Moby 2 & Specialists
Learn how to chat with Moby, use Specialists, run agents, schedule automations, and manage AI-powered work in Triple Whale.
By Ari and 8 others9 authors67 articles
Creative Studio - Edit and Enhance Your ImagesCreative Studio is a built-in image editor inside Triple Whale that lets you edit, enhance, and remix your ad creatives without leaving the platform.
Moby Chat
Learn how to use Moby 2 for questions, analysis, workflows, chat history, and better prompts.
Moby 2Moby 2 is Triple Whale’s AI teammate for ecommerce teams. It helps you understand performance, make better decisions, take approved actions across connected tools, and turn repeatable work into scheduled…
Context EngineThe Context Engine is the layer that helps Moby 2 understand your business.
Moby 2 Usage FAQ'sUnderstanding how Moby usage is calculated and managed.
Chat with Data: The Prompting Guide for MobyLearn how to chat with your ecommerce and review best practices to get the answers and insights you're looking for
Moby IntroductionGet familiar with our new chat with data feature: meet Moby.
Understanding Annotations and Business Logic in Moby AIHow to understand Moby's results, business logic, and how to validate or troubleshoot your results with confidence.
SQL in Triple WhaleExplore the features and functionality of Triple Whale's SQL, emphasizing its role in analysis, collaboration and customization
Does Moby share data with OpenAI?
Take an action with Moby in chat
Review and approve Moby Actions
Moby Actions library: supported actions by platform
My Moby action failed or didn’t run
Can I undo a Moby action after it runs?
Will Moby make changes to my accounts without my approval?
What permissions does Moby need to take actions in my ad accounts?
Which platforms can Moby take actions on?
Prompt Library for BeginnersWhat the Moby Library is, and how to find and run your first prompt.
Specialists
Learn how Moby Specialists help with focused jobs like media buying, creative direction, and conversion optimization.
Moby Specialists — overview (Coming Soon)Moby Specialists are focused AI experiences built on top of Moby 2. Each Specialist is designed for a specific ecommerce job, such as media buying, creative performance, or conversion optimization.
Moby Media Buyer (Coming Soon)Moby Media Buyer is a Moby Specialist that helps you review paid media performance and identify budget actions across supported ad channels.
Moby Creative Director (Coming Soon)Moby Creative Director is a Moby Specialist that helps ecommerce teams review creative performance, identify signs of fatigue, and generate or recommend new creative directions based on what is working.
Moby Conversion Optimizer (Coming Soon)Moby Conversion Optimizer is a Moby Specialist focused on landing-page and conversion workflows.
Moby AI Pro & Agents
Set up and use advanced Moby capabilities, purpose-built agents, and AI workflows for your business.
Surfer: Automate Web Data CollectionGather competitive intelligence and product insights from across the web with natural language instructions
Moby Actions: Augment Account ManagementMoby Actions let Moby make changes for you across your ad platforms, email, store, and audiences, directly from Triple Whale.
Create and Publish Ads with MobyCreate ad variations using AI-powered editing with direct Meta library access. Swap backgrounds, change product colors, and publish directly to Meta—all within Triple Whale's Moby chat.
Moby TasksHow to use Moby Tasks in Triple Whale
Create and Schedule Email Campaigns with Moby
Shopify Actions: Moby AI ProLearn how to view, edit, and sync your Shopify product details—including prices, descriptions, and imagery—directly from the Moby AI interface.
Building Reports with MobyCreate Step‑By‑Step Reports Using Chat
Automations
Build, schedule, and manage Moby automations for recurring reports, alerts, analysis, and tasks.
Triple Whale Agents are being sunsetA guide to the sunset of Triple Whale Agents and migration to Moby 2 Automations.
Moby 2 AutomationsLearn how to schedule recurring workflows in Moby 2 to automate your reporting, performance monitoring, and account actions.
Agents vs. Automations: what's different?A feature-by-feature comparison of legacy Moby 1 Agents and new Moby 2 Automations to support your migration.
Agent to Automation migration isn't working, troubleshootingTroubleshoot common migration errors when transitioning from Agents to Moby 2 Automations.
Create an automation with Moby chat
Manage your automations
Let an automation manage your ads with rules
My automation did not run or did not deliver
How is an Automation different from chatting with Moby?
Can an Automation change my ad accounts without asking me?
Media Manager
Manage the assets and brand context Moby uses, including brand kits, naming conventions, ad feeds, published ads, product imagery, and competitors.
Image & Video GenerationUnlocks creative production at scale