Web Analytics
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Written by Triple Whale
Updated over a week ago

Triple Whale's Web Analytics is a powerful feature that uses the data from our existing Pixel product to provide detailed and insightful reporting of web metrics. This feature eliminates the need for other tools like Google Analytics by delivering the same functionalities within our platform.

Where to find it

Web Analytics is conveniently integrated into three key areas within the Triple Whale platform:

  1. Summary Page

  2. Pixel Page

  3. Willy (our AI chatbot)

1. Summary Page

On the Summary Page, you'll find a new Web Analytics section. Here you'll discover a range of metrics to help you evaluate your website's performance:

  • Conversion rate

  • Users

  • Sessions

  • Pages per session

  • Session duration

  • Bounce rate

  • New Users

  • New Users %

2. Pixel Page

We already had metrics like Sessions, Unique Visitors, New Visitors, and Pixel Conversion Rate. Now you can access several more:

  • Pixel Bounce Rate

  • Pixel Average Session Duration

  • Pixel Average Page Views

3. Willy

Our AI chatbot, Willy, has access to all web analytics metrics and allows you to generate reports using any attribution data metrics as well.

Metrics Definitions

To help you better understand and leverage these metrics, here are their definitions and how they are calculated:

  • Sessions - The total number of sessions.

  • Users - The total number of unique visitors.

  • New Users - The total number of new visitors.

  • Conversion Rate - The total number of Purchases divided by Sessions

    • The previous definition used Unique Visitors instead of Sessions.

    • *If Recharge is integrated with Triple Whale, subscription orders are removed from the conversion rate metric

  • Bounce Rate - The total number of Bounced Sessions divided by all Sessions.

    • Single-page sessions are considered to be bounced.

  • Avg time per Session - The total Time for non-bounced Sessions divided by the Count of non-bounced Sessions.

Understanding Session Definition

In Triple Whale, a Session in our platform refers to any visit from a Direct, Referral, or UTM source that expires 30 minutes after the last page view. This differs from our previous definition, which counted the number of page views with UTM or Referral sources. Sessions measured before June 27, 2023, use the original definition.


  • Visit your site in two different tabs of the browser β€” two sessions.

  • Visit your site with a set of UTMs, navigate to another page, and then go back to the landing page (with UTMs) β€” this was previously two sessions but is one session now.

  • Visit several pages and leave the page open for 30+ minutes β€” the next page you navigate to will be a new session with a Direct source.

  • Type the website URL in a new tab β€” this is a new session with a Direct source.

In Shopify, the number of sessions and the number of visitors are based on cookies. Cookies are small files that are stored on a shopper's device, such as a desktop or smartphone, when they visit your online store. One cookie identifies the device (the visitor). Another cookie keeps track of the length of the session. A session ends after 30 minutes of no activity, and at midnight UTC. Because the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.

In summary, Triple Whale's tracking difference focuses on the sources of visits and session duration, with a change in the definition and a transition date. In contrast, Shopify's tracking relies on cookies, which identify devices and track session lengths, allowing multiple sessions for the same visitor.

Coming Soon

We intend to launch Custom Events soon, allowing you to track and attribute any event on your site to your marketing activities. Check back soon for more updates!

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