Moby 2 & Specialists
Learn how to chat with Moby, use Specialists, run agents, schedule automations, and manage AI-powered work in Triple Whale.
By Ari and 7 others8 authors39 articles
Moby Chat
Learn how to use Moby 2 for questions, analysis, workflows, chat history, and better prompts.
- Moby 2Moby 2 is Triple Whale’s AI teammate for ecommerce teams. It helps you understand performance, make better decisions, take approved actions across connected tools, and turn repeatable work into scheduled…
- Context EngineThe Context Engine is the layer that helps Moby 2 understand your business.
- Moby 2 Usage FAQsUnderstanding how Moby usage is calculated and managed.
- Chat with Data: The Prompting Guide for MobyLearn how to chat with your ecommerce and review best practices to get the answers and insights you're looking for
- Moby IntroductionGet familiar with our new chat with data feature: meet Moby.
- Understanding Annotations and Business Logic in Moby AIHow to understand Moby's results, business logic, and how to validate or troubleshoot your results with confidence.
- SQL in Triple WhaleExplore the features and functionality of Triple Whale's SQL, emphasizing its role in analysis, collaboration and customization
- Does Moby share data with OpenAI?
- Take an action with Moby in chat
- Review and approve Moby Actions
- Moby Actions library: supported actions by platform
- My Moby action failed or didn’t run
- Can I undo a Moby action after it runs?
- Will Moby make changes to my accounts without my approval?
- What permissions does Moby need to take actions in my ad accounts?
- Which platforms can Moby take actions on?
- Prompt Library for BeginnersWhat the Moby Library is, and how to find and run your first prompt.
- What Are Moby Actions?Moby Actions let Moby prepare and complete supported work across your connected advertising, ecommerce, audience, email, and social platforms.
Specialists
Learn how Moby Specialists help with focused jobs like media buying, creative direction, and conversion optimization.
- Moby Specialists — overview (Coming Soon)Moby Specialists are focused AI experiences built on top of Moby 2. Each Specialist is designed for a specific ecommerce job, such as media buying, creative performance, or conversion optimization.
- Moby Media Buyer (Coming Soon)Moby Media Buyer is a Moby Specialist that helps you review paid media performance and identify budget actions across supported ad channels.
- Moby Creative Director (Coming Soon)Moby Creative Director is a Moby Specialist that helps ecommerce teams review creative performance, identify signs of fatigue, and generate or recommend new creative directions based on what is working.
- Moby Conversion Optimizer (Coming Soon)Moby Conversion Optimizer is a Moby Specialist focused on landing-page and conversion workflows.
- Landing Page BuilderMoby builds complete, conversion-focused landing pages for your products — researched from your ads and reviews, styled to your brand, and published on your own domain.
Automations
Build, schedule, and manage Moby automations for recurring reports, alerts, analysis, and tasks.
- Moby 2 AutomationsLearn how to schedule recurring workflows in Moby 2 to automate your reporting, performance monitoring, and account actions.
- Create an automation with Moby chat
- Manage your automations
- Let an automation manage your ads with rules
- My automation did not run or did not deliver
- How is an Automation different from chatting with Moby?
- Can an Automation change my ad accounts without asking me?
Media Manager
Manage the assets and brand context Moby uses, including brand kits, naming conventions, ad feeds, published ads, product imagery, and competitors.