Overview

Moby usage is consumed when Moby does work for you, such as answering a question, building a report, running a Specialist, executing an Automation, or generating creative.

Moby usage is measured against the Large Language Model (LLM) cost Triple Whale incurs when Moby works for you. You pay for the intelligence Moby uses to complete the work, not for infrastructure.

What is Moby usage?

Moby usage is what Moby consumes when it does work for you, answering questions, running Specialists, executing Automations, or providing creative. Every paid plan includes a monthly allotment, sized to your plan and GMV. Usage scales naturally: the more Moby does, the more it draws.

How Moby usage works by plan

Every paid plan includes a monthly Moby usage allotment. The amount included and the rate for additional usage depend on your plan and account.

Plan type:

Foundation
Automate
Enterprise
Agency

What uses Moby usage?

Moby usage is consumed when Moby performs work for you.

Common examples include:

Moby chat data questions, such as asking Moby to query your data through Text-to-SQL.
Specialist tasks, such as Media Buyer, Creative Director, or Conversion Optimizer work.
Automation runs, including scheduled or triggered workflows that execute against your data.
Image generation, when Moby creates a new creative asset for your ad workflow.
Image edits, when Moby modifies part of an existing creative.
Publishing to an ad platform, when Moby pushes a creative to Meta, Google, or TikTok.

Actual usage varies by data volume, complexity, and use case.

Where can I see my Moby usage?

You can see Moby usage in three in-product surfaces.

Surface	What it shows
Usage page	A percentage bar with projected month-end consumption.
80% warning banner	A heads-up before any usage pause.
Top-up modal at cap-hit	A one-click top-up option with the amount needed to cover the rest of the cycle.

Moby usage is designed to stay out of your way. We want your team to use Moby freely. The usage page is there if you want visibility, but you don't need to track it constantly. Triple Whale will flag you at 80% and again at 100%, so you can focus on the work and let the system tell you if anything needs attention.

Usage page:

Click into Settings
Under Plans and Payment select AI Usage

What happens when I reach 80% usage?

When you reach 80% of your monthly Moby usage allotment, Triple Whale shows a warning banner in-product.

The 80% warning is a heads-up. It gives you time to review your usage, decide whether to adjust your Moby workflows, or add more usage before your allotment is fully consumed.

What happens when I reach 100% usage?

When you reach 100% of your monthly Moby usage allotment, Moby work that draws usage pauses cleanly.

There is no surprise bill and no silent overage. If you want more usage, you can top up. The top-up modal shows the amount needed to cover the rest of the cycle.

Why does usage vary by task?

Moby usage is based on the work involved.

A short answer that does not need much data usually consumes less usage. A deeper analysis that queries more data, compares multiple channels, or runs several steps usually consumes more usage.

Usage can vary based on:

How much data Moby needs to touch.
How many connected sources are involved.
Whether Moby is answering, generating, editing, publishing, or automating.
How complex the requested work is.

What should I do if my team regularly reaches its usage limit?

If your team regularly reaches its monthly usage limit, it usually means Moby is doing meaningful work for your business.

If your team regularly reaches its allotment, review which workflows consume the most usage and consider whether additional usage or an Automate plan better fits your needs. Automate includes more Moby usage and access to the full Moby execution layer.

Moby 2 Usage FAQs