Competitor Analysis tracks the brands you care about and shows every ad they run on Meta in one feed: video, image and carousel, with the copy, targeting, run time and status of each ad. Save the best ones to moodboards, share them with your team, and send any ad straight to Moby or Creative Studio to make your own version.
Ads / Moodboards: switch between the live ad feed and your saved moodboards.
Filters: narrow the feed by brand, format, niche and language, or show Active only.
Add to moodboard: the bookmark on every ad card.
Manage brands: choose which competitors you track.
Where to find it
Media Manager → Competitors in the left sidebar.
The Competitors tab in Moby's creative bar.
Any shared competitor ad or moodboard link opens the full-page Competitor Analysis view.
1. Track the brands you compete with
Click Manage brands.
Search for a competitor by website, for example
nike.com, and click Search.Click Track next to the brand. Its ads start appearing in your feed.
To stop tracking a brand, click the trash icon next to it under Tracking. The ads you've already saved to moodboards stay.
2. Browse and filter the ad feed
The Ads tab shows the newest ads from every brand you track. Use the filter bar to focus:
All brands: pick one or more competitors.
Format: Video, Image, Carousel, DCO, DPA, Multi Images, Multi Videos and Multi Media.
Niche and Language: zero in on a market.
Active only: hide ads that have stopped running.
Sort: Newest, Oldest, Longest Running or Most Relevant. Ads that run for a long time are usually the ones that work.
The date picker sets the window, for example Last 30 days.
Every card shows the brand, the ad copy, the format and language, and how long the ad has been running.
3. Open any ad for the full breakdown
Click an ad to open its details.
Add to moodboard and Copy share link.
Running, Started and Audience at a glance.
Placement & targeting: platforms, languages, market, product category and creative targeting. You'll also find the full Ad copy, Tags, Emotional drivers and, for videos, the Transcript.
Open in Studio to edit the creative, or Remix it to have Moby create your own version.
4. Save the best ideas to moodboards
Moodboards are shared collections of competitor ads, like "UGC that converts" or "Product demo hooks". Your whole team sees the same boards.
Click the bookmark on any ad card or in the ad details.
Pick an existing moodboard, or type a name under New moodboard and press Enter.
Open the Moodboards tab to see all your boards. Click New moodboard to start an empty one.
5. Ask Moby and share with your team
Open a moodboard to see every ad in it.
Ask Moby about this board: Moby reads every ad on the board and helps you spot the patterns. Ask it which hooks repeat, what the winning formats have in common, or for five new concepts in this style for your brand.
Copy board link: share the board with anyone on your team. The pencil and trash icons let you rename or delete the board.
To share a single ad, open it and click Copy share link.
Turn inspiration into your own ads
Remix it: Moby creates a new concept for your brand based on the competitor ad.
Open in Studio: edit the creative in Creative Studio.
In Moby chat, type @ and choose Competitor Ads to bring competitor ads into any conversation.
Set up the Competitor Creative Watch automation to get a regular digest of what your competitors launched.
Frequently asked questions
Where does the competitor data come from?
Ads come from public ad libraries through our data partner Foreplay, so you only see ads that brands run publicly.
I tracked a brand but don't see any ads.
Check the date range and turn off Active only. Some brands run few ads or pause between campaigns. Use the refresh button in the filter bar to fetch the latest ads.
Who can see my moodboards?
Moodboards are shared with everyone on your store's team. Share links let teammates open a board or an ad directly.
Does removing a tracked brand delete my moodboards?
No. Ads you saved stay on your moodboards.