Sync your Triple Whale Customer Segments directly to TikTok as Custom Audiences. Once synced, you can use these audiences for ad targeting, exclusions, or as seed audiences for TikTok Lookalikes—all powered by Triple Pixel data that captures up to 40% more users than standard tracking.
New: You can now create a TikTok Lookalike audience directly from the Triple Whale sync modal — no need to leave the platform. Pick a target market and audience size (1%–10%), and a linked Lookalike audience is created in your TikTok ad account alongside the Custom Audience.
How It Works
After you've created and saved a segment, you can sync it to your connected TikTok ad account. Triple Whale creates a new Custom Audience in TikTok named "[Segment Name] - Triple Whale" and keeps it updated as customers enter or exit your segment. Optionally, Triple Whale will also create a linked Lookalike audience based on that custom audience.
To Sync a Segment to TikTok:
Go to your Segments list
Find the segment you want to sync
Click the three-dot menu (⋮) on the right side
Select Manage Syncs
In the Syncs modal under New audience sync, select:
Platform: Choose TikTok
TikTok Account: Select your connected ad account
(Optional) Toggle Also create a lookalike audience on, then choose:
Target market (e.g., United States of America)
Audience size using the 1%–10% slider (default 1%)
Click Create Sync
📝 Note: You cannot sync a segment until it finishes building. Wait for the segment to fully process before setting up syncs.
Managing Your Sync
Once a sync is created, it appears in the Active Syncs section at the top of the Syncs modal.
Active Syncs table showing Provider, Account name, Last update, and Active columns
Sync Now — Click the Sync Now button to manually push the latest segment data to TikTok immediately.
Pause a Sync — Toggle the Active switch off to stop updates; your TikTok audience will remain but become static.
Resume a Sync — Toggle the Active switch back on to restart automatic updates.
Why Sync to TikTok?
More accurate audiences
Triple Pixel captures events that TikTok's native pixel misses. Syncing these segments means your TikTok audiences include customers that would otherwise be invisible to the platform.
Better lookalikes — built without leaving Triple Whale
Use your Triple Whale segments as seed audiences for TikTok Lookalikes. Because your seed data is more complete, the resulting lookalike audiences perform better. With in-product Lookalike creation, you go from segment → custom audience → lookalike in a single step.
Smarter exclusions
Exclude recent purchasers, high-value customers, or any custom segment from prospecting campaigns—without relying solely on TikTok's limited attribution window.
Common Use Cases
Exclude recent buyers
Sync a "Purchased in last 14 days" segment and use it as an exclusion in your prospecting campaigns to avoid wasted ad spend.
Target cart abandoners
Sync your cart abandoner segment for retargeting campaigns with reminder ads or discount offers.
Build better lookalikes (in one step)
Sync a segment of your highest-value repeat customers and toggle on Also create a lookalike audience. TikTok generates a 1%–10% lookalike from your seed automatically — no need to switch over to TikTok Ads Manager.
Re-engage lapsed customers
Sync a "Lapsed 90+ days" segment and run win-back campaigns with personalized offers.
Requirements
Active TikTok Ads integration in Triple Whale
At least one saved Customer Segment
Segment must be fully built before syncing
Lookalike creation requires the connected TikTok ad account to support Lookalike audiences in the chosen target market