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Web Analytics

Track web sessions, conversion rate, and engagement metrics with Triple Whale's Pixel — plus Mobile App Analytics for merchants using a mobile commerce app like Tapcart or Fuego.

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Written by Yirmi Rubin

Triple Whale's Web Analytics is a powerful feature that uses our Pixel tracking data to provide detailed and insightful reporting of web metrics. This feature eliminates the need for other tools like Google Analytics by delivering the same functionalities within our platform.

If your store also uses a mobile commerce app, Triple Whale's Pixel can separately detect that activity too — see Mobile App Analytics below.

Accessing Web Analytics

Web Analytics is conveniently integrated throughout the Triple Whale platform.

On the Summary Dashboard, you'll find a new Web Analytics section. Here you'll discover a range of metrics to help you evaluate your website's performance:

  • Conversion rate

  • Users

  • Sessions

  • Pages per session

  • Session duration

  • Bounce rate

  • New Users

  • New Users %

Attribution Dashboard

We already had metrics like Sessions, Unique Visitors, New Visitors, and Pixel Conversion Rate. Now you can access several more:

  • Pixel Bounce Rate

  • Pixel Average Session Duration

  • Pixel Average Page Views

Mobile App Analytics

If your store uses a mobile commerce app (such as Tapcart, Fuego, Plobal, or Reakt), Triple Whale's Pixel can detect mobile app sessions separately from web sessions. When mobile SDK events are detected, a dedicated Mobile App Analytics section automatically appears on your Summary page, alongside Web Analytics.

This means your Web Analytics section becomes web-only — app traffic no longer blends in and skews your web conversion rate, session counts, or other metrics.

What Mobile App Analytics shows:

  • Sessions

  • Users

  • Add to Carts

  • Session Duration

  • Bounce Rate

  • Screens per Session

  • New Users

Revenue, Orders, AOV, and CVR are in development and will be added to in a future update.

How it works:

Mobile app sessions are identified by the Triple Whale Pixel when your mobile app provider has embedded the Triple Whale mobile SDK. Sessions tagged as ios or android automatically populate the Mobile App Analytics section. No manual configuration is needed on the Triple Whale side — the section appears once qualifying mobile sessions are detected.

To enable this for your store:

Your mobile app provider needs to initialize the Triple Whale Pixel SDK with your Triple Whale Shop ID. Your Shop ID is your full Shopify store URL (e.g., yourstore.myshopify.com).

You can find it by navigating to Settings > Business Details inside Triple Whale, or in your browser's address bar when logged into your Triple Whale dashboard.

Metrics Definitions

To help you better understand and leverage these metrics, here are their definitions and how they are calculated.

  • Sessions: The total number of sessions.

  • Users: The total number of unique visitors.

  • New Users: The total number of new visitors.

  • Conversion Rate: The total number of Pixel-tracked Purchases divided by Sessions

    • Note: Purchases in this context refers to conversions tracked by the Triple Pixel that happen within 30 minutes of the pixel-tracked session.

    • If Recharge is integrated with Triple Whale, subscription orders are removed from the conversion rate metric

  • Bounce Rate: The total number of Bounced Sessions divided by all Sessions.

    • Single-page sessions are considered to be bounced.

  • Avg time per Session: The total Time for non-bounced Sessions divided by the Count of non-bounced Sessions.

Understanding Session Definition

In Triple Whale, a Session in our platform refers to any visit from a Direct, Referral, or UTM source that expires 30 minutes after the last page view. This differs from our previous definition, which counted the number of page views with UTM or Referral sources. Sessions measured before June 27, 2023, use the original definition.

Examples:

  • Visit your site in two different tabs of the browser — two sessions.

  • Visit your site with a set of UTMs, navigate to another page, and then go back to the landing page (with UTMs) — this was previously two sessions but is one session now.

  • Visit several pages and leave the page open for 30+ minutes — the next page you navigate to will be a new session with a Direct source.

  • Type the website URL in a new tab — this is a new session with a Direct source.

In Shopify, the number of sessions and the number of visitors are based on cookies. Cookies are small files that are stored on a shopper's device, such as a desktop or smartphone, when they visit your online store. One cookie identifies the device (the visitor). Another cookie keeps track of the length of the session. A session ends after 30 minutes of no activity, and at midnight UTC. Because the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.

In summary, Triple Whale's tracking difference focuses on the sources of visits and session duration, with a change in the definition and a transition date. In contrast, Shopify's tracking relies on cookies, which identify devices and track session lengths, allowing multiple sessions for the same visitor.

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