Integrating with Klaviyo

Here are a few steps to connecting with Klaviyo

Chaim Davies avatar
Written by Chaim Davies
Updated over a week ago

How to Access the new Klaviyo API Integration

On June 30th, 2024, Klaviyo is deprecating the current API access in which your Triple Whale account may previously have been connected to. We recommend connecting the Triple Whale app within Klaviyo's App to ensure the Klaviyo data within your Triple Whale account is up to date and accurate.

To connect, please follow these steps:

  1. Connecting Klaviyo to Triple Whale

    • Have the account owner or admin disconnect and reconnect Klaviyo via the Triple Whale Settings > Integrations page.

    • You will be redirected to Klaviyo to sign in.

    • Then, you'll be prompted to continue with the Triple Whale app.

      Note: While our app is under review, you may see a notice that it's not approved. Rest assured, this won't affect your account or data.

2. Accepting Permissions from Klaviyo

  • Once you continue with the Triple Whale app, you should be prompted to accept permissions from Klaviyo

  • Select "Allow' for the option to Create, view, edit and delete content and information. These permissions allow Triple Whale to track activity on your Klaviyo flows and campaigns.

Important Notice: If you previously had connected your Klaviyo account to your Triple Whale account via a Private API Key, you can now remove that API Key that was previously used. Triple Whale is no longer reliant on pulling in Klaviyo data via this custom token.

Accessing Klaviyo Data in Triple Whale 3.0

To access your Klaviyo data seamlessly within Triple Whale 3.0, here's what you need to do:

  1. Switch to Triple Whale 3.0:

    • Click the toggle at the bottom left corner of your screen to switch between 2.0 and 3.0 versions.

  2. Navigate to Boards:

    • Click on "Boards," located in the top left corner of your screen.

  3. Access Klaviyo Data:

    • In the Summary template, you'll find easy access to your Klaviyo data.

Where Triple Whale gets Klaviyo data

Triple Whale data not matching your Klaviyo analytics dashboard? There's an explanation!

By default, Klaviyo's "Dashboard" analytics reports based on the send date/time of your campaign and flow (i.e. if someone makes an order from Campaign A on January 1, but Campaign A was sent on December 25, that order revenue is attributed back to December 25).

This is inherently different from how Triple Whale attributes revenue (i.e. on the Order Date) so our Klaviyo reported metrics will most closely resemble the reports generated in the Metric Analytics (click Analytics in your Klaviyo navigation > Metrics)

Key Reports in Klaviyo to QA your Triple Whale Dashboard

Total Revenue

Campaign Revenue

Flow Revenue

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