Sync your Triple Whale Customer Segments directly to Meta as Custom Audiences. Once synced, you can use these audiences for ad targeting, exclusions, or as seed audiences for Meta Lookalikes—all powered by Triple Pixel data that captures up to 40% more users than standard tracking.
How It Works
After you've created and saved a segment, you can sync it to your connected Meta ad account. Triple Whale creates a new Custom Audience in Meta named "[Segment Name] - Triple Whale" and keeps it updated as customers enter or exit your segment.
To Sync a Segment to Meta:
Go to your Segments list
Find the segment you want to sync
Click the three-dot menu (⋮) on the right side
Select Manage Syncs
[SCREENSHOT: Segment list showing three-dot menu with View Segment Rules, Manage Syncs, Export as CSV options]
In the Syncs modal, select your sync settings:
Provider: Choose Meta
Meta Account: Select your connected ad account
Lookalike audience market: Choose your target country/region
Click Submit
A new audience named "[Segment Name] - Triple Whale" will be created in your Meta account automatically.
Note: You cannot sync a segment until it finishes building. Wait for the segment to fully process before setting up syncs.
Managing Syncs
From the three-dot menu on any segment, you can:
View Segment Rules — See the conditions that define this segment
Manage Syncs — Add, edit, or remove platform syncs
Export as CSV — Download the segment as a file
Why Sync to Meta?
More accurate audiences
Triple Pixel captures events that Meta's native pixel misses. Syncing these segments means your Meta audiences include customers that would otherwise be invisible to the platform.
Better lookalikes
Use your Triple Whale segments as seed audiences for Meta Lookalikes. Because your seed data is more complete, the resulting lookalike audiences perform better.
Smarter exclusions
Exclude recent purchasers, high-value customers, or any custom segment from prospecting campaigns—without relying solely on Meta's limited attribution window.
Common Use Cases
Exclude recent buyers
Sync a "Purchased in last 14 days" segment and use it as an exclusion in your prospecting campaigns to avoid wasted ad spend.
Target cart abandoners
Sync your cart abandoner segment for retargeting campaigns with reminder ads or discount offers.
Build better lookalikes
Sync a segment of your highest-value repeat customers. Use it as a seed audience in Meta to find similar high-potential shoppers.
Re-engage lapsed customers
Sync a "Lapsed 90+ days" segment and run win-back campaigns with personalized offers.
Requirements
Active Meta Ads integration in Triple Whale
At least one saved Customer Segment
Segment must be fully built before syncing