Overview

This is the library of supported Moby Actions by platform. Use it to check whether a change you want Moby to make is currently supported.

Moby supports actions across these areas:

For how to request an action, see Take an action with Moby chat.

Facebook Ads

Action	What Moby can do
Create campaign	Create a new campaign.
Create ad set	Create a new ad set with audience targeting and an optimization goal.
Create ad	Create a new image or video ad.
Create creative	Create a new ad creative. [VERIFY: confirm how this differs from creating an ad]
Create lookalike audience	Create a lookalike audience from a seed audience, from 1% to 10%.
Duplicate an entity	Duplicate an existing campaign, ad set, or ad.
Delete an entity	Delete an existing entity, such as an ad set.
Change status	Pause or activate a campaign, ad set, or ad.
Change budget	Change the daily or lifetime budget of a campaign or ad set.
Change bid amount	Change the bid amount of a campaign, ad set, or ad.
Change bid strategy	Change the bid strategy, such as Lowest Cost, Cost Cap, Bid Cap, or Min ROAS.
Change geo targeting	Change geographic targeting.
Manage lift studies	Manage conversion lift studies.
Trigger data imports	Trigger a data import.

Action	What Moby can do
Create campaign	Create a new campaign.
Create ad group	Create a new ad group.
Create responsive search ad	Create a new Responsive Search Ad.
Create Performance Max asset group	Create a new asset group in a Performance Max campaign.
Manage budgets	Change campaign budgets.
Manage status	Pause or activate campaigns, ad groups, or ads.
Manage bidding	Change bid strategies and update CPA or ROAS targets.
Manage keywords	Add or remove keywords.
Manage targeting	Update or remove targeting criteria.
Manage audiences	Create and update audiences.
Manage assets	Manage campaign assets.
Manage conversions	Create and update conversion actions and conversion goals.
Manage custom and data segments	Create and update custom segments and data segments.
Manage customer lists	Create customer match lists and add or remove members.
Manage Performance Max signals	Add or remove audience signals and search themes on asset groups.
Manage listing group filters	Set, add, remove, or subdivide listing group filters on asset groups.

Action	What Moby can do
Change campaign status	Pause or activate a campaign.
Change campaign budget	Change a campaign’s daily budget.
Change creative set status	Pause or activate a creative set.

Action	What Moby can do
Publish or update landing pages	Publish a new landing page or update an existing one.
Create discount code	Create a new discount code.
Edit product content	Edit product titles, descriptions, images, and alt text.
Edit variant prices	Edit the price of a product variant.

Action	What Moby can do
Create segment	Create a new customer segment in Triple Whale.
Sync segment	Sync a segment to a connected advertising or email platform.

Action	What Moby can do
Create email campaign	Create a draft, immediate, or scheduled email campaign.

Action	What Moby can do
Hide comment	Hide a comment on a Facebook or Instagram ad.
Delete comment	Delete a comment on a Facebook or Instagram ad.
Reply to comment	Post a public reply to a comment on a Facebook or Instagram ad.

Each platform requires its account connection in Triple Whale.
The connected account needs permission to make changes. Read-only access is not enough.
Moby Actions follow your account’s action approval behavior. Some actions may run automatically, while others may require review before execution.
If you want new campaigns, ad sets, ads, or ad groups reviewed before spend begins, tell Moby to create them in a paused state.
To undo an executed action, ask Moby in chat to restore the previous setting, or make the change manually in the connected platform.