Customer Segments

Customer Segments let you group customers based on their behavior, attributes, and purchase history—all powered by Triple Pixel data. Because the Triple Pixel captures up to 40% more events and users than standard tracking, your segments are significantly more accurate than what you'd get from native platform tools alone.

Once created, segments sync directly to your ad platforms for targeting, exclusions, and lookalike audience building—all without leaving Triple Whale.

Customer Segments are built using a simple rule-based builder. You define conditions based on what customers have done (events) or who they are (attributes), then combine rules to create precise audience definitions.

You can build a segment from scratch or use Start with a Template to choose from pre-built segment templates like Recent Checkout Abandoners, Lapsed High-Value customers, One-Time Buyers, Repeat Buyers, and more.

Use the Generate Name button to automatically create a descriptive segment name based on your conditions using AI.

As you build your segment, you'll see a real-time Estimated Audience count showing how many customers match your conditions. This helps you validate your segment logic before saving.

Note: You cannot sync a segment to ad platforms until it finishes building. Wait for the segment to fully process before setting up platform syncs.

Each rule can be refined with filters. For example, a "Made Purchase" rule can be narrowed by product name, product category, order tag, order price, discount code used, and more.

You can also apply time filters (last 30 days, specific date range, before/after a date) and quantity filters (more than 3 times, exactly once, etc.) to make segments as broad or granular as you need.

Available on all plans. Includes users who have made a purchase. Build audiences based on customer behavior and attributes for ad platform targeting, exclusions, and lookalikes.

Available on Advanced plan only. Includes all contacts you can reach (customers + prospects). Email segments include all the same events and filters as customer segments, plus additional email-specific attributes not available in standard customer segments. These are designed for more granular targeting when syncing audiences to email platforms or building email-focused campaigns.

Most ad platforms only see a fraction of customer activity. Triple Pixel fills in the gaps—capturing events that native tracking misses and unifying data across sessions and devices. This means the segments you build in Triple Whale are based on a more complete picture of customer behavior.

That accuracy compounds when you use these segments for:

Customer Segments currently sync with:

Use these segments for targeted campaigns across your ad platforms. You can build from scratch or start with a template from the Segments Template Library:

Customers who started checkout in the last 3 days but didn't complete purchase. Highest intent audience—recover with urgency messaging or limited-time offers.

Previously valuable customers who haven't purchased in 90+ days. Win them back with personalized offers or "we miss you" campaigns to reignite engagement.

Customers who purchased once 30-90 days ago but haven't returned. Critical window to convert them into repeat buyers with targeted product recommendations.

Loyal customers who've purchased multiple times recently. Perfect for VIP programs, exclusive offers, or upsell campaigns to maximize their lifetime value.

Customers who added items to cart in the last 7 days but haven't purchased. Prime for immediate cart recovery campaigns with gentle reminders or incentives.

Build a segment of your top customers (high AOV, multiple purchases). Sync to Meta to create lookalike audiences with better performance than platform-native options.