Sync your Triple Whale Customer Segments directly to TikTok as Custom Audiences. Once synced, you can use these audiences for ad targeting, exclusions, or as seed audiences for TikTok Lookalikes—all powered by Triple Pixel data that captures up to 40% more users than standard tracking.
How It Works
After you've created and saved a segment, you can sync it to your connected TikTok ad account. Triple Whale creates a new Custom Audience in TikTok and keeps it updated as customers enter or exit your segment.
To Sync a Segment to TikTok:
Go to your Segments list
Find the segment you want to sync
Click the three-dot menu (⋮) on the right side
Select Manage Syncs
In the Syncs modal under Create new sync, select:
Provider: Choose TikTok
TikTok Account: Select your connected ad account
Click Submit
Note: You cannot sync a segment until it finishes building. Wait for the segment to fully process before setting up syncs.
Managing Your Sync
Once a sync is created, it appears in the Active Syncs section at the top of the Syncs modal.
Sync Now — Click the Sync Now button to manually push the latest segment data to TikTok immediately.
Pause a Sync — Toggle the Active switch off to stop updates; your TikTok audience will remain but become static.
Resume a Sync — Toggle the Active switch back on to restart automatic updates.
Why Sync to TikTok?
More accurate audiences
Triple Pixel captures events that TikTok's native pixel misses. Syncing these segments means your TikTok audiences include customers that would otherwise be invisible to the platform.
Better lookalikes
Use your Triple Whale segments as seed audiences for TikTok Lookalikes. Because your seed data is more complete, the resulting lookalike audiences perform better.
Smarter exclusions
Exclude recent purchasers, high-value customers, or any custom segment from prospecting campaigns—without relying solely on TikTok's limited attribution window.
Common Use Cases
Exclude recent buyers
Sync a "Purchased in last 14 days" segment and use it as an exclusion in your prospecting campaigns to avoid wasted ad spend.
Target cart abandoners
Sync your cart abandoner segment for retargeting campaigns with reminder ads or discount offers.
Build better lookalikes
Sync a segment of your highest-value repeat customers. Use it as a seed audience in TikTok to find similar high-potential shoppers.
Re-engage lapsed customers
Sync a "Lapsed 90+ days" segment and run win-back campaigns with personalized offers.
Requirements
Active TikTok Ads integration in Triple Whale
At least one saved Customer Segment
Segment must be fully built before syncing