Twitter (X) Ads allows businesses to promote their tweets, accounts, or trends to a broad audience on the Twitter platform. It offers various ad formats, such as Promoted Tweets, Promoted Accounts, and Promoted Trends, enabling businesses to engage users and drive conversations. Twitter Ads provides advanced targeting options based on interests, keywords, and follower look-alikes, as well as detailed analytics to measure campaign effectiveness.

Integrating Twitter Ads with Triple Whale allows businesses to consolidate their advertising data, providing a comprehensive view of campaign performance across multiple platforms. This integration helps in tracking engagement metrics, understanding audience interactions, and optimizing ad spend by leveraging unified insights, ultimately enhancing the overall marketing strategy.

To set up your integrations, head to Settings > Integrations.

When you click Connect, you'll be redirected to Twitter Ads. Make sure you're already logged into Twitter Ads using an account that has access to the Twitter Ads Manager account you'd like to connect with Triple Whale. Continue the authorization flow to approve access.

A Tracking Parameter is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content. By using Triple Whale's custom Tracking Parameters in your Twitter Ads accounts and marketing content, each visitor will be informing our Pixel exactly which ad they just clicked on before arriving at your store.

Each Twitter ad has a Destination URL - a page on your website that customers are directed towards. Twitter requires these tracking parameters to be appended to the end of the Destination URL of each ad before the campaign & ad are published. Once published, a tweet and the Destination URL of that tweet can not be edited.

Triple Whale supports campaign and ad-group level attribution for Twitter, but you will not be able to see attribution on the ad level. We recommend that you create one ad/tweet per ad group so that you can have the most granular level of attribution

Copy the following tracking parameters, customize them with the unique Ad Group ID of each Twitter Ad, and append them to the Destination URL of your ads on Twitter.

REQUIRED TRACKING PARAMETERS: (Requires Editing, See Instructions Below)

First, draft the campaign and ad group you want to run. Save draft it but do not publish the tweet.

Then, head to your Twitter Ads Manager dash and locate your drafted ad group. Here you will be able to see the Ad Group ID, which we will use to generate the tracking parameters and identify the traffic routed through the Tweet we want to advertise. Copy the Ad Group ID.

Now, edit the tracking parameter provided above by replacing REPLACE_THIS_WITH_ADGROUPiD with the Ad Group ID you just copied. You should end up with something like this:

Finally, return to your drafted tweet and add the complete tracking parameter to the end of your ad's Destination URL. The final result will look something like this:

Once you've added your tracking parameters, you can publish your tweet.

Once you've connected your Twitter Ads account, you will be able to access a rich collection of metrics and pre-built dashboards across Triple Whale. Unlock new insights and optimize your paid strategy using the Pixel Twitter dashboard:

Looking for a specific metric? Explore the full range of metrics, populate new dashboards, and build custom metrics from our Metrics Library:

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