s dashboards, giving you a more complete picture of customer behavior and marketing performance.
Get Connected
To set up your integrations, head to Settings > Integrations. Locate Google Analytics and click Connect.
You will be prompted to go through the Google OAuth flow to authorize the connection.
Once connected, a dialog will appear showing the list of Google Analytics accounts you have access to.
Toggle on the accounts you want to connect.
Data Library
GA4 data powers a wide range of analytics by supporting product-level, session-level, and event-level insights.
Product Analytics: The GA4 Product Analytics Table enables detailed product performance tracking by aggregating engagement and revenue data from actions like views, add-to-carts, and purchases. This supports analysis of which products drive the most revenue and how users interact with individual items.
Session Analytics: The GA4 Sessions Agg Table offers a session-level view of user activity, summarizing acquisition and engagement metrics such as sessions, page views, and revenue. This supports exploration of traffic sources, session trends, and user engagement patterns.
Web Analytics: The GA4 Web Analytics Table provides event-level detail, capturing granular user interactions across sessions, purchases, and engagement signals. This supports deep-dive analysis into conversion behaviors, user journeys, and performance across time, geography, and devices.
Together, these GA4 tables give you a comprehensive framework for analysis—from the big-picture view of sessions, to product-level performance, down to the most granular event-level insights.
These tables correspond to the Product Analytics Table, the Pixel Joined Table (user insights), and the Web Analytics Table, all of which are powered by the Triple Whale Pixel.