Overview
ShopMy connects to Triple Whale through two products that serve different purposes. Both surface in your Attribution dashboard and flow in through the same connection, but they measure different things.
Key terms
Opportunity — A ShopMy performance-based offer where a creator earns a guaranteed payout for posting or linking to a brand.
Spotlight — A ShopMy paid-media campaign that runs creator content as paid ads on Meta or other ad platforms.
Creator payout — The amount ShopMy pays a creator upon completion of an Opportunity; this is the spend Triple Whale records under the Opportunities channel.
Ads: Writescope — A Triple Whale API key permission required for both Opportunities and Spotlights to sync.Triple Pixel — Triple Whale's tracking pixel. For Spotlights, it joins revenue separately from Meta's own ad-network metrics through link UTMs, so the two are distinct data sources, not double-counted.
UTM parameter — Tracking information added to a link that identifies traffic source; tagging is automatic for both Opportunities (brand-customizable) and Spotlights.
Before you begin
One connection enables both Opportunities and Spotlights — there's no separate setup for each.
You'll create a Triple Whale API key with the Ads: Write scope and enter it, along with your store's myshopify domain, in ShopMy's integration settings.
Both fields are required, or the save will fail.
Steps
In Triple Whale, go to Data → APIs → Generate an API Key.
Add a Description to help identify the ShopMy key (display purposes only)
Select the
Ads: Writescope → Select Generate API KeyThis is required for both Opportunities and Spotlights, since both feeds push through the same endpoint and ShopMy validates this scope when you save.
In ShopMy, go to Account Settings → Integrations and Tracking and find the Triple Whale connection panel.
Paste your API key and your store's
myshopifydomain. Both fields are required, or the save will fail.
Data starts syncing automatically on the next daily sync. No support ticket is needed — tagged Spotlights traffic is grouped automatically in the Pixel dashboard.
Note: If you disconnect or update your API key, re-paste the new key in ShopMy settings to resume syncing for both feeds.
Verify your connection and understand the results
ShopMy Opportunities
Opportunities is ShopMy's performance-based offer product: a brand invites creators to earn a guaranteed payout for posting or linking, with no contracts or content review required. Creators drive sales through these paid partnerships by sharing tagged links or mentions with their audiences.
In Triple Whale, you'll see:
Campaign: each creator, named by their display name.
Ad set: shows as (not set). This is expected, because ShopMy links don’t carry an ad set value.
Ad: the collection the creator’s link sits in, or “Quick Link.”
Spend: the payout your brand made to creators for completed Opportunities. Spend and ROAS are available at the channel level. Per-creator spend and ROAS aren’t currently available.
ShopMy pushes this data into Triple Whale via API on a daily cadence, through the same connection used for Spotlights. Only completed deliverables are included — accepted-but-unpaid deals are excluded to keep spend accurate.
The Opportunities feed does not include:
Commission earned by creators outside of Opportunities.
Gifting costs, meaning the product cost of influencer gifting.
Known limitation: ShopMy identifies creators differently in spend data (username) and in links (display name), so spend can’t be attributed to individual creators. ROAS and CPA are available for the ShopMy - Opportunities channel as a whole.
ShopMy Spotlights
Spotlights is ShopMy's paid media product. ShopMy takes creator content and runs it as real paid ads on Meta (Partnership Ads) or other ad platforms, managing campaign execution on your brand's behalf and reporting performance back to Triple Whale.
In Triple Whale, you'll see:
Each Spotlight as an ad set or ad under one campaign per brand, named
Spotlights Meta - [Brand Name].Meta ad-network metrics: spend, clicks, impressions, and conversions.
Pixel revenue joining separately through link UTMs — a distinct data source from the Meta metrics above, so nothing is double-counted.
Return on ad spend (ROAS) calculated using your preferred attribution model: first click, last click, linear, or Total Impact.
Spotlights spend lands in Triple Whale via API on a daily cadence, through the same connection used for Opportunities. New Spotlights are UTM-tagged automatically so pixel revenue joins correctly — no manual setup required.
Compare Opportunities and Spotlights
Spotlights is real paid media spend (Meta ad dollars). Opportunities is creator payout spend. They are intentionally separate channels so the two cost types don't get mixed together.
| Opportunities | Spotlights |
Product type | Creator flat fees for shared links or mentions | Paid media (Meta Partnership Ads) |
Triple Whale channel name |
|
|
Cost type | Creator payout | Meta ad spend |
Campaign structure | Creator campaign, with the collection or Quick Link as the ad. | Ad set/ad under |
UTM tagging | Automatic (brand-customizable) | Automatic |
Revenue join | Triple Pixel | Triple Pixel |
Gifting costs included | No | No |
Support
Questions? Reach out to your Triple Whale rep or contact ShopMy at [email protected].