Overview
The Competitors tab in Media Manager gives you a window into your competitors' advertising strategies. Powered by Foreplay, this feature lets you track competitor brands and browse their ad creatives directly inside Triple Whale — so you can spot trends, find inspiration, and stay one step ahead.
Competitive Intelligence: See exactly what ads your competitors are running across platforms, without leaving Triple Whale.
Brand Tracking: Add any competitor brand by domain and automatically receive a feed of their active and past ad creatives.
Creative Inspiration: Browse competitor image and video ads, filter by niche and status, and use what you learn to inform your own creative strategy.
Seamless Integration: Select competitor ads directly from the feed to use as references when creating new ads with Moby.
Accessing the Competitors Tab
To get started, navigate to Media Manager from the left sidebar
then click Competitors in the Media Manager navigation.
You'll see two sub-tabs: Brand Tracker and Ad Feed.
1. Track Competitor Brands with Brand Tracker
The Brand Tracker tab is where you manage the brands you want to monitor. Before you can browse competitor ads, you need to add at least one brand.
Adding a Brand
Click the Track Brand button in the top-right corner.
In the modal that appears, enter the competitor's Name or the website domain (e.g., "nike.com") in the search field and click Search (or press Enter).
3. Browse the search results. Each result shows the brand's name, category, and niches.
4. Click Add next to any brand you want to track. The button will change to Added once the brand is successfully tracked.
5. Close the modal. Your tracked brands now appear as cards on the Brand Tracker tab, showing the brand avatar, name, and category.
Removing a Brand
To stop tracking a brand, click the X button on the brand card. The brand and its ads will be removed from your feed.
2. Browse Competitor Ads in the Ad Feed
Once you have tracked brands, switch to the Ad Feed tab to browse their ad creatives. The feed pulls in ads from all your tracked brands and lets you filter and sort to find exactly what you're looking for.
Filtering and Sorting
The Ad Feed provides a powerful set of filters at the top of the page:
Format: Toggle between Image and Video to view only the ad format you're interested in.
Status: Choose All, Active, or Inactive to filter by whether ads are currently running.
Niche: Use the multi-select dropdown to filter ads by industry niche. Available niches include accessories, beauty, fashion, food/drink, health/wellness, home/garden, jewelry/watches, pets, and more.
Date Range: Set a Start date and End date to narrow the feed to a specific time window. By default, the feed shows ads from the last 30 days.
Sort By: Order results by Newest, Oldest, Longest Running, or Most Relevant.
Click Refresh to reload the feed after changing filters.
Loading More Ads
If more ads are available beyond the initial results, a Load More button appears at the bottom of the feed. Click it to load the next batch of results.
3. Use Competitor Ads as Creative References
When the Competitors tab is opened from within a Moby creative workflow, you can select competitor ads to use as inspiration for new ad generation.
Each ad card shows a checkbox in the top-right corner. Click the card or checkbox to select it. Selected ads are highlighted with a blue border, indicating they will be passed to Moby as creative references.
Note: Ad selection is only available when the Competitors tab is accessed through a creative workflow (e.g., when creating or editing ads with Moby). When browsing the tab directly, selection is not available.
Tips for Getting the Most Out of Competitor Tracking
Track your top 3-5 direct competitors to stay focused. You can always add more later.
Check the Ad Feed weekly to spot new creative trends or messaging shifts in your market.
Use the "Longest Running" sort to identify competitor ads that have been live the longest — these are likely their best performers.
Filter by niche if you compete across multiple categories to see what's working in each vertical.
Combine with Moby — select competitor ads as references when generating new creatives to get AI-powered iterations inspired by what's working in your market.
Summary
The Competitors tab in Media Manager turns competitive research from a manual chore into a streamlined, always-on workflow. By tracking competitor brands and browsing their ad creatives with powerful filters, you can uncover winning strategies and fuel your own creative process - all without ever leaving Triple Whale.
Frequently Asked Questions
1. Where does the competitor ad data come from?
Competitor ad data is powered by Foreplay, which aggregates publicly available ad library data from major advertising platforms. We will never share our clients' data to power the competitor analysis
2. Is there a limit to how many brands I can track?
There is no hard limit on the number of brands you can track. However, tracking a focused set of your most relevant competitors will keep your Ad Feed manageable and actionable.
3. Can I see competitor ad performance metrics (spend, ROAS, etc.)?
No. The Competitors tab shows ad creatives and their active/inactive status, but ad performance metrics like spend or ROAS are not publicly available and are not included.
4. What platforms are competitor ads pulled from?
Competitor ads are sourced from major ad platforms including Meta (Facebook/Instagram). The specific platforms covered depend on what is available through Foreplay's ad library data.
5. Can I use competitor ads when creating new ads with Moby?
Yes! When you access the Competitors tab from within a Moby creative workflow, you can select competitor ads as references. Moby will use them as inspiration when generating new ad creatives for your brand.
6. Why do I see "No ads match the selected filters"?
This means the current filter combination returned no results. Try widening your date range, switching the format filter, or setting the status to All to see more ads.