TL;DR

Triple Whale MCP is a read-only connection that lets external AI tools, like Claude, ChatGPT, Cursor, n8n, Gumloop, and more, query and analyze your real-time Triple Whale data.

It is useful for analysis and data access outside of Triple Whale, but it is not Moby. Moby is the AI teammate inside Triple Whale that goes beyond analysis to help you take action, build automations, create reports, generate landing pages, and support creative workflows.

Triple Whale MCP is available now through a manual setup flow using an MCP Read API key and connection snippet, and through marketplace listings in both the OpenAI and Claude directories.

Overview

The Model Context Protocol, or MCP, is an open standard that lets AI tools connect to outside data sources.

Triple Whale MCP uses that standard to connect your real-time Triple Whale data to the AI tools your team already uses, such as Claude, ChatGPT, Cursor, n8n, Gumloop, and other tools that support MCP servers.

This is useful for teams that want to analyze their Triple Whale performance data with AI outside the Triple Whale platform. For example, you can ask an external AI tool questions about your commerce data, including performance, attribution, spend, return on ad spend, revenue, and other metrics, and have it answer from your trusted Triple Whale data.

It is important to set expectations early: Triple Whale MCP connects and analyzes your data — it does not mutate or act on anything in your business, ad accounts, or Triple Whale account. Within your own AI tool, you can go further than one-off questions: build recurring check-ins (like a weekly ROAS check in Claude), generate reports, or draft creative and landing page copy, all using live Triple Whale data pulled through MCP. Those outputs live and run in your AI tool — they aren't published, connected to your business, or able to take action on your behalf.

For action workflows, native automations, reports, landing pages, and creative, use Moby inside Triple Whale.

Key terms

Model Context Protocol (MCP): An open standard that lets AI tools connect to and read from external data sources.
Triple Whale MCP: Triple Whale's MCP connection, which gives external AI tools read-only access to your real-time Triple Whale data.
Moby: Triple Whale's AI teammate inside the platform. Moby analyzes data and goes further, helping you act, automate, report, and create.
External AI tool: An AI application outside Triple Whale, such as Claude, ChatGPT, Cursor, or n8n.
Read-only access: Access that can query and analyze data but cannot change anything or take action.
OAuth2: A secure sign-in standard that authorizes an external tool to access your Triple Whale data without sharing an API key. It is scoped to read-only access (moby:read) and can be revoked at any time.
MCP: Read API key: A credential that authorizes an external tool to connect to your Triple Whale data. Use it only when your tool cannot connect with OAuth2.

How to set up Triple Whale MCP

Triple Whale MCP supports two connection methods. We recommend connecting with OAuth2 wherever your AI tool supports it. Do not use an MCP: Read API key if OAuth2 is available for your tool.

Recommended: connect with OAuth2

In your AI tool, open its connector or App setup.
Add Triple Whale. Select Triple Whale from the tool's connector directory where available, or enter the server URL https://mcp.triplewhale.com/v1/mcp.
Sign in with your Triple Whale account and select the business you want to use.
Approve read-only access.
Start asking that tool questions about your Triple Whale data.

OAuth2 is read-only (moby:read), needs no API keys or client secrets, and can be revoked at any time. For tool-specific steps, see "Use Triple Whale with Claude" and "How to connect Triple Whale to ChatGPT."

Advanced: connect with an MCP: Read API key

Use this method only if your AI tool does not support OAuth2 connections, such as some config-based or desktop tools like Cursor. Do not use an API key if OAuth2 is available for your tool.

Go to the Triple Whale APIs page. Select "Generate API Key"
Name your API key something descriptive, like Triple Whale MCP API Key.
Generate an MCP: Read API key.
Copy the API key you generated.
Go to your AI tool of choice that supports MCP servers.
Add the MCP connection snippet in the tool’s configuration.
Replace YOUR_API_KEY in the snippet with the API key you generated.
Save the configuration.
Once connected, you can ask that AI tool questions about your Triple Whale data.

{
  "mcpServers": {
    "moby": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://mcp.triplewhale.com/v1/mcp",
        "--header",
        "x-api-key: YOUR_API_KEY"
      ]
    }
  }
}

Note: Your MCP Read API key should only be used for read-only MCP access. Do not share your API key publicly or place it anywhere your team does not control.

How it works

Triple Whale MCP sits between your external AI tool and your Triple Whale data.

When you ask the external tool a question about your performance, the tool sends the request through the MCP connection. Triple Whale returns the relevant data, and the external tool presents the analysis to you.

The connection is read-only. It lets an external tool analyze your data, but it cannot change anything in your business, ad accounts, campaigns, budgets, or Triple Whale account.

Capability	MCP	Moby
Connects Triple Whale data to external AI tools	Yes	No. Moby is inside Triple Whale
Lets AI analyze real-time Triple Whale data	Yes. Exposes TW data for analysis and creation of artifacts.	Yes. Analyzes with TW's definitions, business memory and general ecommerce context.
Read-only data access	Yes	No. Moby supports action workflows
Built into the Triple Whale product experience	No	Yes
Creates reports	Yes — in your own AI tool, built from TW data pulled via MCP.	Yes. Native, built on TW's own metric and attribution definitions.
Builds Automations	Yes — customers can build automations in their own LLM (e.g. a weekly "what's my ROAS" check in Claude) that pull TW data via MCP. The automation lives in their tool, not ours.	Yes. Moby is still the better path for this since it uses TW's real metric definitions and attribution logic and can act on what it finds and not just report it.
Surfaces and supports Actions	No. There's no TW Actions object to surface outside the platform.	Yes
Creates landing pages	Yes — draft copy/structure can be generated in your own AI tool, but it isn't published or connected to your business.	Yes. Generate, edit, and publish creative natively.
Edits and publishes creative	Yes — creative can be drafted in your own AI tool using TW data for context.	Yes. Generate, edit, and publish creative.

When to use Triple Whale MCP

Use Triple Whale MCP when your goal is to bring your Triple Whale data into an external AI tool and analyze it there.

It is a good fit for teams that already work in tools like Claude, ChatGPT, Cursor, n8n, Gumloop, or other AI tools and want trusted commerce data available in those workflows.

Common use cases include:

Asking quick questions about revenue, ROAS, spend, and performance
Analyzing trends without manually exporting data
Comparing channels and timeframes from your trusted Triple Whale data
Pulling Triple Whale metrics into external AI workflows
Using AI tools to summarize or investigate performance changes
Giving external AI tools access to your governed Triple Whale data without manually copying and pasting data

When to use Moby instead

Use Moby when you want to do more than analyze data.

Moby is the AI teammate inside Triple Whale. It can analyze your data and help you turn that analysis into work, including:

Creating reports
Building dashboards
Surfacing actions
Supporting media-buying workflows
Building automations
Creating landing pages
Supporting creative workflows

Put simply: Triple Whale MCP gives external AI tools access to your data. Moby helps you take action on that data.

Is Triple Whale MCP the same as Moby?

No. Triple Whale MCP and Moby are related, but they are not the same thing.

Triple Whale MCP is a data connection. It lets external AI tools query and analyze your Triple Whale data.

Moby is the AI teammate inside Triple Whale. It can analyze data and help you take action, automate work, create reports, build landing pages, and support creative workflows.

Which plans include Triple Whale MCP?

Triple Whale MCP is available on eligible Triple Whale plans, including Foundation, Automate, and Enterprise.

Triple Whale MCP