Overview
TikTok Ads leverage the platform's massive user base to deliver engaging and creative video ads. Advertisers can utilize various ad formats, such as In-Feed Ads, Branded Hashtag Challenges, and Branded Effects, to capture users' attention. TikTok's algorithm helps to target ads based on user behavior, ensuring that ads are seen by relevant audiences.
By integrating TikTok Ads with Triple Whale, businesses can consolidate their marketing data and gain insights into the performance of their video campaigns. This integration helps in understanding audience engagement and optimizing creative content to boost ad effectiveness.
Get Connected
A brief walkthrough video of connecting TikTok to Triple Whale.
To set up your integrations, head to Settings > Integrations.
When you click Connect, you'll be redirected to TikTok. Make sure you're already logged into TikTok using an account that has access to the TikTok Ads Manager account you'd like to connect with Triple Whale. Check all the boxes and click Confirm.
You will be redirected back to Triple Whale and prompted to select the TikTok Account, and then to select the event that will represent Purchases for this shop. Select the option that matches the settings you already use in TikTok.
Complete Payment VS Place an Order
TikTok defines these terms as follows:
Complete Payment: When a visitor makes a payment. TikTok recommends using this event when placing an order and making a payment are the same.
Place an Order: When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same.
Typically, the action of complete payment and place an order are the same. However, some brands have a set up where when a customer places and order, they must be contacted in order for the payment to be processed.
UTM Setup
A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your TikTok Ads accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.
To learn more about Pixel tracking & attribution, visit: How the Triple Pixel Works
Copy the following tracking parameters and append them to the Destination URL of your active ads in TikTok.
REQUIRED TRACKING PARAMETERS:
?tw_source=tiktok&tw_adid=__CID__
Each TikTok ad has a Destination URL - a page on your website that customers are directed towards. TikTok requires these tracking parameters to be appended to the end of the Destination URL of each ad.
For example: if the TikTok ad in question is meant to direct prospective customers to https://yoursite.com/product, then the following text should appear in the URL text field:
https://yoursite.com/product?tw_source=tiktok&tw_adid=__CID__
TikTok Data Library
Once you've connected your TikTok Ads account, you will be able to access a rich collection of metrics and pre-built dashboards across Triple Whale. Unlock new insights and optimize your paid strategy using the Pixel TikTok dashboard:
You can even track TikTok GMV Ads in your Pixel attribution dashboard!
Frequently Asked Questions
1. Can I bulk edit UTMs for all my TikTok ads?
Every ad that you want to track with the Triple Pixel will need our recommended tracking parameters in there. Since UTMs in TikTok are added to the end of the Destination URL for each ad, TikTok currently does not support bulk edit options.
2. In TikTok I see a Tracking section when configuring an ad. Should I do anything there?
Triple Whale's UTMs should only be placed in the Destination -> URL text field, as displayed in the screenshot below.
3. Can I connect multiple TikTok Ads accounts to Triple Whale?
Yes, as long as they are under the same email address within TikTok. If they are, you will be able to select both multiple account to Triple Whale when you connect TikTok.
4. Why do some metrics not seem to match up?
It's important to understand the different types of data you will find in Triple Whale, and how to interpret various dashboards. Generally speaking, a metric imported directly from an integrated source (such as: TikTok CPC) should appear in Triple Whale as it does in TikTok. However, some dashboards include Triple Whale's first-party data, which can differ significantly from channel-reported metrics. Additionally, a subtle formatting error in ad link UTMs can prevent proper tracking. For a deeper dive into the various metrics available in Triple Whale, explore our Data Dictionary.
Triple Whale's Pixel tracks click activity. By contrast, TikTok specifically has a higher instance of users who view ads, but may not click/tap on them. This may cause TikTok's user engagement numbers to be higher than what Triple Whale reports.
5. Can Triple Whale track orders from my TikTok Shop?
Triple Whale only tracks ad clicks that lead to sales within your Ecommerce store. If the link from a TikTok ad directs customers to your TikTok Shop, and a customer completes their purchase in TikTok Shop, Triple Whale cannot attribute that sale.