Creating Custom Metrics

Here's how to create custom metrics using our No-Code Metric Builder

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Written by Triple Whale
Updated over a week ago


The Custom Metrics Builder is an amazing tool for creating the specific metric you want to see within your Summary & Pixel pages. A simple drag-and-drop functionality allows you to build complex metrics with just a few clicks.

Get Started

To create a custom metric on the Summary page, tap on the Settings icon in the top right-hand corner and select Create Custom Metric.

To create a custom metric on the Pixel page, tap on the Columns icon in the top right-hand corner and select Create Custom Metric.

Building a Custom Metric

Every Custom Metric is essentially a formula built of the raw data building blocks already available within your dashboard. Before building a custom metric:

  1. Assign a Title.

  2. Feel free to add a Description containing further detail if desired.

  3. Choose the custom metric Type -- is this a currency amount, a percentage, or a static number?

  4. Lastly, for Summary Page metrics, select the Section you'd like to add this custom metric into. (It will automatically be added to My Custom Metrics as well.)

Now you'll begin building the custom metric. Here, you are essentially creating a formula between different integers or metrics already found on your Summary or Pixel Page. You can add, subtract, multiply, or divide any metric by any other metric or value.

To create your formula, drag or click the desired elements to add them to the editor.

  • For each metric element added to the editor, click on it to select the desired metric you'd like to use.

  • For each integer element added, click to add the desired value.

  • Add the operator you'd like to use (+, -, X, or /), and continue doing so until you have created your formula.

If your formula is more complicated, you can use parentheses to ensure that it follows the standard order of operations. You can watch a neat video about an order of operations here.

Example: New Customer AOV

The following GIF illustrates how to create a New Customer AOV metric on the Summary page:

Example 2: FB & Google Spend %

In the following example, a user wanted to calculate what percentage of his total ad spend was going to Google and Facebook. To do this, she added parentheses around the first part of the formula (in order to add the two numbers), and then divided the sum by her total Blended Ad Spend. She also designated the metric type as a percentage.

Example 3: Removing a Segment of Orders from Total Sales

Some of our customers want to see their Total Sales without seeing draft orders. I'll title this metric: Sales - Draft.

To do this, select your Shopify Sales metric, then subtract your draft Shopify Segment. Set the Metric type to $, select the section you'd like to save this metric in -- and you're all set!

Example 4: Creating a No-Draft Order ROAS

If you'd like to then generate an updated ROAS based on your new "Sales - Draft" metric, here's what you'll need to do:

Begin creating a new custom metric. For your first metric, select your new "Sales - Draft" metric (you'll find this in the "My Custom Metrics" section). Then, divide that by your Blended Ad Spend -- that's the total reported ad spend from all the channels connected to your Triple Whale account.

For the metric type, select number, so it saves as a standard ROAS configuration.

Lastly, select the section to save it to, and boom! -- you've got yourself a "No Draft ROAS" custom metric!

Example 5: Returning Customer Purchases in Triple Pixel

In the following example, we pivot to the Pixel page and walk through how to calculate your Returning Customer Purchases by building a custom metric.

Questions? Concerns? Reach out to Customer Success!

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