Overview
The Omnisend integration brings your email and SMS marketing performance data directly into Triple Whale, enabling you to analyze your email marketing campaigns alongside all your other marketing channels in one unified dashboard.
Omnisend is an email and SMS marketing platform built for ecommerce. By connecting Omnisend to Triple Whale, you'll gain deeper insights into how your email marketing contributes to your overall revenue and customer acquisition strategy.
What Data Triple Whale Captures
Once connected, Triple Whale syncs the following metrics from your Omnisend account:
Revenue Metrics
Total Revenue - Total revenue generated from all Omnisend campaigns and automations
Campaign Revenue - Revenue attributed to individual email campaigns
Flow Revenue - Revenue generated from automated email flows
AOV (Average Order Value) - Average order value from Omnisend-driven purchases
Conversions - Total number of conversions attributed to Omnisend
Engagement Metrics
Sent - Total number of emails sent
Delivered - Number of emails successfully delivered
Clicks - Total number of email clicks
CTR (Click-Through Rate) - Percentage of delivered emails that received clicks
Unsubscribed - Number of recipients who unsubscribed
Data Refresh: Triple Whale updates Omnisend data approximately every hour to ensure you're working with near-real-time insights.
Use Cases
Summary Dashboard
View your Omnisend performance at a glance alongside all your other marketing channels. Track total email revenue, engagement rates, and conversion metrics in your main Triple Whale dashboard.
Attribution
Understand how Omnisend contributes to your customer journey. See which touchpoints Omnisend plays in converting customers and how it works in tandem with your other marketing channels.
Moby Chat
Ask Moby natural language questions about your Omnisend performance, such as:
"What was my email revenue last week?"
"How is my Omnisend CTR trending this month?"
"Compare campaign revenue vs. flow revenue for Q1"
Moby Agents
Let AI agents monitor and analyze your Omnisend data automatically, surfacing insights and anomalies without you having to dig through reports.
Cohort Analysis
Analyze customer cohorts based on their engagement with Omnisend campaigns. Understand how email marketing influences customer retention and repeat purchase behavior.
LTV Analysis
Track how customers acquired or engaged through Omnisend perform over their lifetime. Compare the LTV of email-engaged customers versus other acquisition channels.
How to Connect Omnisend
Step 1: Navigate to Data → Integrations in your Triple Whale dashboard
Step 2: Find Omnisend in the integrations list and click Connect
Step 3: You'll be redirected to Omnisend to authorize access
Step 4: Enable the integration toggle (it's disabled by default)
Step 5: Return to your Triple Whale dashboard where Omnisend data will begin syncing
Initial Sync Time
After connecting, Triple Whale will begin synchronizing your historical Omnisend data. Depending on the volume of data in your Omnisend account, the initial sync may take up to a couple of hours. Subsequent updates occur approximately every hour.
Current Limitations
Please be aware of the following limitations with the current Omnisend integration:
Product-level reporting: Best-performing products and segments are not currently visible
Link-level tracking: Individual link performance within emails is not tracked
Refunds and cancellations: Refunded and canceled orders are not currently deducted from revenue metrics
Audience growth: Subscriber list growth metrics are not included