Connecting Google Analytics with Triple Whale unlocks a powerful way to unify your marketing, ecommerce, and analytics data in one place. By integrating the two platforms, you can bring in critical traffic and engagement insights from Google Analytics directly into Triple Whale’s dashboards, giving you a more complete picture of customer behavior and marketing performance.
💡 Comparing GA4 numbers in Google vs. Triple Whale?
Once GA4 is connected, you'll see GA4 sessions, users, channels, and revenue inside Triple Whale alongside your Pixel data. The two sets of numbers will not match exactly — they use different session definitions and tracking methods, and that's by design. See GA4 numbers don't match what I see in Triple Whale for what's normal and what's worth investigating.
❓ Is there a GA4 section on the Summary page?
Not currently. The Summary page's dedicated analytics section was built for the legacy Universal Analytics integration and was retired when Universal Analytics sunset — it hasn't been rebuilt for GA4. Your GA4 data is fully available, just not on the Summary page, via the dedicated GA4 dashboard, Willy, or Moby.
Get Connected
To set up your integrations, head to Data > Integrations. Locate Google Analytics and click Connect.
You will be prompted to go through the Google OAuth flow to authorize the connection.
Once connected, a dialog will appear showing the list of Google Analytics accounts you have access to.
Toggle on the accounts you want to connect.
Data Library
GA4 data powers a wide range of analytics by supporting product-level, session-level, and event-level insights.
Product Analytics: The GA4 Product Analytics Table enables detailed product performance tracking by aggregating engagement and revenue data from actions like views, add-to-carts, and purchases. This supports analysis of which products drive the most revenue and how users interact with individual items.
Session Analytics: The GA4 Sessions Agg Table offers a session-level view of user activity, summarizing acquisition and engagement metrics such as sessions, page views, and revenue. This supports exploration of traffic sources, session trends, and user engagement patterns.
Web Analytics: The GA4 Web Analytics Table provides event-level detail, capturing granular user interactions across sessions, purchases, and engagement signals. This supports deep-dive analysis into conversion behaviors, user journeys, and performance across time, geography, and devices.
Together, these GA4 tables give you a comprehensive framework for analysis—from the big-picture view of sessions, to product-level performance, down to the most granular event-level insights.
These tables are conceptually similar to Triple Whale's own Product Analytics Table, Pixel Joined Table, and Web Analytics Table — but those Triple Whale tables are powered by the Triple Whale Pixel, while the GA4 tables above are powered by your connected GA4 property via OAuth. The two data sources are independent and are not merged.