By assigning an Ad Spend value to any incoming traffic source and/or campaign, you can generate attribution and ROAS reports even for traffic sources that lack an API connection with Triple Whale.
To get started, head to Cost Settings. Under Custom expenses, click Add Fixed Expense.
Title the expense, assign an ad spend amount (Cost), and select a date range for the amount to be spread across. You can even create a Category, to keep your expense records tidy. In the example above, I've assigned $3,600 of Ad Spend to the Source entitled test.
Next, select the Source and/or Campaign from either dropdown menu to assign this ad spend towards a specific traffic source. Finally, click Save.
Returning to the Pixel attribution report, I can now see the $3,600 Custom expense correctly assigned to test. Any traffic and conversions tracked to that source will be added to that row, at which point Triple Whale will be able to assign a source-specific ROAS, CPA, and other revenue-related metrics.
You can also review your Custom Expenses (including or excluding any marked as Ad Spend) in the Expenses section of the Summary page.
Frequently Asked Questions
1. Can I delete or edit Custom Expenses?
Yes, you can easily edit or delete Custom Expenses. However, note that these changes will impact past, present, and future data.
2. Which users in my account can access Custom Expenses?
Administrators on the account may limit which user accounts have access to Expense data. Edit permissions from the Store Settings page. Users without Expenses access will not be able to see the
Net Profitmetric, theExpensessection on the Summary page, or access the Cost Settings page.
